CMS MEDIA INC has applied to register the trademark SUPERHOOK with the US Patent and Trademark Office for conducting social entertainment events, publication of audio books and providing online non-downloadable comic books and graphic novels (Class 41: education and entertainment), and for goods or services in 2 other classes. The filing basis is an intent to use the mark in commerce (USPTO record, serial 50194730, November 2, 2026).
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CMS MEDIA INC, a corporation organized in California, applied to register the trademark SUPERHOOK with the United States Patent and Trademark Office on 2026-11-02, serial number 50194730. The application covers 3 classes of goods and services, Class 9 (Software and electronics); Class 35 (Advertising and business services); Class 41 (Education and entertainment), and is based on an intent to use the mark in commerce (the goods or services are not yet sold under it). The latest step on the record is "Application filing receipt mailed" on 2026-11-02.
| Mark | SUPERHOOK |
|---|---|
| Applicant | CMS MEDIA INC, a corporation organized in California |
| Applicant's location | Sunnyvale, California |
| Serial number | 50194730 |
| Filed | 2026-11-02 |
| Filing basis | An intent to use the mark in commerce (the goods or services are not yet sold under it) |
| Classes | Class 9 (Software and electronics); Class 35 (Advertising and business services); Class 41 (Education and entertainment) |
| Latest step on the record | Application filing receipt mailed, 2026-11-02 |
| Mark description | The mark consists of the stylized wording "Superhook". |
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What will SUPERHOOK be used for?
Class 9 (Software and electronics)
Computer software applications, downloadable, for accessing, viewing, and interacting with animated cartoons, comics, short plays, short videos and related multimedia content, and for participating in user-generated content activities and competitions; Downloadable mobile applications for accessing, viewing, and interacting with animated cartoons, comics, short plays, short videos and related multimedia content, and for participating in user-generated content activities and competitions.; Downloadable computer application software for creating image, videos, and audio files for use in virtual environments; Downloadable electronic publications in the nature of books, magazines, and brochures in the field of animated cartoons, comics, and related multimedia content; Downloadable image files containing animated cartoons, comics, and related multimedia content; Downloadable video files in the field of animated cartoons, comics, videos and related multimedia content; Downloadable comic strips; Downloadable cartoon strips; Audio books in the nature of novels; Audio books in the field of comic books; Downloadable computer software for generating images from text using artificial intelligence
Class 35 (Advertising and business services)
Providing advertising services; Online advertising on a computer network; Promoting the goods and services of others over the Internet; Organisation of exhibitions and events for commercial or advertising purposes; Sales promotion for others; Marketing services; Provision of an online marketplace for buyers and sellers of goods and services; Marketing through product placement for others in virtual environments; Sales promotion for others via short videos; Production of advertising films
Class 41 (Education and entertainment)
Organization of entertainment events in the nature of competitions, contests, and interactive activities in the field of animated cartoons, comics, novels, videos and related multimedia content; Conducting social entertainment events; Providing online non-downloadable electronic publications in the nature of books, magazines, brochures in the field of comic books and videos; Publication of audio books; Providing online non-downloadable comic books and graphic novels; Theatre productions; Providing online music, not downloadable; Providing online videos, not downloadable, in the field of comic books, animated cartoons and short plays; Providing online images, not downloadable, in the field of animated cartoons; Screenplay writing; Providing online, non-downloadable, short-form videos in the field of adult entertainment and pranks via social media mobile applications; Post-production editing services in the field of music, videos and film; Providing films, not downloadable, via video-on-demand transmission services; Film production, other than advertising films
Where does the application stand?
| Date | Step on the record |
|---|---|
| 2026-11-02 | New application entered |
| 2026-11-02 | Application filing receipt mailed |
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A company that wants to protect a new brand name in the United States files a trademark application with the United States Patent and Trademark Office. The application names the mark, the company applying, the classes of goods and services it will be used for, in the company's own words, and whether the brand is already on sale or is still to launch. Each application gets a serial number and a public record that follows it through examination.
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