Lulu's Fashion Lounge Holdings, Inc. has 2 Schedule 13D or 13G filings on record since 2026-01-09. 1 holder's latest filing reports 5% or more of common stock, par value $0.001 per share. Each figure below is the holder's own, as filed, with the filing linked.
Holders
| Holder | Percent | Shares | Latest | Event date |
|---|---|---|---|---|
| Friedland Enterprises LLC | 5% | 137,447 | SCHEDULE 13D/A, 2026-04-06 | 2026-04-06 |
Purpose of Transaction (Item 4)
Friedland Enterprises LLC
EXPLANATORY NOTE This Amendment No. 1 amends and supplements the Schedule 13D originally filed by Christian B. Friedland ("Friedland" or the "Reporting Person"), through Friedland Enterprises, with the Securities and Exchange Commission on January 9, 2026 (the "Original Schedule 13D"), relating to the common stock of Lulu's Fashion Lounge Holdings, Inc. (the "Company"). Except as specifically set forth herein, the Original Schedule 13D is unmodified. Item 4 is amended and restated in its entirety as follows: PURPOSE OF TRANSACTION The Reporting Person acquired the Shares because he believes they are undervalued and represent an attractive investment opportunity. The Reporting Person intends to engage constructively with the Company's management and Board of Directors (the "Board") to enhance shareholder value through improved corporate governance, enhanced investor communications, and strategic initiatives. PROGRESS SINCE ORIGINAL FILING Since the filing of the Original Schedule 13D on January 9, 2026, the Company has taken several actions responsive to the Reporting Person's governance reform platform: Authorized Share Reduction (Original Proposal 1): Substantially Addressed. On March 30, 2026, the Company announced that the Board has approved an amendment to reduce authorized common shares from 250,000,000 to 15,000,000 and authorized preferred shares from 10,000,000 to 500,000, contingent on shareholder approval at the upcoming annual meeting. The Reporting Person …The first part of Item 4 of the SCHEDULE 13D/A filed 2026-04-06; the filing has the rest
Timeline
| Filed | Holder | Percent | Filing |
|---|---|---|---|
| 2026-01-09 | Friedland Enterprises LLC | 5% | SCHEDULE 13D |
| 2026-04-06 | Friedland Enterprises LLC | 5% | SCHEDULE 13D/A |
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Where this comes from
Anyone who comes to own more than 5% of a class of a listed company's voting shares has to tell the SEC. A holder who may seek to change or influence the company files Schedule 13D, and has to say in Item 4, "Purpose of Transaction", what it intends to do. A holder with no such intent, such as many index and passive funds, may file the shorter Schedule 13G. Both are amended when the stake changes, including when it falls below 5%.
Every row here is one of those filings, linked to the filing itself. Percentages and share counts are exactly as the holder filed them, for the holder the filing names; an amendment showing a lower figure is shown as filed. Item 4 text is quoted word for word. Where a 13D's Item 4 contains a sentence stating a definite intent to influence the company, that sentence is marked and quoted; the page does not describe the holder or its motives beyond the words it filed. Nothing here is investment advice.