As of November 10, 2026, 4 holders' latest Schedule 13D or 13G filings report owning 5% or more of Liftoff Mobile, Inc. The largest reported stake is Redbird ML Holdco LP's, at 49.5%. 5 filings are on record since June 12, 2026 (Schedule 13G/A, November 6, 2026).
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Key facts
- · Reporting person: Redbird ML Holdco LP · Sole voting: 83,831,109 · Shared voting: 0 · Sole dispositive: 83,831,109 · Shared dispositive: 0 · SCHEDULE 13G/A, 2026-11-06
- · Holder: BCP Redbird Aggregator L.P. · Percent: 49.5% · SCHEDULE 13G
- · Holder: Ellis Mark Edward · Percent: 5.9% · SCHEDULE 13G
- · Holder: Robertson Harry James · Percent: 5.7% · SCHEDULE 13G
- · Reporting person: General Atlantic, L.P. · Sole voting: 0 · Shared voting: 25,315,646 · Sole dispositive: 0 · Shared dispositive: 25,315,646 · SCHEDULE 13D, 2026-06-12
Liftoff Mobile, Inc. has 5 Schedule 13D or 13G filings on record since 2026-06-12. 4 holders' latest filing reports 5% or more of common stock, par value $0.0001 per share. Each figure below is the holder's own, as filed, with the filing linked.
Holders
| Holder | Percent | Shares | Latest | Event date |
|---|---|---|---|---|
| Redbird ML Holdco LP | 49.5% | 83,831,109 | SCHEDULE 13G/A, 2026-11-06 | 2026-09-30 |
| General Atlantic, L.P. | 15% | 25,315,646 | SCHEDULE 13D, 2026-06-12 | 2026-06-05 |
| 5.9% | 9,939,671 | SCHEDULE 13G, 2026-08-07 | 2026-06-30 | |
| 5.7% | 9,663,735 | SCHEDULE 13G, 2026-07-15 | 2026-06-05 |
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More on Liftoff Mobile, Inc. and the records around it.
Liftoff Mobile, Inc. elsewhere on the record
Companies that share a holder
- BCP Redbird Aggregator L.P. also filed stake reports on 4 other companies: Bumble Inc. (Oct 2026), Blackstone Digital Infrastructure Trust Inc. (May 2026), Viper Energy Inc. (May 2026)
- GENERAL ATLANTIC, L.P. also filed stake reports on 10 other companies: Korsana Biosciences, Inc. (Sep 2026), dLocal Ltd (Aug 2026), Pharvaris N.V. (Aug 2026)
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Voting and dispositive power, as filed
| Reporting person | Sole voting | Shared voting | Sole dispositive | Shared dispositive | Filing |
|---|---|---|---|---|---|
| Redbird ML Holdco LP | 83,831,109 | 0 | 83,831,109 | 0 | SCHEDULE 13G/A, 2026-11-06 |
| Redbird ML Holdco GP LLC | 83,831,109 | 0 | 83,831,109 | 0 | SCHEDULE 13G/A, 2026-11-06 |
| BCP Redbird Aggregator L.P. | 83,831,109 | 0 | 83,831,109 | 0 | SCHEDULE 13G/A, 2026-11-06 |
| BCP VII Holdings Manager L.L.C. | 83,831,109 | 0 | 83,831,109 | 0 | SCHEDULE 13G/A, 2026-11-06 |
| Blackstone Management Associates VII L.L.C. | 83,831,109 | 0 | 83,831,109 | 0 | SCHEDULE 13G/A, 2026-11-06 |
| Bma Vii L.L.C. | 83,831,109 | 0 | 83,831,109 | 0 | SCHEDULE 13G/A, 2026-11-06 |
| Blackstone Holdings III L.P. | 83,831,109 | 0 | 83,831,109 | 0 | SCHEDULE 13G/A, 2026-11-06 |
| Blackstone Holdings III GP L.P. | 83,831,109 | 0 | 83,831,109 | 0 | SCHEDULE 13G/A, 2026-11-06 |
| Blackstone Holdings III GP Management L.L.C. | 83,831,109 | 0 | 83,831,109 | 0 | SCHEDULE 13G/A, 2026-11-06 |
| Blackstone Inc. | 83,831,109 | 0 | 83,831,109 | 0 | SCHEDULE 13G/A, 2026-11-06 |
| Blackstone Group Management L.L.C. | 83,831,109 | 0 | 83,831,109 | 0 | SCHEDULE 13G/A, 2026-11-06 |
| Stephen A. Schwarzman | 83,831,109 | 0 | 83,831,109 | 0 | SCHEDULE 13G/A, 2026-11-06 |
| General Atlantic, L.P. | 0 | 25,315,646 | 0 | 25,315,646 | SCHEDULE 13D, 2026-06-12 |
| General Atlantic (SPV) GP, LLC | 0 | 25,315,646 | 0 | 25,315,646 | SCHEDULE 13D, 2026-06-12 |
| General Atlantic Partners 100, L.P. | 0 | 25,315,646 | 0 | 25,315,646 | SCHEDULE 13D, 2026-06-12 |
| General Atlantic (LFT), L.P. | 0 | 25,315,646 | 0 | 25,315,646 | SCHEDULE 13D, 2026-06-12 |
