Aetna Inc., a corporation organized in Pennsylvania, applied to register the trademark AETNA FORWARD CONNECT with the United States Patent and Trademark Office on 2026-09-14, serial number 50107160. The application covers 3 classes of goods and services, Class 9 (Software and electronics); Class 42 (Software as a service and technology services); Class 45 (Legal and personal services), and is based on an intent to use the mark in commerce (the goods or services are not yet sold under it). The latest step on the record is "Application filing receipt mailed" on 2026-09-14.
| Mark | AETNA FORWARD CONNECT |
|---|---|
| Applicant | Aetna Inc., a corporation organized in Pennsylvania |
| Applicant's location | Hartford, Pennsylvania |
| Serial number | 50107160 |
| Filed | 2026-09-14 |
| Filing basis | An intent to use the mark in commerce (the goods or services are not yet sold under it) |
| Classes | Class 9 (Software and electronics); Class 42 (Software as a service and technology services); Class 45 (Legal and personal services) |
| Latest step on the record | Application filing receipt mailed, 2026-09-14 |
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What AETNA FORWARD CONNECT will be used for
Class 9 (Software and electronics)
Downloadable computer software and downloadable software applications for gathering and sharing individual biometric data, health data, and environmental data from personal emergency response systems, medical and health monitors, sensors, pendants, or wearable activity trackers; Downloadable mobile application for delivery of medical and physiological data and clinical decision support to healthcare organizations, healthcare providers, and healthcare professionals; Downloadable software application that gives users the ability to access, manage, modify, retrieve, store, and share prescription information; Downloadable software application that enables the provision of health, wellness, health care and medical services, namely, software for providing health, wellness, healthcare and medical information; Downloadable software application that gives users the ability to access, manage, modify, retrieve, store, and share health, wellness, health care and medical information; Downloadable software application for pharmacy benefit management services, namely, software for analysis, management and review of prescription data and for accessing, reading, and tracking medication, pharmaceutical insurance claims, and pharmaceutical insurance coverage; Downloadable software for providing consumers tools to manage their health care, access to medical insurance claims and benefits services and to consumer support services, and for use in locating and communicating with health care professionals; Downloadable application programming interface (API) software; downloadable application programming interface (API) software in the field of health and healthcare; downloadable application programming interface (API) software for improving the provision of healthcare services by managing healthcare provider directories, facilitating healthcare referrals, facilitating user navigation of healthcare services, and enabling and facilitating user enrollment in healthcare insurance plans; downloadable software for improving the provision of healthcare services by managing healthcare provider directories, facilitating healthcare referrals, facilitating user navigation of healthcare services, and enabling and facilitating user enrollment in healthcare insurance plans
Class 42 (Software as a service and technology services)
Providing online non-downloadable software that enables the provision of health, wellness, health care and medical services, namely, online non-downloadable software for providing health, wellness, healthcare, and medical information; Providing temporary use of online non-downloadable computer software to health care providers for patient evaluation, care coordination, and care management; Providing online non-downloadable software that gives users the ability to access, manage, modify, retrieve, store, and share health, wellness, health care and medical information; Providing temporary use of non-downloadable software for processing insurance claims; Providing temporary use of non-downloadable software for database management in the field of insurance; Providing temporary use of non-downloadable software for integrating medical claims data with supplemental insurance enrollment data, identifying potentially eligible insurance claims based on predetermined claim criteria, notifying insureds of potential benefit eligibility, facilitating submission of insurance claims, and administering insurance claims; Providing temporary use of a non-downloadable web application for analyzing medical insurance claims data and medical records corresponding with insurance claims; Software as a service (SAAS) services featuring software for insurance claims information, assessment, management, and billing, claims payment, data analytics, policy administration management, customer relationship management (CRM) and agency management in the field of insurance; Providing online non-downloadable software that gives users the ability to access, manage, modify, retrieve, store, and share health, wellness, health care, insurance, prescription, pharmacy, and medical information; Providing online non-downloadable software that gives users the ability to access, manage, modify, retrieve, store, and share pharmaceutical and prescription information; Non-downloadable software for customer relationship management; Providing temporary use of online non-downloadable software that allows users to access insurance claim histories, to submit claims, to find insurance network healthcare providers and pharmacies, to communicate with healthcare providers, to translate medical and pharmacy terms, to manage electronic data on healthcare services and health insurance, to obtain information in the fields of health, healthcare, insurance and wellness, and to access health data files; Providing tempor
Class 45 (Legal and personal services)
Regulatory compliance consulting in the field of insurance claims
Where the application stands
| Date | Step on the record |
|---|---|
| 2026-09-14 | New application entered |
| 2026-09-14 | Application filing receipt mailed |
Other new marks from Aetna Inc.
| Filed | Mark | Classes |
|---|---|---|
| 2026-09-18 | MYHEALTHINDEX | 44 |
| 2026-09-04 | AETNA FORWARD | 9, 35, 36, 42, 44, 45 |
| 2026-08-18 | AETNA ONE BUNDLES | 35, 36, 44, 45 |
| 2026-08-18 | AETNA CLAIM FINDER PLUS | 35, 36 |
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A company that wants to protect a new brand name in the United States files a trademark application with the United States Patent and Trademark Office. The application names the mark, the company applying, the classes of goods and services it will be used for, in the company's own words, and whether the brand is already on sale or is still to launch. Each application gets a serial number and a public record that follows it through examination.
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Source: USPTO record for AETNA FORWARD CONNECT, serial number 50107160.