As of November 6, 2026, one holder's latest Schedule 13D or 13G filing report owning 5% or more of Direct Digital Holdings, Inc. The largest reported stake is Walker, Mark D.'s, at 12.6%. 4 filings are on record since August 12, 2025 (Schedule 13D/A, December 19, 2025).
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Key facts
- · Holder: Continuation Capital, Inc. · Percent: 0% · SCHEDULE 13G
- · Holder: Continuation Capital, Inc. · Percent: 9.73% · SCHEDULE 13G
- · Holder: Walker, Mark D. · Percent: 12.6% · SCHEDULE 13D/A
- · Holder: Walker, Mark D. · Percent: 46.8% · SCHEDULE 13D/A
Direct Digital Holdings, Inc. has 4 Schedule 13D or 13G filings on record since 2025-08-12. 1 holder's latest filing reports 5% or more of common shares. Each figure below is the holder's own, as filed, with the filing linked.
Holders
| Holder | Percent | Shares | Latest | Event date |
|---|---|---|---|---|
| Walker, Mark D. | 12.6% | 9,656,340 | SCHEDULE 13D/A, 2025-12-19 | 2025-12-17 |
| Continuation Capital, Inc. | 0% | 0 | SCHEDULE 13G, 2026-05-12 | 2026-03-31 |
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More on Direct Digital Holdings, Inc. and the records around it.
Direct Digital Holdings, Inc. elsewhere on the record
- Leadership changes Jul 2026
- Form D filing Aug 2025
- Who owns it
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Purpose of Transaction (Item 4)
Walker, Mark D.
Item 3 of this Amendment No. 4 is incorporated herein by reference. DDM Direct Digital Management acquired the securities described in this Amendment No. 4 for investment purposes as the result of the organizational transactions effected in connection with the Issuer's initial public offering and certain exchanges of the Direct Digital Holdings Class A Common Units as described above. SKW SKW acquired and disposed of the securities described in this Amendment No. 4 for investment purposes as the result of the exchanges of the Direct Digital Holdings Class A Common Units as described above. AJN AJN acquired and disposed of the securities described in this Amendment No. 4 for investment purposes as the result of the exchanges of the Direct Digital Holdings Class A Common Units as described above. Mr. Smith Mr. Smith acquired and disposed of the securities described in this Amendment No. 4 for investment purposes and as compensation for his service as President. Mr. Walker Mr. Walker acquired and disposed of the securities described in this Amendment No. 4 for investment purposes and as compensation for his service as Chairman and Chief Executive Officer. (a) The Reporting Persons may acquire additional securities of the Issuer or retain or sell all or a portion of the securities then held, in the open market, block trades or in privately negotiated transactions. Mr. Smith and Mr. Walker, in their capacities as President and Chairman and Chief Executive Officer, …The first part of Item 4 of the SCHEDULE 13D/A filed 2025-12-19; the filing has the rest
Timeline
| Filed | Holder | Percent | Filing |
|---|---|---|---|
| 2025-08-12 | Walker, Mark D. | 46.8% | SCHEDULE 13D/A |
| 2025-12-19 | Walker, Mark D. | 12.6% | SCHEDULE 13D/A |
| 2026-03-09 | Continuation Capital, Inc. | 9.73% | SCHEDULE 13G |
| 2026-05-12 | Continuation Capital, Inc. | 0% | SCHEDULE 13G |
Questions about who owns Direct Digital Holdings, Inc.
Who owns Direct Digital Holdings, Inc.?
On this page, one holder's latest ownership filing reports 5% or more of Direct Digital Holdings, Inc.: Walker, Mark D. (12.6%, Schedule 13D/A, filed 2025-12-19).
When did Walker, Mark D. buy into Direct Digital Holdings, Inc.?
The filings give report dates, not purchase dates. The earliest filing from Walker, Mark D. on this page is the Schedule 13D/A, filed 2025-08-12, reporting 46.8%; its latest, Schedule 13D/A filed 2025-12-19, reports 12.6%. That earliest filing is itself an amendment, which updates an earlier report.
Is this an audit or a full list?
Neither. The ownership list on this page covers only Schedule 13D and 13G filings, which holders make once they own 5% or more of a class of shares (an amendment can report a stake that has since fallen below 5%); 4 such filings are shown here. It is not an audit and not a full cap table: holders who never reached 5% are not listed, and a stake can change after its latest filing.
Also on the record for Direct Digital Holdings, Inc.
| Date | Record | Figure | Our page | Source |
|---|---|---|---|---|
| June 4, 2026 | Leadership change: Ohad Harlev appointed | — | Leadership changes | Source |
| May 20, 2026 | Form D, private offering | — | Form D page | Source |
| August 20, 2025 | Form D, private offering | $25M sold | Form D page | Source |
| July 9, 2024 | Court case: Serrano v. Direct Digital Holdings, Inc. DO NOT DOCKET IN THIS CASE. Case is consolidated under 4:24-cv-1940., District Court, S.D. Texas | — | Court records | Source |
| May 23, 2024 | Court case: Monsky v. Direct Digital Holdings, Inc., District Court, S.D. Texas | — | Court records | Source |
| December 13, 2023 | Court case: Direct Digital Holdings, Inc. v. White Diamond Research LLC, District Court, S.D. Texas | — | Court records | Source |
Direct Digital Holdings, Inc.: every filing and event
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Where this comes from
Anyone who comes to own more than 5% of a class of a listed company's voting shares has to tell the SEC. A holder who may seek to change or influence the company files Schedule 13D, and has to say in Item 4, "Purpose of Transaction", what it intends to do. A holder with no such intent, such as many index and passive funds, may file the shorter Schedule 13G. Both are amended when the stake changes, including when it falls below 5%.
Every row here is one of those filings, linked to the filing itself. Percentages and share counts are exactly as the holder filed them, for the holder the filing names; an amendment showing a lower figure is shown as filed. Item 4 text is quoted word for word. Where a 13D's Item 4 contains a sentence stating a definite intent to influence the company, that sentence is marked and quoted; the page does not describe the holder or its motives beyond the words it filed. Nothing here is investment advice.