Cookie Policy
Every cookie and browser storage entry MentionFox uses, and when
Last updated 2026-09-30
Your choices
The cookie banner has two choices: Accept All and Essential Only. Closing it with the X is the same as Essential Only. It appears at the bottom of every page on mentionfox.com until you choose (not for a browser sending Global Privacy Control or Do Not Track, and not inside another site's frame), and your choice then applies to every page on mentionfox.com. Until you press Accept All, nothing optional runs on any page.
- Before a choice, or with Essential Only: the Google tag runs in consent-denied mode (no advertising cookies, cookieless signals only), Microsoft Clarity does not load, and an ad click id is not kept. With Essential Only, our own page-view records also become a cookieless count (no visitor or session id) and no click records are sent.
- With Accept All: Google may set advertising cookies, Microsoft Clarity loads, and an ad click id is kept with our own records.
- Global Privacy Control or Do Not Track: the Google tag, Microsoft Clarity and Umami do not load at all, whatever you choose on the banner; our own page views are only a cookieless count and no click records are sent.
To change your choice, clear this site's data in your browser (or remove the mentionfox_cookie_consent entry); the banner appears again on the next page you open.
Cookies and storage we use
| Cookie / Storage | Purpose | Type |
|---|---|---|
sb-*-auth-token | Your sign-in session. Kept until you sign out or it expires. | Essential (localStorage) |
sb-*-auth-token-code-verifier | Used only during a sign-in with Google. | Essential (localStorage) |
mentionfox_cookie_consent | Your choice on the cookie banner. Kept until you clear it. | Essential (localStorage) |
mf_vid, mf_session, mf_evt_session | A random visitor id and session ids for our own page-view and click records. Not a fingerprint; clearing site data makes a new one. Not created, and removed if present, when your browser sends Global Privacy Control or Do Not Track or you chose Essential Only. | First-party (localStorage) |
mf_first_touch, mf_last_touch | The first and latest outside page or campaign that sent you, and the first page you landed on, so an account can record which channel brought it. | First-party (localStorage) |
mf_acq | Where you came from as a channel (paid, organic, direct or other), the campaign tags of the link you arrived on and the page you landed on, for 90 days. It holds a Google ad click id only if you pressed Accept All. | First-party (localStorage) |
mf_ads_click, mf_ads_fired | The time you arrived from a Google ad (not its id) and which consent-denied conversion signals were already sent, so they are not sent twice. | First-party (localStorage) |
mf_invite_ref, mf_last_cta | An invite link you followed (30 days), and the last button you pressed on a public page before signing up. | First-party (localStorage) |
mf_clarity_optout | Set only if you open a page with ?clarity_optout=1; turns Microsoft Clarity off in this browser. | First-party (localStorage) |
_gcl_au and Google's own advertising cookies | Google Ads measurement: whether a visit that started from one of our Google ads led to a sign-up or paid order. Durations are set by Google. | Optional (only after Accept All) |
_clck, _clsk and Microsoft's own cookies | Microsoft Clarity page analytics. Durations are set by Microsoft. | Optional (only after Accept All) |
The first-party entries are stored in your browser's localStorage, not sent as cookies, and only mentionfox.com can read them. None of them holds your name or email address.
Google Ads measurement
We advertise on Google, so our pages load the Google tag to measure whether our ads lead to sign-ups and paid orders. It runs in Google Consent Mode:
- Before you choose, or with Essential Only: every Google consent signal is "denied". No advertising cookies are set, and Google receives only cookieless signals (such as that a page was viewed, that a checkout was started, or that an order was paid, with its amount and our order number).
- With Accept All: Google may set its advertising cookies to measure our ads.
- Global Privacy Control or Do Not Track: the Google tag is not loaded at all.
- No personal data: we never send Google your name, email address or account details. Page addresses are sent with only ad-click and campaign parameters kept (gclid, gbraid, wbraid and utm tags).
Analytics
- Microsoft Clarity shows us how people use our pages. It loads only after you press Accept All, never inside another site's frame, and never for a browser sending Global Privacy Control or Do Not Track. It sets its own cookies (such as
_clckand_clsk), and Microsoft sets its own cookies too. You can also turn it off for your browser by opening any page with?clarity_optout=1at the end of the address (?clarity_optout=0turns it back on). - Umami (Umami Software, cloud.umami.is) counts visits on about a hundred of our pages and in the app. It sets no cookies and stores nothing in your browser. It receives the page address and title, the referring page, your screen size and browser language and, like any web server, your IP address and browser type. It does not load at all if your browser sends Global Privacy Control or Do Not Track.
- Our own records. Page views and button clicks are also recorded in our own database, without cookies; the Privacy Policy lists exactly what they hold. With Global Privacy Control, Do Not Track or Essential Only, a page view is only a count per page, day and channel, with no id, no IP address and no browser details, and no click is recorded.
What we do not use
- No Google Analytics. The Google tag above is used for Google Ads measurement only.
- No Facebook or other social media pixels.
- No ads on our site. We do not show ads on mentionfox.com.
- No fingerprinting. Our visitor id is a random value kept in your browser, not derived from your device.
Other services
When you pay, you do so on Stripe's checkout page, where Stripe sets its own cookies for fraud prevention and payment processing. See Stripe's cookie policy. The help chat ("Foxy") on our pages is GetFoxChat, our sister product; it keeps its own entries in your browser as GetFoxChat's privacy page describes.
How to control cookies and storage
You can clear MentionFox's cookies and localStorage at any time in your browser's settings. Clearing the sign-in entry signs you out. Turning on Global Privacy Control or Do Not Track in your browser stops the Google tag, Microsoft Clarity and Umami from loading.