Target Brands, Inc. trademark application for WHERE PLAY STARTS AND DISCOVERY NEVER ENDS.

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Target Brands, Inc., a corporation organized in Minnesota, applied to register the trademark WHERE PLAY STARTS AND DISCOVERY NEVER ENDS. with the United States Patent and Trademark Office on 2026-10-23, serial number 50178985. The application covers 12 classes of goods and services, Class 3 (Cosmetics and cleaning products); Class 7 (Machinery); Class 9 (Software and electronics); Class 14 (Jewelry and watches); Class 15 (Musical instruments); Class 16 (Paper goods and printed matter); Class 18 (Bags and leather goods); Class 20 (Furniture); Class 21 (Housewares); Class 26 (Lace and sewing notions); Class 28 (Toys, games and sporting goods); Class 35 (Advertising and business services), and is based on an intent to use the mark in commerce (the goods or services are not yet sold under it). The latest step on the record is "Application filing receipt mailed" on 2026-10-23.

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5. The Money: Funding, Valuation, Runway

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8. Sources

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What will WHERE PLAY STARTS AND DISCOVERY NEVER ENDS. be used for?

Class 3 (Cosmetics and cleaning products)

Beauty kits for children comprised of nail polish, lip balm and cosmetics; cosmetics for children; colour cosmetics for children; lipstick; lip balms; eye shadow; face powder; blush; blush pencils; nail polish; eyeliners; eyeliner pencils; make-up kits comprised primarily of cosmetics, make-up palettes, applicators for applying make-up and also including personal compact mirrors and make-up brushes

Class 7 (Machinery)

Bubble making machines

Class 9 (Software and electronics)

Decorative magnets in the shape of letters and numbers; decorative magnets in the shape of animals and food items; sunglasses; abacuses; PC tablets; children's portable handheld digital electronic device adapted for use as an interactive electronic book reader, camera, and combination video player and recorder; tablet computers; children's tablet computers; electronic writing tablets; downloadable game software for children; downloadable children's educational computer applications; downloadable children's educational software; carrying cases specially adapted for handheld electronic reading devices in the nature of handheld computers and media players and accessories therefor in the nature of computer hardware; computer game cartridges

Class 14 (Jewelry and watches)

Jewelry making kits; beads for making jewelry

Class 15 (Musical instruments)

Drums; bongo drums

Class 16 (Paper goods and printed matter)

Writing or drawing books; cloth children's books; crossword puzzles; arts and crafts clay kits; children's arts and crafts paper kits; arts and crafts bead kits; easels; pottery kits comprised of clay, clay sculpting tools, instruction and information cards, namely, arts and crafts clay kits for making pottery; printed educational publications, namely, educational learning cards, flash cards, activity cards, workbooks, activity books, puzzle books and printed puzzles in the field of a variety of educational disciplines in pre-school through eighth grade; Jump ropes; basketball hoops; plastic toy hoops; sand toys, namely, buckets, shovels, rakes, watering cans, and sifters; bubble-making wands; bubble-making wand and solution sets; toy bubble-making solution

Class 18 (Bags and leather goods)

Tote bags; handbags; backpacks

Class 20 (Furniture)

Toy boxes and chests; cosmetic mirrors, namely, personal compact mirrors; toilet mirrors being hand-held mirrors; art tables being furniture

Class 21 (Housewares)

Eyeshadow brushes; cosmetic brushes; eyebrow brushes; lip brushes; nail brushes; hairbrushes; make-up brushes; applicator wands for applying make-up

Class 26 (Lace and sewing notions)

Beads for handicraft work; beads, other than for making jewelry; knitting kits comprised primarily of knitting needles and also including yarn, printed knitting patterns; bead kit, namely, fuse bead kit consisting primarily of beads for handicraft work and also including plastic peg boards

Class 28 (Toys, games and sporting goods)

smart plush toys; magnetic dolls; hand puppets; action figure toys and accessories therefor; play sets for action figures; toy umbrellas; cube-type puzzles; board games; chess sets; chess games; chess pieces; checkers; checkers sets; checkers games; checkers pieces; marbles games; manipulative games; parlor games; travel games, namely, travel board games and card games; building games; tossing disc toys; flying discs; yard games, namely, bocce ball, badminton sets, cornhole game board; cornhole bags; cornhole game sets; croquet sets, discs for playing disc golf and lawn darts, equipment sold as a unit for playing ladder ball, lawn bowling, and washer toss games; equipment sold as a unit for playing ring toss games; paddle ball games; dart games; darts; balls for games; balls for sports; dice games; stress relief exercise balls; elastic, rubber foam and foam sensory balls and sensory bands, namely, stress relief exercise balls and exercise bands; dice; cups for dice; interchangeable magnetic toy vehicles; toy helicopters; toy airplanes; toy steering wheels; play mats for use with toy vehicles; children's activity tables containing manipulative toys which convert to easels; push toys; toy clocks and watches; squeeze toys; children's multiple activity toys sold as a unit with printed books; toy magic sets for magic tricks; miniature toy sports games; toy microphone; toy chimes; violins; electronic novelty musical toys, namely, toy piano mat; water squirting toys; toy cell phones; toy remotes; toy dough; toy microscopes; toy binoculars; toy magnifying glasses; toy flashlights; play houses and toy accessories therefor; educational toy science kits for children, namely, children's educational toys for developing science skills; children's activity kits sold as a unit for making toy modeling dough in the nature of free-flowing play gel; toy tea sets; toy wallets; toy imitation cosmetics; phone, perfume, brush; toy, namely, battery-powered computer game with LCD screen which features animation and sound effects; electronic learning toys; electronic action toys; remote-controlled toy vehicles; toy electronic pets in the nature of smart robot toys; electronic action toys in the nature of toy animals; play equipment in the nature of toy ball pits and balls for toy ball pits; ride-on toy boxes and chests in the nature of ride-on toys

Class 35 (Advertising and business services)

Retail department store services; online retail department store services; Wholesale store services featuring a wide variety of consumer goods; online wholesale store services featuring a wide variety of consumer goods

Where does the application stand?

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Where this comes from

A company that wants to protect a new brand name in the United States files a trademark application with the United States Patent and Trademark Office. The application names the mark, the company applying, the classes of goods and services it will be used for, in the company's own words, and whether the brand is already on sale or is still to launch. Each application gets a serial number and a public record that follows it through examination.

Every fact on this page is taken from that record and linked to it. MentionFox lists applications by companies only, corporations and limited liability companies; applications filed by individuals are not listed. A filing shows a company's plans for a name; it does not show sales, and an application can still be refused or abandoned.

Source: USPTO record for WHERE PLAY STARTS AND DISCOVERY NEVER ENDS., serial number 50178985.

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