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Fivestars (YC W11) — Customer loyalty and payments platform for small businesses

Fivestars is a leading payment and customer loyalty platform for small local businesses. Our mission is to help businesses and communities thrive by turning every transaction into a relationship.

Fivestars is a Y Combinator company in the Winter 2011 batch. Its directory entry describes it as: Customer loyalty and payments platform for small businesses. The founders listed are Victor Ho (Founder/CEO), Matt Doka (Founder/CTO) (Y Combinator directory entry, January 17, 2012).

6 more companies from YC Winter 2011 ↓

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Fivestars

New accelerator entry · 2012-01-17 · the record

Winter 2011
batch
201
people
Growth
stage
United States of America
region
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What the record says

BatchWinter 2011
Announced2012-01-17
StageGrowth
StatusAcquired
Team size201
IndustryB2B
Sub-industryB2B -> Retail
SectorsFintech, Marketplace
RegionsUnited States of America, America / Canada
BasedSan Francisco, CA, USA
HiringNo
Founded2010

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Also in YC Winter 2011

Same batch, B2B first.

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In their words

Fivestars is a leading payment and customer loyalty platform for small local businesses. Our mission is to help businesses and communities thrive by turning every transaction into a relationship. Since launching in 2011, Fivestars has become a rewarding platform with 60 million users discovering and driving sales to 14,000+ small businesses. We help drive over $3 billion in local sales per year. More than 1 million people sign up monthly to support the local businesses that make our neighborhoods great. The company is backed by Lightspeed, DCM, Menlo Ventures, HarbourVest, and others. Together, let’s #LoveLocal. Visit www.fivestars.com for more information.

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Fivestars: Accepted into Y Combinator Winter 2011
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Permanent URL: https://mentionfox.com/funding/yc-fivestars
Last updated 2026-10-29
Primary record: Y Combinator directory entry
Fivestars (YC W11) — Customer loyalty and payments platform for small businesses. MentionFox, 2026-10-29. https://mentionfox.com/funding/yc-fivestars