| General Atlantic Partners (Lux) SCSp | 0 | 25,315,646 | 0 | 25,315,646 | SCHEDULE 13D, 2026-06-12 |
| General Atlantic GenPar, L.P. | 0 | 25,315,646 | 0 | 25,315,646 | SCHEDULE 13D, 2026-06-12 |
| GAP Coinvestments III, LLC | 0 | 25,315,646 | 0 | 25,315,646 | SCHEDULE 13D, 2026-06-12 |
| GAP Coinvestments IV, LLC | 0 | 25,315,646 | 0 | 25,315,646 | SCHEDULE 13D, 2026-06-12 |
| GAP Coinvestments V, LLC | 0 | 25,315,646 | 0 | 25,315,646 | SCHEDULE 13D, 2026-06-12 |
| GAP Coinvestments CDA, L.P. | 0 | 25,315,646 | 0 | 25,315,646 | SCHEDULE 13D, 2026-06-12 |
| General Atlantic GenPar (Lux) SCSp | 0 | 25,315,646 | 0 | 25,315,646 | SCHEDULE 13D, 2026-06-12 |
| General Atlantic (Lux) S.a r.l. | 0 | 25,315,646 | 0 | 25,315,646 | SCHEDULE 13D, 2026-06-12 |
The latest filing identifies Liftoff Mobile, Inc. by CUSIP 53229X101 and gives its principal executive office as 900 Middlefield Road, Redwood City, CA 94063 (SCHEDULE 13G/A, 2026-11-06).
What the percentages are based on
Each of the Reporting Persons may be deemed to be the beneficial owner of the percentage of shares of Common Stock listed on such Reporting Person's cover page.Redbird ML Holdco LP, SCHEDULE 13G/A, 2026-11-06
Source of funds (Item 3)
In connection with the pricing of the IPO on June 3, 2026, 425,000 shares of Series A Redeemable Convertible Preferred Stock of the Company held directly by GA LFT converted into 24,011,299 shares of common stock. In addition, GA LFT purchased 1,304,347 shares of common stock on June 5, 2026 at a price of $23.00 per share in the IPO. The funds to purchase the shares of common stock were obtained from contributions from the GA Funds and Sponsor Coinvestment Funds.General Atlantic, L.P., SCHEDULE 13D, 2026-06-12
Purpose of Transaction (Item 4)
General Atlantic, L.P.
The Reporting Persons acquired the common stock reported herein for investment purposes. Consistent with such purposes, the Reporting Persons may engage in communications with, without limitation, one or more shareholders of the Company, management of the Company, one or more members of the board of directors of the Company, and may make suggestions concerning the Company's operations, prospects, business and financial strategies, strategic transactions, assets and liabilities, business and financing alternatives, the composition of the board of directors of the Company and such other matters as the Reporting Persons may deem relevant to their investment in the common stock. The Reporting Persons expect that they will, from time to time, review their investment position in the common stock or the Company and may, depending on the Company's performance and other market conditions, increase or decrease their investment position in the common stock. The Reporting Persons may, from time to time, make additional purchases of common stock either in the open market or in privately-negotiated transactions, depending upon the Reporting Persons' evaluation of the Company's business, prospects and financial condition, the market for the common stock, other opportunities available to the Reporting Persons, general economic conditions, stock market conditions and other factors. Depending upon the factors noted above, the Reporting Persons may also decide to hold or dispose of all or part …The first part of Item 4 of the SCHEDULE 13D filed 2026-06-12; the filing has the rest
Timeline
| Filed | Holder | Percent | Filing |
|---|---|---|---|
| 2026-06-12 | General Atlantic, L.P. | 15% | SCHEDULE 13D |
| 2026-07-15 | Robertson Harry James | 5.7% | SCHEDULE 13G |
| 2026-08-07 | BCP Redbird Aggregator L.P. | 49.5% | SCHEDULE 13G |
| 2026-08-07 | Ellis Mark Edward | 5.9% | SCHEDULE 13G |
| 2026-11-06 | Redbird ML Holdco LP | 49.5% | SCHEDULE 13G/A |
Questions about who owns Liftoff Mobile, Inc.
