YOU ARE THE STAR OF YOUR OWN STORY is CVS Pharmacy, Inc.'s new trademark: CVS Pharmacy, Inc. applied to register it with the US Patent and Trademark Office on November 6, 2026 for Class 35 (Advertising and business services), and for goods or services in 11 other classes. The filing basis is an intent to use the mark in commerce (USPTO record, serial 50204344, November 6, 2026).
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CVS Pharmacy, Inc., a corporation organized in Rhode Island, applied to register the trademark YOU ARE THE STAR OF YOUR OWN STORY with the United States Patent and Trademark Office on 2026-11-06, serial number 50204344. The application covers 12 classes of goods and services, Class 3 (Cosmetics and cleaning products); Class 5 (Pharmaceuticals and supplements); Class 8 (Hand tools); Class 10 (Medical devices); Class 11 (Appliances and lighting); Class 16 (Paper goods and printed matter); Class 18 (Bags and leather goods); Class 21 (Housewares); Class 24 (Fabrics and linens); Class 25 (Clothing, footwear and headwear); Class 26 (Lace and sewing notions); Class 35 (Advertising and business services), and is based on an intent to use the mark in commerce (the goods or services are not yet sold under it). The latest step on the record is "Application filing receipt mailed" on 2026-11-06.
| Mark | YOU ARE THE STAR OF YOUR OWN STORY |
|---|---|
| Applicant | CVS Pharmacy, Inc., a corporation organized in Rhode Island |
| Applicant's location | Woonsocket, Rhode Island |
| Serial number | 50204344 |
| Filed | 2026-11-06 |
| Filing basis | An intent to use the mark in commerce (the goods or services are not yet sold under it) |
| Classes | Class 3 (Cosmetics and cleaning products); Class 5 (Pharmaceuticals and supplements); Class 8 (Hand tools); Class 10 (Medical devices); Class 11 (Appliances and lighting); Class 16 (Paper goods and printed matter); Class 18 (Bags and leather goods); Class 21 (Housewares); Class 24 (Fabrics and linens); Class 25 (Clothing, footwear and headwear); Class 26 (Lace and sewing notions); Class 35 (Advertising and business services) |
| Latest step on the record | Application filing receipt mailed, 2026-11-06 |
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What the Full Report on CVS Pharmacy, Inc. covers
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What They Do, And How The Money Works
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The Money: Funding, Valuation, Runway
Who Pays Them, And Who They Are Up Against
Warning Bells
Sources
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What will YOU ARE THE STAR OF YOUR OWN STORY be used for?
Class 3 (Cosmetics and cleaning products)
Nail products and accessories, namely, nail polish, nail enamel, nail lacquer, nail conditioner, nail glitter, nail gel, nail hardeners, nail art stickers, nail polish base coat, nail polish top coat, nail strengtheners, cuticle oil and cuticle butter; nail care kits comprising nail polish, toe separators, emery boards; cosmetic preparations, namely, mascara, cosmetic pencils, lip liner, lip stains, lip gloss, lip balm, eyeshadow, false eyelashes and hair identifying spray for use in dermaplaning; shampoos; hair conditioners; hair masks; hair gel; hair spray; hair dye; hair colorants; hair mascara; hair mousse; non-medicated hair serums; hair texturizers; hair care preparations; dry shampoos; hair pomades; make-up remover; nail polish remover; non-medicated bath and shower preparations, namely, bath and shower gel, bubble bath, bath beads, bath fizzies, bath bombs, bath salts, bath rocks, bath soak, bath oil, bath soaps; non-medicated skin care preparations, namely, body lotion, body wash, body scrub, body mist, liquid hand soap, hand lotions, whipped soap, gelee soap, sorbet soap, hand and foot masks, paraffin wax for cosmetic purposes; temporary tattoo transfers for use as cosmetics; decorative transfers and skin jewels for cosmetic purposes; body art stickers; facial care preparations, namely, facial masks, facial scrubs, facial wipes impregnated with a skin cleanser, skin cleansing sticks, pore strips, gel eye masks, gel eye patches for cosmetic purposes, facial moisturizers; non-medicated serums for use on the face; cosmetic bags sold containing cosmetics; cotton pads for cosmetic purposes
Class 5 (Pharmaceuticals and supplements)
Medicated skin products, namely, acne medications; medicated hair serums; medicated hair care preparations; medicated hair growth stimulants; medicinal hair growth preparations; antibacterial hand sanitizing preparations
Class 8 (Hand tools)
