Dana Innovations has applied to register the trademark SONANCE with the US Patent and Trademark Office for audio amplifiers, loudspeakers and digital signal processors (Class 9: software and electronics), and for goods or services in 2 other classes. The filing basis is an intent to use the mark in commerce (USPTO record, serial 50141868, October 2, 2026).
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Dana Innovations, a corporation organized in California, applied to register the trademark SONANCE with the United States Patent and Trademark Office on 2026-10-02, serial number 50141868. The application covers 3 classes of goods and services, Class 9 (Software and electronics); Class 35 (Advertising and business services); Class 42 (Software as a service and technology services), and is based on an intent to use the mark in commerce (the goods or services are not yet sold under it). The latest step on the record is "Application filing receipt mailed" on 2026-10-02.
| Mark | SONANCE |
|---|---|
| Applicant | Dana Innovations, a corporation organized in California |
| Applicant's location | San Clemente, California |
| Serial number | 50141868 |
| Filed | 2026-10-02 |
| Filing basis | An intent to use the mark in commerce (the goods or services are not yet sold under it) |
| Classes | Class 9 (Software and electronics); Class 35 (Advertising and business services); Class 42 (Software as a service and technology services) |
| Latest step on the record | Application filing receipt mailed, 2026-10-02 |
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What will SONANCE be used for?
Class 9 (Software and electronics)
Downloadable computer software and mobile applications using artificial intelligence for controlling, managing, configuring, and automating residential and commercial audio systems, loudspeakers, amplifiers, digital signal processors, audio streamers, video systems, smart-home and audiovisual devices; mobile applications for receiving natural-language voice and text commands and creating and executing personalized audio, video and smart-home automation routines; downloadable and recorded firmware and embedded software using artificial intelligence for audio processing, room calibration, audio, video and home system configuration, voice interaction, and device control in loudspeakers, amplifiers, processors, and audiovisual devices; audio amplifiers; loudspeakers; digital signal processors; audio receivers; audio streamers; computer hardware featuring artificial intelligence for controlling audio, video, and home-automation systems; downloadable computer software and firmware for enabling cloud-connected communication between audio hardware and remote cloud servers and software applications; downloadable computer software for analyzing performance and usage data of audio systems and audiovisual devices; software using artificial intelligence for machine learning in the fields of audio, acoustics, video, and smart-home and audiovisual systems; downloadable computer software and mobile applications using artificial intelligence; downloadable computer programs and downloadable computer software for the artificial production of human speech and text; downloadable computer programs and downloadable computer software for natural language processing, generation, understanding and analysis; downloadable computer programs and downloadable computer software for machine-learning based language and speech processing software; downloadable computer chatbot software for simulating conversations; downloadable computer programs and software for creating and generating text.
Class 35 (Advertising and business services)
Business consultation in the field of artificial intelligence; Business management analysis; Analysis of business data; Providing business information in the field of of artificial intelligence models, artificial intelligence agents, chatbot software, AI-based interactive software, and language model software; Business evaluations; Business research and data analysis services in the field of artificial intelligence, artificial intelligence models, artificial intelligence agents, and language model software
Class 42 (Software as a service and technology services)
Software as a service (SaaS) using artificial intelligence for managing, configuring, and automating audiovisual systems and devices, processing voice and text commands for audiovisual systems and devices, executing custom audio settings, configuring multi-room and distributed audio settings, integrating third-party control of audio systems, and communicating with AI-enabled audio hardware; platform as a service (PaaS) using artificial intelligence for managing, configuring, and automating audiovisual systems and devices, processing voice and text commands for audiovisual systems and devices, executing custom audio settings, configuring multi-room and distributed audio settings, integrating third-party control of audio systems, and communicating with AI-enabled audio hardware; providing temporary use of online non-downloadable web applications and cloud software using artificial intelligence for managing, configuring, and automating audiovisual systems and devices, processing voice and text commands for audiovisual systems and devices, executing custom audio settings, configuring multi-room and distributed audio settings, integrating third-party control of audio systems, and communicating with AI-enabled audio hardware; online non-downloadable web-based software platforms using artificial intelligence for audio system management, audio device provisioning, audio system and device analytics, and artificial intelligence -assisted configuration of audio systems and devices; design and development of computer software, firmware, and web applications using artificial intelligence for audio systems, loudspeakers, amplifiers, processors, and smart-home and AV devices; technology consulting in the field of artificial intelligence; customization of computer software in the field of artificial intelligence; software as a service (SaaS) and platform as a service (PaaS) in the field of artificial intelligence for business process automation, enterprise workflow management, business decision support, and business and financial report generation; application service provider services featuring application programming interface software for connecting business applications and software for accelerating artificial intelligence computations; providing online non-downloadable software for the artificial production of human speech and text; providing online non-downloadable software for natural language processing, generation, understanding and analysis; providing online non
Where does the application stand?
| Date | Step on the record |
|---|---|
| 2026-10-02 | New application entered |
| 2026-10-02 | Application filing receipt mailed |
Other new marks from Dana Innovations
| Filed | Mark | Classes |
|---|---|---|
| 2026-10-02 | SONANCE AI | 9, 35, 42 |
| 2026-10-02 | SONANCEAI | 9, 35, 42 |
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A company that wants to protect a new brand name in the United States files a trademark application with the United States Patent and Trademark Office. The application names the mark, the company applying, the classes of goods and services it will be used for, in the company's own words, and whether the brand is already on sale or is still to launch. Each application gets a serial number and a public record that follows it through examination.
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