Penry Price was appointed Director of Trade Desk, Inc., effective July 9, 2026. As of November 6, 2026, Trade Desk, Inc. has reported 5 leadership change filings to the SEC under Item 5.02 of Form 8-K, from April 6, 2026 to July 13, 2026, naming 2 appointments and 1 departure (Form 8-K, July 13, 2026).
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Key facts
- · In / out: In · Person: Penry Price · Role: Director · Effective: 2026-07-09 · 8-K, 2026-07-13
- · In / out: In · Person: David Haddad · Role: Director · Effective: 2026-06-11 · 8-K, 2026-06-09
- · In / out: Reported · Person: not named in the filing · 8-K, 2026-06-01
- · In / out: Reported · Person: not named in the filing · 8-K, 2026-05-08
- · In / out: Out · Person: Lise J. Buyer · Role: Director · Effective: 2026-04-03 · 8-K, 2026-04-06
Trade Desk, Inc. reported changes in 5 filings among its directors and officers to the SEC on Form 8-K, Item 5.02, from 2026-04-06 to 2026-07-13. They name 3 people, with 2 appointments and 1 departure. Every row below is cited to the filing it comes from, and this page adds each new change as Trade Desk, Inc. files it.
Layoffs on record: 1 filing or notice, latest 2026-09-04 (layoff filings and notices).
Also on the record for Trade Desk, Inc.
| Date | Record | Figure | Our page | Source |
|---|---|---|---|---|
| October 30, 2026 | Stake report, Schedule 13G, by Vanguard Portfolio Management | 5.77% of the class | 5%+ stakes | Source |
| October 30, 2026 | Stake report, Schedule 13G/A, by Vanguard Capital Management | 5.3% of the class | 5%+ stakes | Source |
| October 7, 2026 | Stake report, Schedule 13G, by STATE STREET CORPORATION | 3.3% of the class | 5%+ stakes | Source |
| October 5, 2026 | Stake report, Schedule 13G/A, by BlackRock, Inc. | 11.4% of the class | 5%+ stakes | Source |
| July 31, 2026 | Stake report, Schedule 13G/A, by Vanguard Portfolio Management | 4.57% of the class | 5%+ stakes | Source |
| May 15, 2026 | Stake report, Schedule 13G/A, by Jeffrey T. Green | 11.3% of the class | 5%+ stakes | Source |
| April 30, 2026 | Stake report, Schedule 13G, by Vanguard Capital Management | 7.62% of the class | 5%+ stakes | Source |
| April 29, 2026 | Stake report, Schedule 13G, by Vanguard Portfolio Management | 5.21% of the class | 5%+ stakes | Source |
| April 7, 2026 | Stake report, Schedule 13G, by STATE STREET CORPORATION | 10.4% of the class | 5%+ stakes | Source |
| April 2, 2026 | Stake report, Schedule 13G/A, by BAILLIE GIFFORD & CO | — | 5%+ stakes | Source |
| March 27, 2026 | Stake report, Schedule 13G/A, by The Vanguard Group | — | 5%+ stakes | Source |
| February 9, 2026 | Stake report, Schedule 13G, by STATE STREET CORPORATION | 7.1% of the class | 5%+ stakes | Source |
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More on Trade Desk, Inc. and the records around it.
Trade Desk, Inc. elsewhere on the record
- 5%+ stake filings Oct 2026
- Layoff notices Sep 2026
- Who owns it
Companies that share a holder
- BAILLIE GIFFORD & CO also filed stake reports on 39 other companies: QXO, Inc. (Oct 2026), Reddit, Inc. (Oct 2026), Samsara Inc. (Oct 2026)
- STATE STREET CORPORATION also filed stake reports on 343 other companies: CENTRUS ENERGY CORP (Sep 2026), ACADIA PHARMACEUTICALS INC (Aug 2026), ALLEGION PLC (Aug 2026)
- Vanguard Portfolio Management also filed stake reports on 941 other companies: Newmark Group Inc (Nov 2026), A10 Networks Inc (Oct 2026), ADT Inc (Oct 2026)
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The newest 12 of 17 records.
Timeline
| Filed | In / out | Person | Role | Effective | Source |
|---|---|---|---|---|---|
| 2026-07-13 | In | Director | 2026-07-09 | 8-K, 2026-07-13 | |
| 2026-06-09 | In | Director | 2026-06-11 | 8-K, 2026-06-09 | |
| 2026-06-01 | Reported | not named in the filing | 8-K, 2026-06-01 | ||
| 2026-05-08 | Reported | not named in the filing | 8-K, 2026-05-08 | ||
| 2026-04-06 | Out | Director | 2026-04-03 | 8-K, 2026-04-06 |
Who leads Trade Desk, Inc., as last reported?