Manicure implements, namely, nail buffers, emery boards, nail files, nail clippers, cuticle pushers; manicure kits comprising of nail clippers, emery boards, and cuticle pushers; electric hair styling irons; electric hair straightening irons; electric hair curling irons; hair cutting scissors; shears; hair trimmers; hair clippers; cases specially adapted for electric hair curling irons; hair-removing tweezers; foot care implements, namely, foot files, foot scrapers; nail accessories, namely, manicure tools in the nature of a dotting tool for nails; tools for use on the face for hair removal; facial razors; dermaplaners
Class 10 (Medical devices)
Facial and body massage apparatus, namely, facial rollers in the nature of massage apparatus and scraping apparatus for gua sha therapy
Class 11 (Appliances and lighting)
Electric hair dryers; electric fans; beauty fans, namely, portable electric fans for setting skincare and makeup
Class 16 (Paper goods and printed matter)
Nail accessories, namely, manicure stencils; cosmetic pencil sharpeners
Class 18 (Bags and leather goods)
Cosmetic bags sold empty; luggage tags
Class 21 (Housewares)
Electric hot combs; hair brushes; electrically-heated hair brushes; combs; electric combs; bath accessories, namely, sponges, and nylon mesh body cleansing puffs, bath brushes, bath gloves and bath mitts; beauty tools, namely, cosmetic blenders, cosmetic applicators, cosmetic spongers, cosmetic spatulas, cosmetic brushes, and cosmetic puffs; nail polish bottle brush holder; cosmetic applicators, namely, spoolies, brow spoolies, lash spoolies; plastic bottles sold empty; plastic bottles sold empty, namely, bottle travel kits comprised of empty travel size bottles, squeeze bottles, spray bottles, and spray bottles featuring spray pumps; fitted toiletry and cosmetic bags sold filled with empty plastic bottles for travel
Class 24 (Fabrics and linens)
Textile hair drying towels; silk pillowcases; cloths for removing make-up
Class 25 (Clothing, footwear and headwear)
Bath accessories, namely, shower caps; nipple covers, namely, pasties; headbands; head wraps
Class 26 (Lace and sewing notions)
Electric hair-curlers, other than hand implements; electric hair rollers; foam hair rollers; hair elastics; ponytail holders; bobby pins; hair scrunchies; hair extensions; hair bows; hair barrettes; jaw clips for hair; coiffure bonnets; hair wraps, bonnets and caps used as applicators for hair conditioners; fashion tape; fashion tape, namely, adhesive tape for temporary repair and alterations of clothing and for holding clothing in place or to the body
Class 35 (Advertising and business services)
Retail store and online retail store services featuring health and beauty products; retail store and online retail store services featuring personal care products
Where does the application stand?
| Date | Step on the record |
|---|---|
| 2026-11-06 | New application entered |
| 2026-11-06 | New application office supplied data entered |
| 2026-11-06 | Application filing receipt mailed |
Other new marks from CVS Pharmacy, Inc.
| Filed | Mark | Classes |
|---|---|---|
| 2026-11-06 | LET YOUR PERSONALITY POP | 3, 5, 8, 10, 11, 16, 18, 21, 24, 25, 26, 35 |
| 2026-11-06 | JOYWARD | 3, 6, 8, 9, 11, 14, 16, 18, 20, 21, 24, 25, 26, 28, 31 |
| 2026-09-30 | VAL | 9, 38, 42 |
| 2026-09-30 | CVS VAL | 9, 38, 42 |
| 2026-09-23 | DYNAMIC UM | 35, 36, 42 |
| 2026-09-18 | POP-ARAZZI | 3, 8, 11, 16, 18, 21, 24, 25, 26 |
| 2026-08-27 | THIN-FIT | 5 |
| 2026-08-27 | GLP 1 ONE | 35, 44 |
| 2026-08-18 | WEAR YOUR HEART CVS YOUR DESIGN. OUR BANDAGES. | 5, 35, 41 |
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Order Full Report on CVS Pharmacy, Inc.Where this comes from
A company that wants to protect a new brand name in the United States files a trademark application with the United States Patent and Trademark Office. The application names the mark, the company applying, the classes of goods and services it will be used for, in the company's own words, and whether the brand is already on sale or is still to launch. Each application gets a serial number and a public record that follows it through examination.
Every fact on this page is taken from that record and linked to it. MentionFox lists applications by companies only, corporations and limited liability companies; applications filed by individuals are not listed. A filing shows a company's plans for a name; it does not show sales, and an application can still be refused or abandoned.
Source: USPTO record for YOU ARE THE STAR OF YOUR OWN STORY, serial number 50204344.