William Blair & Company, L.L.C., a limited liability company organized in Delaware, applied to register the trademark WB with the United States Patent and Trademark Office on 2026-08-20, serial number 50062982. The application covers 7 classes of goods and services, Class 9 (Software and electronics); Class 16 (Paper goods and printed matter); Class 35 (Advertising and business services); Class 36 (Financial and real estate services); Class 38 (Telecommunications); Class 41 (Education and entertainment); Class 42 (Software as a service and technology services), and is based on an intent to use the mark in commerce (the goods or services are not yet sold under it). The latest step on the record is "Application filing receipt mailed" on 2026-08-20.
| Mark | WB |
|---|---|
| Applicant | William Blair & Company, L.L.C., a limited liability company organized in Delaware |
| Applicant's location | Chicago, Delaware |
| Serial number | 50062982 |
| Filed | 2026-08-20 |
| Filing basis | An intent to use the mark in commerce (the goods or services are not yet sold under it) |
| Classes | Class 9 (Software and electronics); Class 16 (Paper goods and printed matter); Class 35 (Advertising and business services); Class 36 (Financial and real estate services); Class 38 (Telecommunications); Class 41 (Education and entertainment); Class 42 (Software as a service and technology services) |
| Latest step on the record | Application filing receipt mailed, 2026-08-20 |
| Mark description | The mark consists of the letters "WB" with a corner design formed by a horizontal line above and a vertical line to the right of the letter "B". |
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What the Full Report on William Blair & Company, L.L.C. covers
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Which Company This Is
What They Do, And How The Money Works
Who Runs It, And How To Reach Them
The Money: Funding, Valuation, Runway
Who Pays Them, And Who They Are Up Against
Warning Bells
Sources
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What WB will be used for
Class 9 (Software and electronics)
Downloadable mobile applications for investment advisory services, investment portfolio research and analysis, investment portfolio accounting, reviewing account information and documents, investment performance tracking, and investment portfolio management.
Class 16 (Paper goods and printed matter)
Printed publications, namely, newsletters, pamphlets, magazines, and booklets published periodically related to matters of securities, economics, financial markets, investment research, financial analysis, investment strategies, wealth management, and brokerage services; printed financial publications, namely, newsletters, pamphlets, magazines, and reports featuring economic commentary, market insights, industry research, and financial advisory content.
Class 35 (Advertising and business services)
Business consulting and advisory services relating to corporate strategy, business development, mergers and acquisitions, and organizational growth; business research and market analysis services; preparing business reports and industry analyses; providing business information relating to companies, markets, and economic trends; business management consulting in the fields of financial strategy, corporate finance, and investment readiness; business advisory services for corporate transactions, namely, business due diligence, business valuations, and strategic planning; providing an online portal featuring business and market research information for institutional investors and corporate clients.
Class 36 (Financial and real estate services)
Financial services, namely, asset management services, institutional and retail brokerage services, investment banking services, private capital services, financial and securities brokerage services, financial planning and consultation, financial research services, investment consulting, investment counseling, wealth management services, private equity and venture capital investment and management services, and financial advisory services; providing a website for investors to access financial information, namely financial news, market data, historical price quotations, market quotes, financial research, and password protected investment account information.
Class 38 (Telecommunications)
Telecommunications services, namely, providing online chat rooms, electronic bulletin boards, forums, and platforms for the transmission of messages, information, data, reports, research, newsletters, publications, and multimedia content in the fields of financial affairs, investment banking, asset management, wealth management, and financial markets.
Class 41 (Education and entertainment)
Educational and training services, namely, conducting seminars, workshops, conferences, webinars, and educational programs in the field of financial affairs; providing online non-downloadable publications, reports, newsletters, presentations, and educational materials in the fields of finance, investments, wealth management, and economic research.
Class 42 (Software as a service and technology services)
Providing temporary use of online non-downloadable software for customer relationship management (CRM), investor relationship management, and client reporting; providing temporary use of online non-downloadable software for client reporting and client communications via a secure web portal; providing temporary use of online non-downloadable software for investment advisory services, investment portfolio research and analysis, investment portfolio accounting, investment performance tracking, and investment portfolio management
Where the application stands
| Date | Step on the record |
|---|---|
| 2026-08-20 | New application entered |
| 2026-08-20 | Application filing receipt mailed |
Other new marks from William Blair & Company, L.L.C.
| Filed | Mark | Classes |
|---|---|---|
| 2026-08-20 | ELEVATE YOUR EDGE | 9, 16, 35, 36, 38, 41, 42 |
| 2026-08-20 | WILLIAM BLAIR | 9, 16, 35, 36, 38, 41, 42 |
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Order Full Report on William Blair & Company, L.L.C.Where this comes from
A company that wants to protect a new brand name in the United States files a trademark application with the United States Patent and Trademark Office. The application names the mark, the company applying, the classes of goods and services it will be used for, in the company's own words, and whether the brand is already on sale or is still to launch. Each application gets a serial number and a public record that follows it through examination.
Every fact on this page is taken from that record and linked to it. MentionFox lists applications by companies only, corporations and limited liability companies; applications filed by individuals are not listed. A filing shows a company's plans for a name; it does not show sales, and an application can still be refused or abandoned.