Lyft, Inc. has applied to register the trademark ALCOVE with the US Patent and Trademark Office for downloadable computer software for accessing reward program benefits, downloadable computer software for customization of electronic maps and downloadable computer software for tracking vehicles (Class 9: software and electronics), and for goods or services in 2 other classes (USPTO record, serial 50159248, October 13, 2026).
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Lyft, Inc., a corporation organized in Delaware, applied to register the trademark ALCOVE with the United States Patent and Trademark Office on 2026-10-13, serial number 50159248. The application covers 3 classes of goods and services, Class 9 (Software and electronics); Class 39 (Transport and travel services); Class 42 (Software as a service and technology services), and is based on a registration or application outside the United States. The latest step on the record is "Application filing receipt mailed" on 2026-10-13.
| Mark | ALCOVE |
|---|---|
| Applicant | Lyft, Inc., a corporation organized in Delaware |
| Applicant's location | San Francisco, Delaware |
| Serial number | 50159248 |
| Filed | 2026-10-13 |
| Filing basis | A registration or application outside the united states |
| Classes | Class 9 (Software and electronics); Class 39 (Transport and travel services); Class 42 (Software as a service and technology services) |
| Latest step on the record | Application filing receipt mailed, 2026-10-13 |
| Mark description | The mark consists of the stylized wording "ALCOVE" where the letter "A" is depicted without a horizontal crossbar and the letter "E" is stylized as a circular shape with a horizontal bar. |
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What will ALCOVE be used for?
Class 9 (Software and electronics)
Downloadable computer software for requesting, offering, coordinating, arranging, scheduling, booking, and paying for transportation services; downloadable computer software for booking, scheduling and discharging drivers, allowing users to interact, providing electronic message alerts featuring leads and optimal matches to transportation providers and alerts related to the transaction and matching posts for services; downloadable computer software for accessing reward program benefits; downloadable computer software for coordinating, managing, and accessing sharing programs for transportation services; downloadable software featuring data collection and management during operation of vehicles by end users and for display, viewing, and comparison of transportation journeys; downloadable software for use in geolocation, management, and use of physical assets via smartphones; downloadable computer software for electronic message alerts and notifications for transportation by water, air, and vehicle; downloadable computer software for redemption of coupons, rebates, vouchers, and discounts in connection with loyalty programs; downloadable computer software featuring technology for the display, access, administration, and management of user data, passenger rides, loyalty rewards, reward program benefits, discounts and rebates; downloadable computer software for vehicle navigation and sending navigation alerts; downloadable computer software for displaying geographic information, luxury ride-share and chauffeur opportunities and demand, images of maps, mapped locations and objects; downloadable computer software for viewing interactive and noninteractive geographic maps; downloadable computer software for updating electronic maps with live data related to traffic, road access, road travel, water travel, air travel, luxury ride-share and chauffeur opportunities and demand, public transit, and geographic features; downloadable computer software for customization of electronic maps; downloadable computer software for permitting interconnectivity during navigation with mobile devices, websites and electronic apparatus; downloadable computer software for guiding users via text, image and voice for navigation; downloadable computer software for viewing, tracking and managing transportation and dispatch data; downloadable computer software for tracking vehicles; computer hardware
Class 39 (Transport and travel services)
Transport of passengers; transport of passengers by black car and luxury vehicles; transport of passengers by water; transport of passengers by air; chauffeur services; hired car transport; transport by chauffeured black cars and luxury ground, water, and air transportation services; arranging transport of passengers; transportation reservation services; transportation services, namely, providing temporary use of luxury vehicles; transportation of passengers by chauffeurs, black cars, and luxury vehicles through a network of transportation providers; travel route planning; providing a website featuring information in the field of luxury transportation; luxury travel and transport information service
Class 42 (Software as a service and technology services)
Providing temporary use of non-downloadable software for requesting, offering, coordinating, arranging, scheduling, booking, and paying for transportation services; providing temporary use of non-downloadable software for booking, scheduling and discharging drivers, allowing users to interact, providing electronic message alerts featuring leads and optimal matches to transportation providers and alerts related to the transaction and matching posts for services; providing temporary use of non-downloadable software for accessing reward program benefits; providing temporary use of non-downloadable software for coordinating, managing, and accessing sharing programs for luxury transportation services; providing temporary use of non-downloadable software featuring data collection and management during operation of luxury vehicles by end users and for display, viewing, and comparison of transportation journeys; providing temporary use of non-downloadable software for use in geolocation, management, and use of physical assets via smartphones; providing temporary use of non-downloadable software for electronic message alerts and notifications for transportation by water ,air, and vehicle; providing temporary use of non-downloadable software for redemption of coupons, rebates, vouchers, and discounts in connection with loyalty programs; providing temporary use of non-downloadable software featuring technology for the display, access, administration, and management of user data, passenger rides, loyalty rewards, reward program benefits, discounts and rebates; providing temporary use of non-downloadable software for vehicle navigation and sending navigation alerts; providing temporary use of non-downloadable software for displaying geographic information, luxury ride-share and chauffeur opportunities and demand, images of maps, mapped locations and objects; providing temporary use of non-downloadable software for viewing interactive and noninteractive geographic maps; providing temporary use of non-downloadable software for updating electronic maps with live data related to traffic, road access, road travel, water travel, air travel, luxury ride-share and chauffeur opportunities and demand, public transit, and geographic features; providing temporary use of non-downloadable software for customization of electronic maps; providing temporary use of non-downloadable software for permitting interconnectivity during navigation with mobile devices, websites and electronic a
Where does the application stand?
| Date | Step on the record |
|---|---|
| 2026-10-13 | New application entered |
| 2026-10-13 | Application filing receipt mailed |
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Order Full Report on Lyft, Inc.Where this comes from
A company that wants to protect a new brand name in the United States files a trademark application with the United States Patent and Trademark Office. The application names the mark, the company applying, the classes of goods and services it will be used for, in the company's own words, and whether the brand is already on sale or is still to launch. Each application gets a serial number and a public record that follows it through examination.
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