SG Marks, LLC trademark application for SUPERMODEL BY BETHENNY

SG Marks, LLC, a limited liability company organized in Delaware, applied to register the trademark SUPERMODEL BY BETHENNY with the United States Patent and Trademark Office on 2026-07-30, serial number 50023993. The application covers 5 classes of goods and services, Class 3 (Cosmetics and cleaning products); Class 8 (Hand tools); Class 11 (Appliances and lighting); Class 21 (Housewares); Class 26 (Lace and sewing notions), and is based on an intent to use the mark in commerce (the goods or services are not yet sold under it). The latest step on the record is "Application filing receipt mailed" on 2026-07-30.

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What SUPERMODEL BY BETHENNY will be used for

Class 3 (Cosmetics and cleaning products)

Adhesives for affixing false hair; Bleaching preparations for the hair; Color-removing preparations for hair; Cosmetic preparations for hair care; Hair bleach; Hair butter; Hair care preparations; Hair care preparations consisting of organic coconut virgin oil and coconut virgin oil; Hair care preparations for hair edges; Hair cleaning preparations; Hair color; Hair color chalk; Hair color pens; Hair conditioner; Hair conditioner bars; Hair creams; Hair curling preparations; Hair detangling preparations; Hair dyes; Hair emollients; Hair fixers; Hair frosts; Hair gels; Hair glaze; Hair glitter; Hair lacquers; Hair lighteners; Hair lotions; Hair mascara; Hair masks; Hair moisturizers; Hair mousses; Hair nourishers; Hair oils; Hair piece bonding glue; Hair piece bonding glue removers; Hair pomades; Hair products, namely, thickening control creams; Hair relaxers; Hair rinses; Hair shampoo; Hair sheen spray; Hair sprays; Hair stick pomades; Hair straightening preparations; Hair styling preparations; Hair styling preparations for hair edges; Hair styling wax; Hair texture cream; Hair texturizers; Hair tonics; Hair waving lotion; Hair waving preparations; Hair weave shampoo-conditioners; Hair-washing powder; Heat protectant sprays for hair; Leave-in hair conditioners; Non-medicated balm for hair; Non-medicated hair care preparations; Non-medicated hair mists; Non-medicated hair restoration lotions; Non-medicated hair serums; Non-medicated hair treatment preparations for cosmetic purposes; Oil baths for hair care; Oils for hair conditioning; Pomades for hair for cosmetic purposes; Preparations for permanent hair waves; Preparations for setting hair; Styling clay for hair; Styling foam for hair

Class 8 (Hand tools)

Electric and battery-powered hair clippers; Electric crimping irons for the hair; Electric hair curling irons; Electric hair cutters; Electric hand-held hair styling irons; Flat irons for hair, electric; Flat irons for hair, non-electric; Non-electric crimping irons for the hair

Class 11 (Appliances and lighting)

Electric hair dryers; Hair dryers for household purposes; Hair dryers incorporating styling tools; Hair steamers incorporating styling tools

Class 21 (Housewares)

Combs for back-combing hair; Electric hair combs; Hair brushes; Hair picks; Large-toothed combs for the hair; Non-electric hair straightening combs

Class 26 (Lace and sewing notions)

Beads, other than for making jewelry, in the nature of hair beads; Clam clips for hair; Electric hair curlers, other than hand implements; False hair; Hair accessories, namely, claw clips; Hair accessories, namely, hair sticks; Hair accessories, namely, jaw clips; Hair accessories, namely, snap clips; Hair accessories, namely, twisters; Hair bands

Where the application stands

Other new marks from SG Marks, LLC

Where this comes from

A company that wants to protect a new brand name in the United States files a trademark application with the United States Patent and Trademark Office. The application names the mark, the company applying, the classes of goods and services it will be used for, in the company's own words, and whether the brand is already on sale or is still to launch. Each application gets a serial number and a public record that follows it through examination.

Every fact on this page is taken from that record and linked to it. MentionFox lists applications by companies only, corporations and limited liability companies; applications filed by individuals are not listed. A filing shows a company's plans for a name; it does not show sales, and an application can still be refused or abandoned.

Source: USPTO record for SUPERMODEL BY BETHENNY, serial number 50023993.

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