CVS VAL is CVS Pharmacy, Inc.'s new trademark: CVS Pharmacy, Inc. applied to register it with the US Patent and Trademark Office on September 30, 2026 for downloadable software featuring a retail shopping virtual assistant (Class 9: software and electronics), and for goods or services in 2 other classes. The filing basis is an intent to use the mark in commerce (USPTO record, serial 50137626, September 30, 2026).
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CVS Pharmacy, Inc., a corporation organized in Rhode Island, applied to register the trademark CVS VAL with the United States Patent and Trademark Office on 2026-09-30, serial number 50137626. The application covers 3 classes of goods and services, Class 9 (Software and electronics); Class 38 (Telecommunications); Class 42 (Software as a service and technology services), and is based on an intent to use the mark in commerce (the goods or services are not yet sold under it). The latest step on the record is "Application filing receipt mailed" on 2026-09-30.
| Mark | CVS VAL |
|---|---|
| Applicant | CVS Pharmacy, Inc., a corporation organized in Rhode Island |
| Applicant's location | Woonsocket, Rhode Island |
| Serial number | 50137626 |
| Filed | 2026-09-30 |
| Filing basis | An intent to use the mark in commerce (the goods or services are not yet sold under it) |
| Classes | Class 9 (Software and electronics); Class 38 (Telecommunications); Class 42 (Software as a service and technology services) |
| Latest step on the record | Application filing receipt mailed, 2026-09-30 |
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What will CVS VAL be used for?
Class 9 (Software and electronics)
Computer hardware, computer software, and robotic systems that provide in-store retail shopping virtual assistants; Computer hardware, computer software, and robotic systems featuring a robotic chatbot that provides retail shopping information and answers questions from users regarding retail shopping; downloadable software featuring a retail shopping virtual assistant; downloadable software to facilitate interactions and conversations via automated chat with users by a retail shopping virtual assistant; downloadable software featuring access to a chatbot that provides retail shopping information and answers questions from users regarding retail shopping.
Class 38 (Telecommunications)
Telephone communication services provided via call centers featuring a retail shopping virtual assistant; communications by telephone featuring a retail shopping virtual assistant; communications by telephone featuring a chatbot that provides retail shopping information and answers questions from users regarding retail shopping; communication services, namely, transmitting, streaming, and broadcasting of text, images, audio, video, and data via mobile phones, smartphones, portable electronic devices, portable digital devices, tablet computers, and computers by a retail shopping virtual assistant; electronic message transmission by retail shopping virtual assistants.
Class 42 (Software as a service and technology services)
Providing temporary use of online non-downloadable software featuring a retail shopping virtual assistant; Providing temporary use of online non-downloadable software to facilitate interactions and conversations via automated chat with users related to retail shopping; Providing non-downloadable software using artificial intelligence (AI) for providing virtual assistants and AI agent assistants for retail shopping services; Providing temporary use of online non-downloadable software for providing web-based access to a chatbot that provides retail shopping information and answers questions from users regarding retail shopping.
Where does the application stand?
| Date | Step on the record |
|---|---|
| 2026-09-30 | New application entered |
| 2026-09-30 | Application filing receipt mailed |
Other new marks from CVS Pharmacy, Inc.
| Filed | Mark | Classes |
|---|---|---|
| 2026-11-06 | YOU ARE THE STAR OF YOUR OWN STORY | 3, 5, 8, 10, 11, 16, 18, 21, 24, 25, 26, 35 |
| 2026-11-06 | LET YOUR PERSONALITY POP | 3, 5, 8, 10, 11, 16, 18, 21, 24, 25, 26, 35 |
| 2026-11-06 | JOYWARD | 3, 6, 8, 9, 11, 14, 16, 18, 20, 21, 24, 25, 26, 28, 31 |
| 2026-09-30 | VAL | 9, 38, 42 |
| 2026-09-23 | DYNAMIC UM | 35, 36, 42 |
| 2026-09-18 | POP-ARAZZI | 3, 8, 11, 16, 18, 21, 24, 25, 26 |
| 2026-08-27 | THIN-FIT | 5 |
| 2026-08-27 | GLP 1 ONE | 35, 44 |
| 2026-08-18 | WEAR YOUR HEART CVS YOUR DESIGN. OUR BANDAGES. | 5, 35, 41 |
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Order Full Report on CVS Pharmacy, Inc.Where this comes from
A company that wants to protect a new brand name in the United States files a trademark application with the United States Patent and Trademark Office. The application names the mark, the company applying, the classes of goods and services it will be used for, in the company's own words, and whether the brand is already on sale or is still to launch. Each application gets a serial number and a public record that follows it through examination.
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