Waymo LLC has applied to register the trademark W with the US Patent and Trademark Office for business consultancy, business advice and business training (Class 35: advertising and business services), and for goods or services in 4 other classes. The filing basis is an intent to use the mark in commerce (USPTO record, serial 50048991, August 13, 2026).
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Waymo LLC, a limited liability company organized in Delaware, applied to register the trademark W with the United States Patent and Trademark Office on 2026-08-13, serial number 50048991. The application covers 5 classes of goods and services, Class 9 (Software and electronics); Class 12 (Vehicles); Class 35 (Advertising and business services); Class 39 (Transport and travel services); Class 42 (Software as a service and technology services), and is based on an intent to use the mark in commerce (the goods or services are not yet sold under it). The latest step on the record is "Notification of non-final action e-mailed" on 2026-09-24.
| Mark | W |
|---|---|
| Applicant | Waymo LLC, a limited liability company organized in Delaware |
| Applicant's location | Mountain View, Delaware |
| Serial number | 50048991 |
| Filed | 2026-08-13 |
| Filing basis | An intent to use the mark in commerce (the goods or services are not yet sold under it) |
| Classes | Class 9 (Software and electronics); Class 12 (Vehicles); Class 35 (Advertising and business services); Class 39 (Transport and travel services); Class 42 (Software as a service and technology services) |
| Latest step on the record | Notification of non-final action e-mailed, 2026-09-24 |
| Mark description | The mark consists of a stylized form of the letter "W", with strokes of alternating green and blue forming the letter from left to right, topped by a green circle on the far right. |
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The Money: Funding, Valuation, Runway
Who Pays Them, And Who They Are Up Against
Warning Bells
Sources
1 cited source found
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What will W be used for?
Class 9 (Software and electronics)
Computer software; downloadable software; recorded software; computer hardware; computers; sensors; software for sensor operation; downloadable software for arranging, engaging, scheduling, managing, obtaining, booking, and coordinating travel, transportation, transportation services, ride-hailing, deliveries, and delivery services; downloadable software for the scheduling and dispatch of motorized vehicles; downloadable software for monitoring, managing, and tracking delivery of goods; downloadable software for requesting and ordering delivery services; downloadable software for planning, scheduling, controlling, monitoring, and providing information on transportation of assets and goods; downloadable software for tracking and providing information concerning pick-up and delivery of assets and goods in transit; downloadable software for accessing and providing online grocery and retail store services; downloadable software for providing and managing delivery of consumer goods, food, and groceries; downloadable real-time map software for tracking vehicles, trips, and deliveries; downloadable software for displaying transit routes; downloadable software for providing information on transportation and delivery services; downloadable software featuring information about food, grocery, and consumer products; downloadable software for users to administer, access, monitor, and manage loyalty programs and rewards; downloadable software for earning, tracking, and redeeming loyalty rewards, points, and discounts; downloadable software for issuing, setting up, distributing, and redeeming promotions, coupons, discounts, deals, vouchers, rebates, rewards, incentives, and special offers to customers; computer hardware and recorded software for the autonomous driving of motor vehicles; downloadable software in the nature of vehicle operating system software; downloadable software for autonomous vehicle operation, navigation, steering, calibration, and management; downloadable software for vehicle fleet management, namely, tracking fleet vehicles for commercial purposes; downloadable computer software for use as an application programming interface (API); recorded software and computer hardware for vehicle fleet launching, coordination, calibrating, direction, scheduling, booking, dispatching, and management; computer hardware and recorded software for use with vehicle cameras; recorded software for artificial intelligence (AI), machine learning, and deep learning; recor
Class 12 (Vehicles)
Vehicles; self-driving transport vehicles; trucks; freight vehicles, namely, trucks and vans; shared transit vehicles; freight vehicles in the nature of land vehicles; autonomous land vehicles and structural parts thereof
Class 35 (Advertising and business services)
Business consultancy; business advice; business training; business management; business planning; business administration; business support services; advertising services; transportation services, namely, operations management relating to vehicles; transportation services, namely, tracking, locating, and monitoring of vehicles for commercial purposes; transport in the nature of transportation logistics services, namely, arranging the transportation of goods for others; freight logistics management; monitoring, managing, and tracking of transportation of persons and delivery of goods and packages in transit, for business purposes; providing a website featuring information for business management of transportation logistics services, namely, providing information about planning, coordinating, and tracking the transportation of goods, freight, people, and conveyances; providing a website featuring information for transportation logistics management services, namely, about planning, coordinating, and tracking the transportation of people, and planning and scheduling shipments for users of transportation services; business data analysis; fleet management services in the nature of tracking, locating, and monitoring of fleet vehicles for commercial purposes; promoting the goods and services of others; arranging and providing discount programs that enable customers to obtain discounts on goods and services; administration of a customer loyalty program which provides discounted ride-hail rides; providing a website featuring information about discount and rewards programs; arranging and conducting incentive rewards programs to incentivize engagement with a ride-hailing platform; charitable services, namely, organizing and conducting volunteer programs and community service projects
