GumGum, Inc. has applied to register the trademark THE MINDSET PORTAL with the US Patent and Trademark Office for advertising services, advertising and marketing consultancy and digital advertising services (Class 35: advertising and business services), and for goods or services in 1 other class. The filing basis is an intent to use the mark in commerce (USPTO record, serial 50090660, September 4, 2026).
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GumGum, Inc., a corporation organized in Delaware, applied to register the trademark THE MINDSET PORTAL with the United States Patent and Trademark Office on 2026-09-04, serial number 50090660. The application covers 2 classes of goods and services, Class 35 (Advertising and business services); Class 42 (Software as a service and technology services), and is based on an intent to use the mark in commerce (the goods or services are not yet sold under it). The latest step on the record is "Official gazette publication confirmation e-mailed" on 2026-10-27.
| Mark | THE MINDSET PORTAL |
|---|---|
| Applicant | GumGum, Inc., a corporation organized in Delaware |
| Applicant's location | Santa Monica, Delaware |
| Serial number | 50090660 |
| Filed | 2026-09-04 |
| Filing basis | An intent to use the mark in commerce (the goods or services are not yet sold under it) |
| Classes | Class 35 (Advertising and business services); Class 42 (Software as a service and technology services) |
| Latest step on the record | Official gazette publication confirmation e-mailed, 2026-10-27 |
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What will THE MINDSET PORTAL be used for?
Class 35 (Advertising and business services)
Advertising services; Advertising, promotion, and marketing services in the nature of computer software and artificial intelligence for providing contextual analysis of advertisements for others; Advertising, promotion, and marketing services in the nature of computer software and artificial intelligence for providing categorization of advertisements for content publishers, demand-side platforms (DSPs), and advertisers; Advertising and marketing consultancy; Digital advertising services; Brand evaluation services; Monitoring online branding and sponsorship activities via image recognition technology, computer programs, artificial intelligence, and databases for business purposes; Compiling and analyzing statistics, data and other sources of information for business purposes; Preparation of reports for marketing; Market analysis and research services; Business assistance, advisory and consulting services in the field of brand safety and contextual targeting solutions; Market research services; Business data analysis; Preparation of business and commercial reports; Online media monitoring services using computer software to automatically monitor internet websites and online publications for customer-specified topics and to capture relevant content on those topics, and providing documentation and analysis of that online content to others for business purposes
Class 42 (Software as a service and technology services)
Platform as a service (PAAS) featuring computer software platforms for use by advertisers and advertising agencies for developing advertising strategies, managing advertising campaigns, analyzing campaign performance, and creating and targeting custom audience segments; Software as a service (SAAS) services featuring software for using artificial intelligence (AI) for providing advertisers with key insights into online environments; Software as a service (SAAS) services featuring software for providing advertising and business insights, namely, contextual targeting and brand-safe advertising; Software as a service (SAAS) services featuring software for creating advertising and marketing materials; Software as a service (SAAS) services featuring software for using artificial intelligence (AI) for providing users with contextual classification and targeting, brand safety and sustainability, and sentiment evaluation; Software as a service (SAAS) services featuring software for using artificial intelligence (AI) for providing users with content classification, keyword detection, named entity detection, major event classification, object detection, sentiment classification, threat classification, hate logo detection, and scene classification; Software as a service (SAAS) services featuring software for providing image extraction, keyword extraction, and location extraction; Software as a service (SAAS) services featuring software for providing categorization of advertisements; Software as a service (SAAS) services featuring software for using machine learning for identifying contextual ad targeting inventory and brand safety threats; Software as a service (SAAS) services featuring software for providing contextual analysis to others; Software as a service (SAAS) services featuring software for providing verification solutions and content-level analysis, namely, analysis of text, images, audio, and video; Software as a service (SAAS) services featuring software for diagnosing and calculating brand safety threats; Software as a service (SAAS) services featuring software for identifying and scoring content for contextual classification categories, namely, seasonal events, holiday events, and sporting competitions; Software as a service (SAAS) services featuring software for analyzing attitudes, opinions, and emotions expressed online to provide brand safety and contextual insights to others; Artificial intelligence as a service (AIAAS) services featuring software
Where does the application stand?
| Date | Step on the record |
|---|---|
| 2026-09-04 | New application entered |
| 2026-09-04 | New application office supplied data entered |
| 2026-09-04 | Application filing receipt mailed |
| 2026-09-17 | Assigned to examiner |
| 2026-09-25 | Examiners amendment -written |
| 2026-09-25 | Examiners amendment e-mailed |
| 2026-09-25 | Examiner's amendment entered |
| 2026-09-25 | Approved for pub - principal register |
| 2026-09-25 | Notification of examiners amendment e-mailed |
| 2026-10-21 | Notification of notice of publication e-mailed |
| 2026-10-27 | Published for opposition |
| 2026-10-27 | Official gazette publication confirmation e-mailed |
THE MINDSET PORTAL is the only trademark application GumGum, Inc. filed in the last 90 days, as far as the USPTO's daily records show.
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Order Full Report on GumGum, Inc.Where this comes from
A company that wants to protect a new brand name in the United States files a trademark application with the United States Patent and Trademark Office. The application names the mark, the company applying, the classes of goods and services it will be used for, in the company's own words, and whether the brand is already on sale or is still to launch. Each application gets a serial number and a public record that follows it through examination.
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Source: USPTO record for THE MINDSET PORTAL, serial number 50090660.