Leadership changes at Mattel Inc /De/ (2026)

Appointed: Steve Totzke, Chief Operating Officer, effective 2026-11-11

On November 5, 2026, the Company announced that it has appointed Steve Totzke as President and Chief Operating Officer of the Company, effective November 11, 2026.

Also stated in this filing

• Mr. Totzke will report to Roger Lynch, the Company's Chairman and Chief Executive Officer.
• On November 2, 2026, Roberto Stanichi resigned as President, Chief Marketing and Brand Officer of the Company, effective November 10, 2026.
• Mr. Totzke, 57, has served as the Company's Executive Advisor and President, Strategic Transition, since May 2026.
• From April 2022 to April 2026, he served as President and Chief Commercial Officer.
• From July 2018 to March 2022, he served as the Company's Executive Vice President and Chief Commercial Officer.
• From February 2016 to July 2018, he served as Executive Vice President and Chief Commercial Officer - North America.
• From May 2014 to February 2016, he served as Senior Vice President, Sales and Shopper Marketing, and from April 2012 to May 2014, he served as Senior Vice President, U.S. Sales.
• In connection with Mr. Totzke's appointment, on November 4, 2026, the Company and Mr. Totzke entered into a letter agreement (the "Letter Agreement"), effective November 11, 2026.
• Under the Letter Agreement, Mr. Totzke will receive an annual base salary of $1,300,000 and will continue to be eligible for an annual target award under the Mattel Incentive Plan equal to 100% of his annual base salary, up to a maximum of 200% of his annual base salary.

Appointed: Peter Griffith, Director, effective 2026-10-20

On October 19, 2026, Mattel, Inc. (the "Company" or "Mattel") announced that Peter Griffith has been appointed Chief Financial Officer of the Company ("CFO") and as a non-independent director of the Board of Directors of the Company (the "Board"), in each case effective October 20, 2026 (the "Start Date").

Departing: Adriana Cisneros

Director Resignation On October 18, 2026, Adriana Cisneros resigned from the Board.

Also stated in this filing

• Mr. Griffith will succeed Paul Ruh, who will cease to serve as CFO effective October 19, 2026.
• Mr. Ruh will support the transition by continuing to serve the Company as an Executive Advisor from the Start Date through December 31, 2026.
• Mr. Griffith, age 67, has served as Executive Vice President of Amgen Inc., a biotechnology company, since August 2026 and served as Executive Vice President and Chief Financial Officer of Amgen from January 2020 to August 2026.
• Prior to joining Amgen, Mr. Griffith was President of Sherwood Canyon Group, LLC, a private equity firm.
• For more than two decades, Mr. Griffith was a partner at EY (formerly Ernst & Young), an accounting and professional services firm, and served in a variety of senior leadership roles, with his last position being Global Vice Chair, Corporate Development.
• Offer Letter On October 14, 2026, the Company entered into a letter agreement with Mr. Griffith (the "Offer Letter") with respect to his service as CFO, to be effective upon his commencement of employment.
• The Offer Letter provides that Mr. Griffith will receive an annual base salary of $1,300,000 and will have an annual target bonus opportunity under the Mattel Incentive Plan equal to 100% of his base salary, up to a maximum of 200% of his base salary, with bonus eligibility to commence in the 2027 performance year.

Appointed: Roger Lynch, Chairman of the Board, effective 2026-10-02

On September 30, 2026, Mattel, Inc. (the "Company" or "Mattel") announced that the Board of Directors (the "Board") of the Company has appointed Roger Lynch, current Board member and Independent Lead Director, as Chairman of the Board and Diana Ferguson as its new Independent Lead Director, effective October 2, 2026, and that the Board has appointed Roger Lynch as the Chief Executive Officer of the Company, effective on a date to be mutually agreed and in any event no later than November 2, 2026.

Departing: Ynon Kreiz, Chief Executive Officer, effective 2026-10-02

On September 29, 2026, Ynon Kreiz resigned as Chief Executive Officer of the Company and as Chairman and a member of the Board, effective October 2, 2026.

Appointed: Jonathan Anschell, Chief Executive Officer, effective 2026-10-02

In connection with Mr. Kreiz's departure, the Board also appointed Jonathan Anschell, the Company's Executive Vice President, Chief Legal Officer and Secretary, to serve as interim principal executive officer of the Company, effective October 2, 2026, until Mr. Lynch assumes the role of Chief Executive Officer of the Company.

