Minimal AI makes it easy for e-commerce brands to build and manage AI support teams that resolve 90%+ of tickets while increasing revenue.
Minimal AI is a Y Combinator company in the Summer 2025 batch. Its directory entry describes it as: AI Agents for E-commerce Customer Support. The founders listed are Niek Hogenboom (Founder/CEO), Titus Ex (Founder/CTO) (Y Combinator directory entry, August 13, 2025).
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New accelerator entry · 2025-08-13 · the record
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Minimal AI makes it easy for e-commerce brands to build and manage AI support teams that resolve 90%+ of tickets while increasing revenue.
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Minimal AI provides advanced AI customer support agents for E-commerce. Scale your support operations without hiring, with agents that learn your business processes and tone of voice in minutes.
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Niek is the Co-Founder and CEO of Minimal AI He started his first business at the age of 16, selling and importing custom suits from his parents' house and sold the business 3 years later. After graduating from Aerospace Engineering at Delft University of Technology, he spent a year leading the most successful solar racing team in the world and grew his startup SitRight to $2M+ revenue during covid. Later he did his master's research at the University of Oxford before founding Minimal AI
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Example from a real report (our sample on Target): “Target eliminated approximately 1,800 corporate positions, with around 1,000 employees receiving layoff notices and the remainder accounted for by eliminating open roles.” Source: NBC News
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