Uniworld River Cruises, LLC, a limited liability company organized in Delaware, applied to register the trademark UNIWORLD JOURNEYS SINCE 1976 with the United States Patent and Trademark Office on 2026-09-16, serial number 50111700. The application covers 5 classes of goods and services, Class 9 (Software and electronics); Class 16 (Paper goods and printed matter); Class 39 (Transport and travel services); Class 41 (Education and entertainment); Class 43 (Restaurants and lodging), and is based on a registration or application outside the United States. The latest step on the record is "Application filing receipt mailed" on 2026-09-16.
| Mark | UNIWORLD JOURNEYS SINCE 1976 |
|---|---|
| Applicant | Uniworld River Cruises, LLC, a limited liability company organized in Delaware |
| Applicant's location | Calabasas, Delaware |
| Serial number | 50111700 |
| Filed | 2026-09-16 |
| Filing basis | A registration or application outside the united states |
| Classes | Class 9 (Software and electronics); Class 16 (Paper goods and printed matter); Class 39 (Transport and travel services); Class 41 (Education and entertainment); Class 43 (Restaurants and lodging) |
| Latest step on the record | Application filing receipt mailed, 2026-09-16 |
| Mark description | The mark consists of a double-lined oval containing the stylized wording "UNIWORLD" arched along the top, "JOURNEYS" arched along the bottom, and "SINCE 1976" horizontally in the center, all in light gold with a distressed texture. |
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What UNIWORLD JOURNEYS SINCE 1976 will be used for
Class 9 (Software and electronics)
Publications in electronic form; downloadable electronic publications; electronic brochures (downloadable); electronic maps (downloadable); electronic guides (downloadable); electronic information books (downloadable); electronic itineraries (downloadable); electronic books (downloadable); electronic magazines (downloadable); electronic instructional booklets and guides (downloadable)
Class 16 (Paper goods and printed matter)
Printed matter; printed publications; brochures; maps; guides; publications; information books; printed itineraries; tickets; books; stationery; magazines; instructional booklets and guides; luggage labels; calendars; diaries; promotional material; posters
Class 39 (Transport and travel services)
Travel agency and tourist agency services; escorting of travellers; transport of travellers and their luggage; arranging and conducting of tours, excursions and cruises; seat reservation and travel booking services; provision of information on transport and timetables, on holiday resorts and on holidays and holiday itineraries; hire of vehicles for land, air and/or water travel and/or use; organisation of sightseeing trips; transport and storage of goods; freight forwarding; travel reservation; booking agency; boat cruises; cruise arrangement; cruise ship services; arranging and booking pre-cruise and post-cruise air and ground transportation for its cruise ship passengers; arranging and booking excursions and travel tours for its cruise ship passengers; arranging, organising, providing and booking of travel and holidays, including package holidays; travel consultancy; provision and organisation of tours, excursions, holidays, package holidays, cruises, rail holidays, rail travel and sightseeing trips; booking agency services relating to travel, cruises, transport, holidays, rail holidays, rail travel, rail transport, sightseeing trips and tours; arranging and booking of tours, excursions, sightseeing trips, rail travel and cruises as part of package holidays; arranging and booking of travel for package holidays; transport of travellers and their luggage by road, rail, sea and air; providing, arranging and booking of transport; rental and booking of motor vehicles, aircraft and ships; provision of transport by motor vehicles, aircraft and ships; arranging and booking of transport by motor vehicles, aircraft and ships; river cruises; river cruise services; arranging and conducting of sightseeing trips; provision of information and/or advice relating to any or all of the above services
Class 41 (Education and entertainment)
Providing online electronic publications; providing online electronic brochures; providing online electronic maps; providing online electronic guides; providing online electronic information books; providing online electronic itineraries; providing online electronic books; providing online electronic magazines; providing online electronic instructional booklets and guides; entertainment services; cruise ship entertainment services; provision of information and/or advice relating to any or all of the above services
Class 43 (Restaurants and lodging)
Hotel services; providing hotel and holiday accommodation; arranging holiday accommodation and food; hotel reservation services; agency services for booking and/or reserving hotel accommodation; holiday services; rental of temporary accommodation; arranging accommodation for persons travelling and/or holidaying; arranging and booking pre-cruise and post-cruise ground accommodations for its cruise ship passengers; provision of food and beverages; bar services; restaurant services; restaurant reservation services; providing food and drink in restaurants and bars; catering; coffee bar services; café services; catering services for the provision of food and drink; coffee shop services; preparation of food and drink; arranging, organising, booking and providing temporary accommodation and holiday accommodation; arranging, organising, booking and providing temporary accommodation and holiday accommodation on trains; booking services for holiday accommodation; arranging, organising, booking and providing temporary accommodations and holiday accommodation on board cruise ships; restaurant and bar services on board cruise ships and trains; provision of information and/or advice relating to any or all of the above services
Where the application stands
| Date | Step on the record |
|---|---|
| 2026-09-16 | New application entered |
| 2026-09-16 | Application filing receipt mailed |
Other new marks from Uniworld River Cruises, LLC
| Filed | Mark | Classes |
|---|---|---|
| 2026-09-16 | THE UNFORGETTABLE IN MOTION | 9, 16, 39, 41, 43 |
| 2026-09-14 | UNIWORLD | 9, 16, 39, 41, 43 |
| 2026-09-08 | UNIWORLD JOURNEYS | 9, 16, 39, 41, 43 |
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A company that wants to protect a new brand name in the United States files a trademark application with the United States Patent and Trademark Office. The application names the mark, the company applying, the classes of goods and services it will be used for, in the company's own words, and whether the brand is already on sale or is still to launch. Each application gets a serial number and a public record that follows it through examination.
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Source: USPTO record for UNIWORLD JOURNEYS SINCE 1976, serial number 50111700.