1stCollab is the first influencer platform that fully automates and optimizes every aspect of your influencer marketing program. We’ve helped hundreds of startups launch their first campaigns and enabled larger brands to scale to thousands of influencers, while saving them over $1M annually in influencer spend.
1stCollab is a Y Combinator company in the Winter 2023 batch. Its directory entry describes it as: Performance-Optimized Influencer Marketing at Scale. The founders listed are Leon Lin (Founder/CEO), Varun Bansal (Founder), Andrew Liu (Founder) (Y Combinator directory entry, December 21, 2022).
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1stCollab is the first influencer platform that fully automates and optimizes every aspect of your influencer marketing program. We’ve helped hundreds of startups launch their first campaigns and enabled larger brands to scale to thousands of influencers, while saving them over $1M annually in influencer spend. What we offer: - Smart search & recommendations – Instantly connect with thousands of relevant influencers. - Full campaign automation – From outreach and negotiations to contracts, payments, and taxes, we handle it all. - Real-time performance tracking – Monitor conversions, revenue, and run A/B tests with detailed reporting.
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Example from a real report (our sample on Target): “Target eliminated approximately 1,800 corporate positions, with around 1,000 employees receiving layoff notices and the remainder accounted for by eliminating open roles.” Source: NBC News
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