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Muffin Data (YC W23) — Modern analytics for CPG brands

Muffin Data is a turnkey data platform and reporting solution for consumer packaged goods (CPG) brands. We combine proprietary data sets with automated ingestion from industry-specific data sources to provide a clear and unified view of in-store sales performance, product distribution, and supply chain health.

Muffin Data is a Y Combinator company in the Winter 2023 batch. Its directory entry describes it as: Modern analytics for CPG brands. The founders listed are Andres Recalde (Founder), Sal Calvo (Founder) (Y Combinator directory entry, February 22, 2023).

6 more companies from YC Winter 2023 ↓

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Muffin Data

New accelerator entry · 2023-02-22 · the record

Winter 2023
batch
2
people
Early
stage
Unspecified
region
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What the record says

BatchWinter 2023
Announced2023-02-22
StageEarly
StatusAcquired
Team size2
IndustryB2B
Sub-industryB2B -> Analytics
RegionsUnspecified
HiringNo
Sitehttp://www.muffindata.com
Founded2022
YC group partnerAaron Epstein
Launches posted on YC1
Previously known asMuffin

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Also in YC Winter 2023

Same batch, B2B first.

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In their words

Muffin Data is a turnkey data platform and reporting solution for consumer packaged goods (CPG) brands. We combine proprietary data sets with automated ingestion from industry-specific data sources to provide a clear and unified view of in-store sales performance, product distribution, and supply chain health.

Want the whole picture on Muffin Data?

Example from a real report (our sample on Target): “Target eliminated approximately 1,800 corporate positions, with around 1,000 employees receiving layoff notices and the remainder accounted for by eliminating open roles.” Source: NBC News

A Full Report on Muffin Data: verified, sourced, every claim cited, ready in a few minutes. See pricing.

What the Full Report on Muffin Data covers

  1. The Short Answer

  2. Which Company This Is

  3. What They Do, And How The Money Works

  4. Who Runs It, And How To Reach Them

  5. The Money: Funding, Valuation, Runway

  6. Who Pays Them, And Who They Are Up Against

  7. Warning Bells

  8. Sources

    6 cited sources found

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Sourced from the company's Y Combinator directory entry, and from the company's own site, read directly on 2026-09-27 (muffindata.com).

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Muffin Data: Accepted into Y Combinator Winter 2023
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Permanent URL: https://mentionfox.com/funding/yc-muffin-data
Last updated 2026-10-20
Primary record: Y Combinator directory entry
Muffin Data (YC W23) — Modern analytics for CPG brands. MentionFox, 2026-10-20. https://mentionfox.com/funding/yc-muffin-data