For each role that changed in the filings below, the most recent change reported. A role that did not change in these filings is not listed.
- Director: Penry Price, appointed, effective 2026-07-09 (filed 2026-07-13).
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Find candidates like Director at Trade Desk, Inc.Every change, in the filing's words
Appointed: Penry Price, Director, effective 2026-07-09
On July 7, 2026, the board of directors (the "Board") of The Trade Desk, Inc. (the "Company") appointed Penry Price to the Board as a Class II director, to serve on the audit committee of the Board (the "Audit Committee") and to serve as a member and chair of the compensation committee of the Board (the "Compensation Committee"), in each case effective July 9, 2026.
- Mr. Price was appointed to a newly created vacancy on the Board resulting from an increase in the size of the Board from six (6) directors to seven (7) directors.
- As a result of his appointment to the Board, Mr. Price will be entitled to participate in the Company's non-employee director compensation program (the "Program").
- Pursuant to the Program, Mr. Price will be entitled to receive annual compensation of $50,000 for his service on the Board, $12,500 for his service on the Audit Committee and $50,000 for his service as chair of the Compensation Committee.
- The Company will also enter into an indemnification agreement with Mr. Price in substantially the same form entered into with the other directors of the Company.
Appointed: David Haddad, Director, effective 2026-06-11
On June 5, 2026, the board of directors (the "Board") of The Trade Desk, Inc. (the "Company") appointed David Haddad to the Board as a Class III director and to serve on the audit committee of the Board (the "Audit Committee"), each effective June 11, 2026.
- Mr. Haddad was appointed to a newly created vacancy on the Board resulting from an increase in the size of the Board from five (5) directors to six (6) directors.
- As a result of his appointment to the Board, Mr. Haddad will be entitled to participate in the Company's non-employee director compensation program (the "Program").
- Pursuant to the Program, Mr. Haddad will be entitled to receive annual compensation of $50,000 for his service on the Board and $12,500 for his service on the Audit Committee.
- The Company will also enter into an indemnification agreement with Mr. Haddad in substantially the same form entered into with the other directors of the Company.
Reported
On June 1, 2026, The Trade Desk, Inc. (the "Company") announced the appointment of Nate Olmstead, age 54, as the Company's chief financial officer.
- Mr. Olmstead's appointment as the Company's chief financial officer will be effective as of July 9, 2026.
- Mr. Olmstead will replace Tahnil Davis, who is acting as the Company's interim chief financial officer.
- Ms. Davis will continue to serve as the Company's chief accounting officer.
- Mr. Olmstead will be joining the Company from Penguin Solutions, Inc., an artificial intelligence infrastructure and technology solutions company, where he has served as senior vice president and chief financial officer since June 2024.
- From June 2019 to February 2023, Mr. Olmstead served as the chief financial officer of Logitech International S.A., a multinational technology company.
- Mr. Olmstead initially joined Logitech in April 2019 as head of business finance before being appointed chief financial officer.
- Previously, Mr. Olmstead held a number of financial leadership roles during his 16 years at Hewlett Packard Company and Hewlett Packard Enterprise, a global technology company, including vice president of finance for global operations; vice president of finance, EG Global Supply Chain and Quality; vice president of finance, HP Storage and HP Converged Systems; and director of HP investor relations.
- He holds a B.A. in quantitative economics from Stanford University and an M.B.A. from Harvard Business School.
Reported
On May 7, 2026, Samantha Jacobson provided The Trade Desk, Inc. (the "Company") notice of her intent to resign as the Company's Chief Strategy Officer, effective May 18, 2026.
- Ms. Jacobson will continue to serve as a member of the Company's board of directors.
Departing: Lise J. Buyer, Director, effective 2026-04-03
On March 31, 2026, Lise J. Buyer informed The Trade Desk, Inc. (the "Company") of her decision to resign from the Company's board of directors (the "Board"), effective April 3, 2026.
- Ms. Buyer's resignation was not the result of a disagreement with the Company on any matter relating to the Company's operations, policies or practices.
- Ms. Buyer served as a member of the Board since March 2019.
- The Board thanks Ms. Buyer for her years of service to the Company as a director.
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Where this comes from
A public company must file a current report on Form 8-K with the SEC within four business days when a director leaves or is elected, or when its chief executive, chief financial, chief accounting or chief operating officer, or another named executive, departs or is appointed. That disclosure goes under Item 5.02 of the report.
Every change on this page is taken from one of those filings and quoted in the company's own words, with a link to the filing, so it can be checked at the source. Where a filing names the person, the role and the date a change takes effect, they are shown beside the quote. Where it does not, the quote stands on its own. A filing states what changed; it rarely states why, and neither does this page.