Juxta is creating the first Universal Positioning System (UPS) — a GPS alternative that can monitor movement anywhere on earth with no new hardware, minimal internet connection, and remote deployment. Using custom machine learning models and a first-of-its-kind synthetic fingerprinting technology, Juxta can make any indoor, outdoor, or underground space location-aware in minutes for a fraction of the cost of any other geospatial technology.
Juxta is a Y Combinator company in the Summer 2025 batch. Its directory entry describes it as: Building a GPS alternative 100x more powerful with no hardware needed. The founder listed is John Ferrara (Founder/CEO) (Y Combinator directory entry, July 7, 2025).
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New accelerator entry · 2025-07-07 · the record
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Juxta is creating the first Universal Positioning System (UPS) — a GPS alternative that can monitor movement anywhere on earth with no new hardware, minimal internet connection, and remote deployment. Using custom machine learning models and a first-of-its-kind synthetic fingerprinting technology, Juxta can make any indoor, outdoor, or underground space location-aware in minutes for a fraction of the cost of any other geospatial technology. Juxta's UPS can be leveraged across industries — from securely tracking soldiers in combat zones to providing offline positioning for robots to offering asset tracking in warehouses and ports around the globe.
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Example from a real report (our sample on Target): “The Q2 2026 earnings report, published August 19, 2026, showed adjusted EPS of $2.46 against an expected $2.33” Source: CNBC
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