Also stated in this filing

• Mr. Lynch, age 63, has served on the Board since 2018.
• Mr. Lynch has served as the Chief Executive Officer of Cond Nast, a global media company, since April 2019.
• Prior to joining Cond Nast, Mr. Lynch served as President and Chief Executive Officer of Pandora, then the U.S.'s largest music streaming service.
• Previously, as the founding CEO of Sling TV (owned by DISH Network), Mr. Lynch led the creation, launch, and scaling of the largest U.S. over-the-top television service delivering the best of live sports, news, and entertainment to broadband-connected devices.
• Prior to joining DISH, Mr. Lynch served as Chairman and CEO of Video Networks International, Ltd., an IPTV technology company in the U.K. He also previously served as President and CEO of Chello Broadband N.V., a broadband Internet service provider with operations in ten European countries.
• Mr. Lynch currently serves on the Board of Directors of the US China Business Council, the Partnership for New York City, and the News Media Alliance.
• He is also a member of the Champions of Change Coalition, the Board of Overseers of the Tuck School at Dartmouth College, and the Board of Councilors of the Dornsife College of Letters, Arts and Sciences at the University of Southern California.

Appointed: Roberto Stanichi, Chief Marketing and Brand Officer

On July 29, 2026, Roberto Stanichi was promoted to the position of President, Chief Marketing and Brand Officer of Mattel, Inc. (the "Company" or "Mattel").

Also stated in this filing

• Mr. Stanichi, age 47, previously served as the Company's Executive Vice President and Chief Global Brand Officer.
• Mr. Stanichi oversees the Company's brand and business strategy, marketing, consumer insights, and product design functions and will continue to report to Ynon Kreiz, Mattel's Chairman and Chief Executive Officer.
• Mr. Stanichi has served as the Company's Executive Vice President and Chief Global Brand Officer since September 2025.
• Previously, he served as Executive Vice President Hot Wheels and Head of Vehicles and Building Sets from September 2024 to September 2025, and Senior Vice President Hot Wheels and Global Head of Vehicles from January 2020 to September 2024.
• Mr. Stanichi originally joined Mattel in 2004 and has held a variety of senior leadership roles across the Company's global brand portfolio.
• Prior to rejoining Mattel in 2020, he held positions at Spin Master and PepsiCo.
• In connection with the promotion, on July 29, 2026, the Company entered into a letter agreement with Mr. Stanichi (the "Offer Letter"), pursuant to which Mr. Stanichi will receive an annual base salary of $900,000.
• Effective for the 2026 performance year, his annual target award under the Mattel Incentive Plan (the "MIP") will be 100% of his annual base salary, up to a maximum of 200% of his annual base salary.

Reported

In addition to the increase in the share reserve, the 2026 Restatement includes only one other change to the Plan, which is to extend the termination date of the Plan to March 19, 2036.

Also stated in this filing

• Mattel, Inc. (the "Company" or "Mattel") held its 2026 Annual Meeting of Stockholders on May 28, 2026 (the "Annual Meeting").
• As reported below, at the Annual Meeting, the Company's stockholders approved the amendment and restatement of the Mattel, Inc. Amended and Restated 2010 Equity and Long-Term Compensation Plan (the "2026 Restatement").
• The 2026 Restatement, effective May 28, 2026, amends the Mattel, Inc. Amended and Restated 2010 Equity and Long-Term Compensation Plan (the "Plan," and as amended, the "Restated Plan").
• The 2026 Restatement increases the number of shares of Mattel's common stock that may be issued under the Plan by 2,155,000 shares.
• The Restated Plan is described in more detail in Mattel's Definitive Proxy Statement on Schedule 14A, as filed with the Securities and Exchange Commission on April 14, 2026 (the "Proxy Statement").

Reported

On April 7, 2026, Mattel, Inc. (the "Company") announced that, effective May 1, 2026, Steve Totzke will cease to serve as President and Chief Commercial Officer and Sanjay Luthra, Executive Vice President and Managing Director of EMEA and Global Direct-to-Consumer, will succeed Mr. Totzke as Chief Commercial Officer, overseeing Mattel's global sales and commercial operations.

Also stated in this filing

• Mr. Luthra will report to the Company's Chairman and Chief Executive Officer, Ynon Kreiz.
• To help ensure a smooth transition, Mr. Totzke will serve in a non-executive officer advisory role as Executive Advisor and President, Strategic Transition, from May 1, 2026 through December 31, 2026 (the "Termination Date"), with the same compensation terms and conditions that he is currently receiving.
• Mr. Totzke's employment with the Company will terminate effective as of the Termination Date.
• Mr. Totzke entered into a separation letter agreement with the Company, dated April 7, 2026 (the "Separation Agreement"), which provides for Mr. Totzke's transition as described above.
• In connection with Mr. Totzke's departure from the Company on the Termination Date, he will be entitled to receive severance payments and benefits, and accelerated vesting of certain equity awards, as a result of a Covered Termination as defined in and in accordance with the terms of the Company's Amended and Restated Executive Severance Plan B, and an Involuntary Retirement as defined in and in accordance with the terms of the Company's Amended and Restated 2010 Equity and Long-Term Compensation Plan.