CVS Pharmacy, Inc., a corporation organized in Rhode Island, applied to register the trademark DYNAMIC UM with the United States Patent and Trademark Office on 2026-09-23, serial number 50124365. The application covers 3 classes of goods and services, Class 35 (Advertising and business services); Class 36 (Financial and real estate services); Class 42 (Software as a service and technology services), and is based on an intent to use the mark in commerce (the goods or services are not yet sold under it). The latest step on the record is "Application filing receipt mailed" on 2026-09-23.
| Mark | DYNAMIC UM |
|---|---|
| Applicant | CVS Pharmacy, Inc., a corporation organized in Rhode Island |
| Applicant's location | Woonsocket, Rhode Island |
| Serial number | 50124365 |
| Filed | 2026-09-23 |
| Filing basis | An intent to use the mark in commerce (the goods or services are not yet sold under it) |
| Classes | Class 35 (Advertising and business services); Class 36 (Financial and real estate services); Class 42 (Software as a service and technology services) |
| Latest step on the record | Application filing receipt mailed, 2026-09-23 |
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Sources
1 cited source found
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What DYNAMIC UM will be used for
Class 35 (Advertising and business services)
Health care utilization and review services; Pharmaceutical cost management and drug utilization review services; Pharmaceutical drug utilization review services, namely, verification of benefits and prior authorization; Facilitating administrative coordination of delivery and access to prescription drugs; Business and management consulting in the health care field, namely, providing health care and prescription data analytics to health plans and health care providers for the purposes of patient evaluation, care coordination and management, and projected health care utilization
Class 36 (Financial and real estate services)
Pharmacy benefit management services; insurance and financial services pertaining to submission of medical claims, and handling of assignment of benefits, namely, medical insurance claims administrative services, financial administration of medical and pharmaceutical reimbursement collection for patients from private and public sources, financial administration of pharmaceutical reimbursement collection programs for others, administration of employee pharmaceutical benefits concerning insurance and finance; claims processing of pharmaceutical insurance benefits, namely, processing and administering individual prescription claims history, benefit amounts, accumulations for deductibles and out-of-pocket expenses and expense summaries; health insurance underwriting; administration and underwriting of health insurance and health care benefit plans; health insurance claims administration; Health insurance claims processing; providing information about health insurance, prescriptions, and health care and prescription benefit plans
Class 42 (Software as a service and technology services)
Providing online non-downloadable software for health care utilization and review services; providing online non-downloadable software for drug utilization review services, namely, verification of benefits and prior authorization
Where the application stands
| Date | Step on the record |
|---|---|
| 2026-09-23 | New application entered |
| 2026-09-23 | New application office supplied data entered |
| 2026-09-23 | Application filing receipt mailed |
Other new marks from CVS Pharmacy, Inc.
| Filed | Mark | Classes |
|---|---|---|
| 2026-09-18 | POP-ARAZZI | 3, 8, 11, 16, 18, 21, 24, 25, 26 |
| 2026-08-27 | THIN-FIT | 5 |
| 2026-08-27 | GLP 1 ONE | 35, 44 |
| 2026-08-18 | WEAR YOUR HEART CVS YOUR DESIGN. OUR BANDAGES. | 5, 35, 41 |
| 2026-08-04 | HEALTH ALL IN ONE | 9 |
| 2026-08-04 | HEALTH ALL IN ONE | 38 |
| 2026-08-04 | HEALTH ALL IN ONE | 42 |
| 2026-08-04 | HEALTH ALL IN ONE | 44 |
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A company that wants to protect a new brand name in the United States files a trademark application with the United States Patent and Trademark Office. The application names the mark, the company applying, the classes of goods and services it will be used for, in the company's own words, and whether the brand is already on sale or is still to launch. Each application gets a serial number and a public record that follows it through examination.
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Source: USPTO record for DYNAMIC UM, serial number 50124365.