Who owns Liftoff Mobile, Inc.?
On this page, 4 holders' latest ownership filings report 5% or more of Liftoff Mobile, Inc.: Redbird ML Holdco LP (49.5%, Schedule 13G/A, filed 2026-11-06), General Atlantic, L.P. (15%, Schedule 13D, filed 2026-06-12), Ellis Mark Edward (5.9%, Schedule 13G, filed 2026-08-07) and Robertson Harry James (5.7%, Schedule 13G, filed 2026-07-15).
Who are the largest shareholders of Liftoff Mobile, Inc.?
By the share each holder's latest filing reports, the largest holders of Liftoff Mobile, Inc. on this page are Redbird ML Holdco LP (49.5%), General Atlantic, L.P. (15%) and Ellis Mark Edward (5.9%).
When did Redbird ML Holdco LP buy into Liftoff Mobile, Inc.?
The filings give report dates, not purchase dates. The earliest filing from Redbird ML Holdco LP on this page is the Schedule 13G/A, filed 2026-11-06, reporting 49.5%. That earliest filing is itself an amendment, which updates an earlier report.
Is this an audit or a full list?
Neither. The ownership list on this page covers only Schedule 13D and 13G filings, which holders make once they own 5% or more of a class of shares (an amendment can report a stake that has since fallen below 5%); 5 such filings are shown here. It is not an audit and not a full cap table: holders who never reached 5% are not listed, and a stake can change after its latest filing.
Also on the record for Liftoff Mobile, Inc.
| Date | Record | Figure | Our page | Source |
|---|---|---|---|---|
| June 4, 2026 | IPO filing, Form 424B4 | $23 a share | IPO filings | Source |
| June 2, 2026 | IPO filing, Form S-1/A | $20 to $22 a share | IPO filings | Source |
| May 29, 2026 | IPO filing, Form S-1/A | $20 to $22 a share | IPO filings | Source |
| May 4, 2026 | IPO filing, Form S-1/A | — | IPO filings | Source |
| April 17, 2026 | IPO filing, Form S-1 | — | IPO filings | Source |
| February 17, 2026 | IPO filing, Form RW | — | IPO filings | Source |
| January 29, 2026 | IPO filing, Form S-1/A | $26 to $30 a share | IPO filings | Source |
| January 28, 2026 | IPO filing, Form S-1/A | — | IPO filings | Source |
| January 16, 2026 | IPO filing, Form S-1/A | — | IPO filings | Source |
| January 13, 2026 | IPO filing, Form S-1 | — | IPO filings | Source |
| September 9, 2025 | Form D, private offering | — | Form D page | Source |
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Where this comes from
Anyone who comes to own more than 5% of a class of a listed company's voting shares has to tell the SEC. A holder who may seek to change or influence the company files Schedule 13D, and has to say in Item 4, "Purpose of Transaction", what it intends to do. A holder with no such intent, such as many index and passive funds, may file the shorter Schedule 13G. Both are amended when the stake changes, including when it falls below 5%.
Every row here is one of those filings, linked to the filing itself. Percentages and share counts are exactly as the holder filed them, for the holder the filing names; an amendment showing a lower figure is shown as filed. Item 4 text is quoted word for word. Where a 13D's Item 4 contains a sentence stating a definite intent to influence the company, that sentence is marked and quoted; the page does not describe the holder or its motives beyond the words it filed. Nothing here is investment advice.
