Aetna Inc. trademark application for AETNA FORWARD

Aetna Inc., a corporation organized in Pennsylvania, applied to register the trademark AETNA FORWARD with the United States Patent and Trademark Office on 2026-09-04, serial number 50091386. The application covers 6 classes of goods and services, Class 9 (Software and electronics); Class 35 (Advertising and business services); Class 36 (Financial and real estate services); Class 42 (Software as a service and technology services); Class 44 (Medical and beauty services); Class 45 (Legal and personal services), and is based on an intent to use the mark in commerce (the goods or services are not yet sold under it). The latest step on the record is "New application entered" on 2026-09-04.

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What AETNA FORWARD will be used for

Class 9 (Software and electronics)

Downloadable computer software and downloadable software applications for gathering and sharing individual biometric data, health data, and environmental data from personal emergency response systems, medical and health monitors, sensors, pendants, or wearable activity trackers; Downloadable mobile application for delivery of medical and physiological data and clinical decision support to healthcare organizations, healthcare providers, and healthcare professionals; Downloadable software application that gives users the ability to access, manage, modify, retrieve, store, and share prescription information; Downloadable software application that enables the provision of health, wellness, health care and medical services, namely, software for providing health, wellness, healthcare and medical information; Downloadable software application that gives users the ability to access, manage, modify, retrieve, store, and share health, wellness, health care and medical information; Downloadable software application for pharmacy benefit management services, namely, software for analysis, management and review of prescription data and for accessing, reading, and tracking medication, pharmaceutical insurance claims, and pharmaceutical insurance coverage; Downloadable software for providing consumers tools to manage their health care, access to medical insurance claims and benefits services and to consumer support services, and for use in locating and communicating with health care professionals; Downloadable software that enables health insurance members to navigate health benefits and access health care concierge services; Downloadable software that enables users to connect to and access services from third party health care and wellness providers; Downloadable software for providing, achieving, and maintaining HIPAA (Health Insurance Portability and Accountability Act), health insurance and financial regulation, and Medicaid and Medicare compliance for businesses; Downloadable software for automating, integrating, and optimizing clinical and administrative processes within electronic medical record (EMR) systems; Downloadable software for automating healthcare prior authorization workflows and processing medical insurance authorization requests

Class 35 (Advertising and business services)

Business administration of patient insurance reimbursement programs; Health care utilization and review services, namely, verification of health benefits, prior authorization and health care review services; Administering healthcare management programs, namely, cost management and consultation for the healthcare and prescription drug benefit plans of others

Class 36 (Financial and real estate services)

Insurance administration and underwriting of medical, hospital and related health care services and benefit programs that do not require prior authorizations; Insurance services in the form of insurance verification services, namely, verifying Medicaid, Medicare, and commercial insurance eligibility status and related information for others; Providing insurance and insurance reimbursement information; Insurance and financial services pertaining to submission of medical claims, and handling of assignment of benefits, namely, medical insurance claims administrative services, financial administration of medical and pharmaceutical reimbursement collection for patients from private and public sources, financial administration of pharmaceutical reimbursement collection programs for others, administration of employee pharmaceutical benefits concerning insurance and finance; Claims processing of pharmaceutical insurance benefits, namely, processing and administering individual prescription claims history, benefit amounts, accumulations for deductibles and out-of-pocket expenses and expense summaries; Healthcare benefit management services, namely, insurance claims processing for healthcare benefits in the nature of verification and processing of consumer healthcare benefits and prior authorization requests

Class 42 (Software as a service and technology services)

Providing online non-downloadable software that enables the provision of health, wellness, health care and medical services, namely, online non-downloadable software for providing health, wellness, healthcare, and medical information; Providing temporary use of online non-downloadable computer software to health care providers for patient evaluation, care coordination, and care management; Providing online non-downloadable software that gives users the ability to access, manage, modify, retrieve, store, and share health, wellness, health care and medical information; Providing temporary use of non-downloadable software for processing insurance claims; Providing temporary use of non-downloadable software for database management in the field of insurance; Providing temporary use of non-downloadable software for integrating medical claims data with supplemental insurance enrollment data, identifying potentially eligible insurance claims based on predetermined claim criteria, notifying insureds of potential benefit eligibility, facilitating submission of insurance claims, and administering insurance claims; Providing temporary use of a non-downloadable web application for analyzing medical insurance claims data and medical records corresponding with insurance claims; Software as a service (SAAS) services featuring software for insurance claims information, assessment, management, and billing, claims payment, data analytics, policy administration management, customer relationship management (CRM) and agency management in the field of insurance; Providing online non-downloadable software that gives users the ability to access, manage, modify, retrieve, store, and share health, wellness, health care, insurance, prescription, pharmacy, and medical information; Providing online non-downloadable software that gives users the ability to access, manage, modify, retrieve, store, and share pharmaceutical and prescription information; Non-downloadable software for customer relationship management; Providing temporary use of online non-downloadable software that allows users to access insurance claim histories, to submit claims, to find insurance network healthcare providers and pharmacies, to communicate with healthcare providers, to translate medical and pharmacy terms, to manage electronic data on healthcare services and health insurance, to obtain information in the fields of health, healthcare, insurance and wellness, and to access health data files; Providing tempor

Class 44 (Medical and beauty services)

Health care services, namely, providing wellness and disease management programs; personal health assessments, namely, personal assessments of health risk, fitness, nutrition and lifestyle; providing health and medical information, including, information regarding medications and medication management counseling services; managed health care services, including, health and wellness counseling services; health care services, namely, disease care management services; providing health care information in the field of health and wellness, and disease management; medical care services; nursing services; medical care services, including, providing personalized and customized health and wellness assessment, health care, disease management, medical treatment and wellness plans and programs; medical care services, including, evaluating and monitoring a patient's condition; providing medical information, including, providing information on healthcare, health and wellness programs, medications, and medical symptoms, conditions, procedures, and services; providing online health care and health advice services; care management solutions for patients discharged from hospitals or nursing facilities, namely, managed health care services; post-discharge medical and health care services; home healthcare services

Class 45 (Legal and personal services)

Regulatory compliance consulting in the field of insurance claims; Providing care coordination services to healthcare providers and patients for coordinating healthcare services; providing a website featuring information on care coordination, home safety for persons with disabilities and older individuals, geriatric care management in the nature of the coordination of necessary services and personal care for older individuals, post-discharge care services, and non-medical in-home personal care services; home safety consulting in the field of disability access, fall prevention, and independent living; geriatric care management services, namely, coordination of medical services, social services, and personal care for older individuals; providing non-medical in-home personal care services post-discharge; specialty care management services, namely, providing case management services in the nature of coordinating medical care for persons with medical conditions requiring specialized care; post-discharge care management services.

Where the application stands

Other new marks from Aetna Inc.

Where this comes from

A company that wants to protect a new brand name in the United States files a trademark application with the United States Patent and Trademark Office. The application names the mark, the company applying, the classes of goods and services it will be used for, in the company's own words, and whether the brand is already on sale or is still to launch. Each application gets a serial number and a public record that follows it through examination.

Every fact on this page is taken from that record and linked to it. MentionFox lists applications by companies only, corporations and limited liability companies; applications filed by individuals are not listed. A filing shows a company's plans for a name; it does not show sales, and an application can still be refused or abandoned.

Source: USPTO record for AETNA FORWARD, serial number 50091386.

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