Lapis builds, launches, and scales paid ad campaigns for DTC and SaaS businesses. Lapis agents handle every step of the paid ads journey: writing ad copy (headlines and descriptions), generating the static images used in ads, deploying campaigns across paid channels, creating a custom landing page for each ad, and feeding real user interaction data back into a self-improving ads engine that gets better every day.
Lapis is a Y Combinator company in the Fall 2025 batch. Its directory entry describes it as: AI that creates and runs ads, end-end. The founders listed are Varunram Ganesh (Founder/CEO), Sai Surbehera (Founder/CTO) (Y Combinator directory entry, October 15, 2025).
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Lapis builds, launches, and scales paid ad campaigns for DTC and SaaS businesses. Lapis agents handle every step of the paid ads journey: writing ad copy (headlines and descriptions), generating the static images used in ads, deploying campaigns across paid channels, creating a custom landing page for each ad, and feeding real user interaction data back into a self-improving ads engine that gets better every day. With Lapis, businesses can rapidly iterate on ads and A/B test at scale, free from the human design and creative bottlenecks that slow teams down. Using Lapis, companies can quantitatively improve their paid ads performance by up to 20x. Lapis is used by 1,500+ marketing teams and 30+ enterprises, from Fortune 500 businesses to fast growing DTC businesses, and supports 10 languages including English, Spanish, and Italian.
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