Motives is a team of AI agents that runs qualitative research projects for consumer brands: moderating and analyzing video interviews to help brands understand consumer preferences and test new ideas, in hours instead of weeks.
Motives is a Y Combinator company in the Summer 2025 batch. Its directory entry describes it as: Consumer focus groups run by AI. The founders listed are Sean Conley (Founder/CEO), Sam Stoll (Founder/CTO) (Y Combinator directory entry, July 11, 2025).
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Motives is a team of AI agents that runs qualitative research projects for consumer brands: moderating and analyzing video interviews to help brands understand consumer preferences and test new ideas, in hours instead of weeks.
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Qual research that moves at the speed of your decisions. AI video interviews, cross-analysis, and expert-backed findings ready in under a week. Start your first study today.
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