Epic Games, Inc. has applied to register the trademark U UNREAL with the US Patent and Trademark Office for downloadable game software, downloadable video game software and downloadable computer game software (Class 9: software and electronics), and for goods or services in 5 other classes. The filing basis is an intent to use the mark in commerce (USPTO record, serial 50137775, September 30, 2026).
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Epic Games, Inc., a corporation organized in Maryland, applied to register the trademark U UNREAL with the United States Patent and Trademark Office on 2026-09-30, serial number 50137775. The application covers 6 classes of goods and services, Class 9 (Software and electronics); Class 35 (Advertising and business services); Class 38 (Telecommunications); Class 41 (Education and entertainment); Class 42 (Software as a service and technology services); Class 45 (Legal and personal services), and is based on an intent to use the mark in commerce (the goods or services are not yet sold under it). The latest step on the record is "Teas change of correspondence received" on 2026-11-02.
| Mark | U UNREAL |
|---|---|
| Applicant | Epic Games, Inc., a corporation organized in Maryland |
| Applicant's location | Cary, Maryland |
| Serial number | 50137775 |
| Filed | 2026-09-30 |
| Filing basis | An intent to use the mark in commerce (the goods or services are not yet sold under it) |
| Classes | Class 9 (Software and electronics); Class 35 (Advertising and business services); Class 38 (Telecommunications); Class 41 (Education and entertainment); Class 42 (Software as a service and technology services); Class 45 (Legal and personal services) |
| Latest step on the record | Teas change of correspondence received, 2026-11-02 |
| Mark description | The mark consists of a stylized "U" above the stylized term "UNREAL". |
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What will U UNREAL be used for?
Class 9 (Software and electronics)
Downloadable game software; Downloadable video game software; Downloadable computer game software; Downloadable interactive game software; Downloadable virtual reality game software; Downloadable augmented reality software for playing computer games; Downloadable computer game software for personal computers and home video game consoles; Downloadable computer game software for use on mobile and cellular phones; Downloadable computer software, namely, game engine software for video game development and operation; Downloadable computer software applications for designing, developing and publishing games; Downloadable computer software development tools; Downloadable software development tools for game design; Downloadable software development tools for designing and developing computer game software and video game software; Downloadable software development tools for designing and developing interactive experiences; Downloadable software for creating avatars, building virtual objects, and interacting with users and objects in virtual worlds; Downloadable computer game software featuring virtual goods, namely, in-game props, devices, tools weapons, cosmetics, and items for use in online virtual worlds; Downloadable computer software platforms for designing, developing, and publishing video games; Downloadable computer software platforms for designing, developing, and publishing interactive experiences; Downloadable computer software platforms for game development and operation; Downloadable computer software platforms for designing, developing and hosting playable maps, playable content and interactive experiences; Downloadable software for use in the creation of computer programs and software, virtual spaces, virtual worlds, online universes, 2D and 3D sites, 2D and 3D content, and immersive interactive experiences; Downloadable chatbot software for replying to questions from creators related to software development; Downloadable chatbot software for replying to questions from players related to in-game content; Downloadable computer software platforms for creating digital animation and special effects of images
Class 35 (Advertising and business services)
On-line retail store services featuring game software, video games, computer games, and game programs; On-line retail store services featuring virtual goods, namely, computer programs featuring avatars, characters, environments, structures, props, furniture, vehicles, weapons, tools, devices, cosmetics, toys, emotes, gestures, and in-game items for use in online virtual worlds; On-line retail store services featuring software for use in the creation of computer programs and software, virtual spaces, virtual worlds, online universes, 2D and 3D sites, 2D and 3D content, and immersive and realistic interactive experiences; On-line retail store services featuring software for use in the creation of fully immersive and interactive animations, simulations, and visualizations
Class 38 (Telecommunications)
Streaming of audiovisual material on the Internet; Streaming of e-sports material on the Internet; Audio and video broadcasting services over the Internet in the field of video games; Audio and video broadcasting services over the Internet in the field of e-sports; Webcasting services; Providing an on-line forum for transmission of messages among computer users in the fields of games, video games, and e-sports; Streaming of audio, visual and audiovisual material via a global computer network; Streaming of audio, visual and multimedia content material on the Internet
Class 41 (Education and entertainment)
Entertainment services, namely, providing webcasts in the field of video games; Providing online computer games; Providing online computer games featuring virtual worlds in which users can interact for entertainment purposes; Entertainment services, namely, providing on-line computer games; Entertainment services, namely, providing online video games; Virtual reality game services provided on-line from a computer network; Providing online augmented reality games; Providing online computer games featuring virtual environments in which users can interact for entertainment purposes; Providing online computer games featuring virtual worlds in which users can buy, play, create, and discuss games and playable content for entertainment purposes; Entertainment in the nature of e-sports competitions; Organization of e-sports competitions; Arranging and conducting e-sports competitions; Multimedia entertainment software publishing services; Multimedia publishing of video game software; Multimedia publishing of computer game software; Multimedia publishing relating to video game software; Entertainment services, namely, providing webcasts in the field of e-sports
Class 42 (Software as a service and technology services)
Providing online non-downloadable game software; Providing online non-downloadable game programs; Providing temporary use of non-downloadable game software; Providing temporary use of online non-downloadable computer game programs; Providing temporary use of online non-downloadable software for playing games; Providing online non-downloadable software for playing computer games in virtual worlds; Providing temporary use of on-line non-downloadable software development tools for video games; Providing temporary use of on-line non-downloadable software development tools; Providing temporary use of on-line non-downloadable software development tools for the design and development of computer game software and video game software; Platform as a service (PAAS) featuring computer software platforms for use in video game design; Software as a service (SAAS) services featuring software for video game development; Software as a service (SAAS) services featuring software for video game design, development, and operation; Providing online non-downloadable computer software platforms for use in video game design, development, publication and operation; Providing online non-downloadable software for playing computer games in virtual environments
Class 45 (Legal and personal services)
Licensing of software in the framework of software publishing; Licensing of intellectual property rights
Where does the application stand?
| Date | Step on the record |
|---|---|
| 2026-09-30 | New application entered |
| 2026-09-30 | Application filing receipt mailed |
| 2026-11-02 | Teas change of owner address received |
| 2026-11-02 | Applicant/correspondence changes (non-responsive) entered |
| 2026-11-02 | Teas revoke/app/change addr of atty/dom rep received |
| 2026-11-02 | Attorney/dom.rep.revoked and/or appointed |
| 2026-11-02 | Teas change of correspondence received |
Other new marks from Epic Games, Inc.
| Filed | Mark | Classes |
|---|---|---|
| 2026-09-30 | U | 9, 35, 38, 41, 42, 45 |
| 2026-09-30 | U UNREAL | 9, 35, 38, 41, 42, 45 |
| 2026-08-26 | SPRITE GARDEN | 9, 41, 42 |
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Order Full Report on Epic Games, Inc.Where this comes from
A company that wants to protect a new brand name in the United States files a trademark application with the United States Patent and Trademark Office. The application names the mark, the company applying, the classes of goods and services it will be used for, in the company's own words, and whether the brand is already on sale or is still to launch. Each application gets a serial number and a public record that follows it through examination.
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