FRAGRANCE FUELED BY FEELING, NOT FANTASY is NOYZ LLC's new trademark: NOYZ LLC applied to register it with the US Patent and Trademark Office on September 30, 2026 for perfume, solid perfume and perfume in solid form (Class 3: cosmetics and cleaning products), and for goods or services in 5 other classes (USPTO record, serial 50137450, September 30, 2026).
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NOYZ LLC, a limited liability company organized in Delaware, applied to register the trademark FRAGRANCE FUELED BY FEELING, NOT FANTASY with the United States Patent and Trademark Office on 2026-09-30, serial number 50137450. The application covers 6 classes of goods and services, Class 3 (Cosmetics and cleaning products); Class 4 (Lubricants and fuels); Class 10 (Medical devices); Class 14 (Jewelry and watches); Class 21 (Housewares); Class 25 (Clothing, footwear and headwear), and is based on an intent to use the mark in commerce (the goods or services are not yet sold under it). The latest step on the record is "Application filing receipt mailed" on 2026-09-30.
| Mark | FRAGRANCE FUELED BY FEELING, NOT FANTASY |
|---|---|
| Applicant | NOYZ LLC, a limited liability company organized in Delaware |
| Applicant's location | El Segundo, Delaware |
| Serial number | 50137450 |
| Filed | 2026-09-30 |
| Filing basis | An intent to use the mark in commerce (the goods or services are not yet sold under it) |
| Classes | Class 3 (Cosmetics and cleaning products); Class 4 (Lubricants and fuels); Class 10 (Medical devices); Class 14 (Jewelry and watches); Class 21 (Housewares); Class 25 (Clothing, footwear and headwear) |
| Latest step on the record | Application filing receipt mailed, 2026-09-30 |
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The Money: Funding, Valuation, Runway
Who Pays Them, And Who They Are Up Against
Warning Bells
Sources
1 cited source found
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What will FRAGRANCE FUELED BY FEELING, NOT FANTASY be used for?
Class 3 (Cosmetics and cleaning products)
perfume; solid perfume; perfume in solid form; perfume oils; perfume in gel form; perfumed powders; perfume in contained in containers capable of being refilled; scented perfume for hair; eau de toilette; eau de cologne; body spray; non-medicated skin care preparation, namely, body mist; perfume contained in containers capable of being refilled; toothpaste; body oil; hand lotion; hand wash; deodorant for personal use; body deodorizer, namely, deodorants for body care; perfumed soap; beauty soap; skin soap; cosmetic soap; non-medicated bath soaps in liquid, solid or gel form; body scrub; bar soap; body powder; haircare preparations; premoistened cosmetic wipes for use on the body; non-medicated hand soap; dry shampoo; non-medicated skin care preparations, namely, body balm; body lotion; non-medicated face lotion; face mask, namely, beauty mask for face; cosmetic body scrubs for the face; face oil; non-medicated skin serum; beauty serum for use on the skin; air fragrancing preparations; sachets for perfuming linen; scented room sprays; incense; perfume diffuser refills for non-electric diffusers for air fragrancing preparations; air fragrance reed diffuser; resin incense; aromatic resin being room fragrances; concentrated scent refills, namely, room fragrances; fragrance sachets; essential oils; laundry detergent; non-medicated liquid soap for laundry; laundry sheets impregnated with fragrance; concentrated sustained-release fragrancing additives for laundry purposes; laundry dryer sheets impregnated with fragrance; scented linen sprays; scented fabric refresher spray; household cleaning preparations; disposable wipes impregnated with scented cleansing preparations for household use
Class 4 (Lubricants and fuels)
scented candles; tapered candles; decorative candles; candle accessories, namely, candle wicks
Class 10 (Medical devices)
scraping apparatus for gua sha therapy; facial rollers in the nature of massage apparatus; facial massage apparatus; body massage apparatus
Class 14 (Jewelry and watches)
jewelry incorporating ceramic scented beads; jewelry incorporating a solid perfume pendant; lockets or hinged jewelry charms containing fragrance balm
Class 21 (Housewares)
wax melters, namely, electric and non-electric warmers to melt scented wax tarts; exfoliating cloth; exfoliating brushes; soft brushes, namely, hairbrushes and cosmetic brushes; bathroom trays, namely, cosmetic trays; plugin diffusers for air fragrances; electric essential oil diffuser; non-electric essential oil diffuser being non-electric aromatic oil diffusers, other than reed diffusers; fragrance oil burner; incense burner; candleholders; candlesticks
Class 25 (Clothing, footwear and headwear)
hats; shirts; sweatshirts; sweatpants
Where does the application stand?
| Date | Step on the record |
|---|---|
| 2026-09-30 | New application entered |
| 2026-09-30 | Application filing receipt mailed |
Other new marks from NOYZ LLC
| Filed | Mark | Classes |
|---|---|---|
| 2026-10-28 | NOYZ SOLYD DE PARFUM | 3 |
| 2026-10-28 | NOYZ DRY DE PARFUM | 3 |
| 2026-10-28 | NOYZ SYRUM DE PARFUM | 3 |
| 2026-10-28 | NOYZ SHYNE DE PARFUM | 3 |
| 2026-10-28 | NO NOTES | 3 |
| 2026-10-28 | MYLK | 3 |
| 2026-10-28 | SOLYD | 3 |
| 2026-10-28 | OYL | 3 |
| 2026-09-30 | NOYZ OYL DE PARFUM | 3 |
| 2026-09-30 | NOT EVERYTHING NEEDS AN ENDING | 3, 4, 14, 25 |
| 2026-09-30 | SO WHAT IF I AM? | 3, 4, 14, 25 |
| 2026-09-30 | FRAGRANCE TAKES A NEW FORM | 3, 4, 10, 14, 21, 25 |
| 2026-09-30 | SH**TY DAY | 3 |
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Order Full Report on NOYZ LLCWhere this comes from
A company that wants to protect a new brand name in the United States files a trademark application with the United States Patent and Trademark Office. The application names the mark, the company applying, the classes of goods and services it will be used for, in the company's own words, and whether the brand is already on sale or is still to launch. Each application gets a serial number and a public record that follows it through examination.
Every fact on this page is taken from that record and linked to it. MentionFox lists applications by companies only, corporations and limited liability companies; applications filed by individuals are not listed. A filing shows a company's plans for a name; it does not show sales, and an application can still be refused or abandoned.
Source: USPTO record for FRAGRANCE FUELED BY FEELING, NOT FANTASY, serial number 50137450.