Class 39 (Transport and travel services)
Transportation services; car rental services; truck rental services; rental of autonomous vehicles; truck transport; car transport; travel by land vehicles; transport of persons; transport of goods; delivery of goods; delivery by road; transportation and delivery services by autonomous vehicles; freight and cargo services; freight transportation; supply chain logistics and reverse logistics services, namely, storage, transportation, and delivery of goods for others; providing autonomous vehicle booking services; travel arrangement, namely, arranging time-based ride-hailing; transportation services, namely, coordinating the pickup and dropoff of passengers at designated or directed locations; transportation management services for others, namely, planning, coordinating, and tracking the transportation of people and conveyances; providing transportation information; providing a website featuring information regarding autonomous car transportation and delivery services and scheduling transportation services; providing a website featuring information in the field of transportation; providing a website featuring information regarding transportation services and bookings for transportation services; providing a website featuring information regarding delivery services and bookings for delivery services; providing a website featuring information about transportation management services in the nature of transportation of goods, namely, about planning, coordinating, and tracking the transportation of conveyances; charitable services, namely, transportation and delivery services by road
Class 42 (Software as a service and technology services)
Software as a service (SaaS) services; platform as a service (PaaS) services; online non-downloadable software; technical support services; software as a service (SaaS) services featuring software for sensor operation; platform as a service (PaaS) services featuring software for sensor operation; online non-downloadable software for sensor operation; online nondownloadable software for arranging, engaging, scheduling, managing, obtaining, booking, and coordinating travel, transportation, transportation services, ride-hailing, deliveries, and delivery services; online nondownloadable software for tracking, locating, and monitoring vehicles; online nondownloadable software for coordinating the transport and delivery of goods; online nondownloadable software for arranging, procuring, scheduling, engaging, coordinating, managing, and booking transportation and deliveries; online nondownloadable software for providing and managing delivery services; online nondownloadable software for providing and managing delivery of consumer goods, food, and groceries; online nondownloadable software for accessing and viewing transit information, schedules, routes, and prices; providing temporary use of online nondownloadable real-time map software for tracking vehicles and deliveries; providing a website featuring online non-downloadable software that enables users to request transportation; providing temporary use of online non-downloadable computer software for identifying trip delays and vehicle location; providing temporary use of online non-downloadable software for accessing transportation services, bookings for transportation services and dispatching motorized vehicles; online nondownloadable software for issuing, setting up, distributing, redeeming, and accessing promotions, coupons, discounts, deals, vouchers, rebates, rewards, incentives, and special offers; online nondownloadable software for vehicle fleet management; software as a service (SaaS) services featuring online non-downloadable computer software for use as an application programming interface (API); online nondownloadable software for vehicle coordination, navigation, calibrating, direction, and management for use with vehicle on-board computers; software as a service (SaaS) services featuring software for vehicle coordination, navigation, calibrating, direction, and management for use with vehicle on-board computers; online nondownloadable software for analyzing transportation and deliveries; electron
Where does the application stand?
| Date | Step on the record |
|---|---|
| 2026-08-13 | New application entered |
| 2026-08-13 | Application filing receipt mailed |
| 2026-09-16 | New application office supplied data entered |
| 2026-09-16 | Notice of design search code e-mailed |
| 2026-09-17 | Assigned to examiner |
| 2026-09-24 | Non-final action written |
| 2026-09-24 | Non-final action e-mailed |
| 2026-09-24 | Notification of non-final action e-mailed |
Other new marks from Waymo LLC
| Filed | Mark | Classes |
|---|---|---|
| 2026-10-01 | WAYMAKERS | 35 |
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A company that wants to protect a new brand name in the United States files a trademark application with the United States Patent and Trademark Office. The application names the mark, the company applying, the classes of goods and services it will be used for, in the company's own words, and whether the brand is already on sale or is still to launch. Each application gets a serial number and a public record that follows it through examination.
Every fact on this page is taken from that record and linked to it. MentionFox lists applications by companies only, corporations and limited liability companies; applications filed by individuals are not listed. A filing shows a company's plans for a name; it does not show sales, and an application can still be refused or abandoned.