Savvy Games Group (US), Inc. has applied to register the trademark SAVVY ENTERTAINMENT with the US Patent and Trademark Office for electronic game controllers for game consoles, video gaming consoles for playing computer games and handheld units for playing video games (Class 28: toys, games and sporting goods), and for goods or services in 12 other classes (USPTO record, serial 50203830, November 6, 2026).
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Savvy Games Group (US), Inc., a corporation organized in Delaware, applied to register the trademark SAVVY ENTERTAINMENT with the United States Patent and Trademark Office on 2026-11-06, serial number 50203830. The application covers 13 classes of goods and services, Class 9 (Software and electronics); Class 14 (Jewelry and watches); Class 16 (Paper goods and printed matter); Class 18 (Bags and leather goods); Class 21 (Housewares); Class 25 (Clothing, footwear and headwear); Class 28 (Toys, games and sporting goods); Class 35 (Advertising and business services); Class 38 (Telecommunications); Class 41 (Education and entertainment); Class 42 (Software as a service and technology services); Class 43 (Restaurants and lodging); Class 45 (Legal and personal services), and is based on a registration or application outside the United States. The latest step on the record is "Application filing receipt mailed" on 2026-11-06.
| Mark | SAVVY ENTERTAINMENT |
|---|---|
| Applicant | Savvy Games Group (US), Inc., a corporation organized in Delaware |
| Applicant's location | Wilmington, Delaware |
| Serial number | 50203830 |
| Filed | 2026-11-06 |
| Filing basis | A registration or application outside the united states |
| Classes | Class 9 (Software and electronics); Class 14 (Jewelry and watches); Class 16 (Paper goods and printed matter); Class 18 (Bags and leather goods); Class 21 (Housewares); Class 25 (Clothing, footwear and headwear); Class 28 (Toys, games and sporting goods); Class 35 (Advertising and business services); Class 38 (Telecommunications); Class 41 (Education and entertainment); Class 42 (Software as a service and technology services); Class 43 (Restaurants and lodging); Class 45 (Legal and personal services) |
| Latest step on the record | Application filing receipt mailed, 2026-11-06 |
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What They Do, And How The Money Works
Who Runs It, And How To Reach Them
The Money: Funding, Valuation, Runway
Who Pays Them, And Who They Are Up Against
Warning Bells
Sources
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What will SAVVY ENTERTAINMENT be used for?
Class 9 (Software and electronics)
recorded computer game software; downloadable computer game software via a global computer network and wireless devices; downloadable video game software; recorded video game software; computer game software and related instruction manuals sold together as a unit and downloadable computer game software; pre-recorded CD-ROMs, DVDs, compact discs featuring computer game software; downloadable video and audio files relating to computer and video games; interactive video game programs; interactive computer game programs; Digital media, namely, pre-recorded downloadable audio and video recordings, mp3 files and mp4 files in the field of entertainment and education featuring music, fiction and non-fiction stories, dramatic performances, non-dramatic performances, live-action entertainment, animated entertainment, and learning activities; audio and visual recordings in the field of entertainment and education featuring music, stories, dramatic performances, non-dramatic performances, live-action entertainment, animated entertainment, learning activities, and games; musical recordings; downloadable computer programs and software for streaming audiovisual and multimedia content via the internet and global communications networks; downloadable computer programs and software for streaming audiovisual and multimedia content to mobile digital electronic devices; downloadable computer programs and software for wireless content delivery; downloadable computer programs and software for purchasing, accessing, and viewing movies, TV shows, videos, and multimedia content; downloadable audiovisual and multimedia content featuring fictional and nonfictional stories and programs on a variety of topics provided via a video-on-demand service; downloadable motion pictures and television shows in the fields of action adventure, animation, anime, biography, classics, comedy, crime, documentary, drama, faith, family, fantasy, film-noir, history, horror, international, musical, mystery, romance, science fiction, sports, thrillers, war, and westerns; downloadable mobile applications for accessing, purchasing, viewing, and streaming audiovisual and multimedia content via the internet and global communications networks; Downloadable software for streaming, downloading, and viewing audiovisual and multimedia content via the internet, global communications networks, and on mobile digital electronic devices; downloadable software application for mobile digital electronic devices that allows
Class 14 (Jewelry and watches)
Watches; Clocks; Jewelry and imitation jewelry
Class 16 (Paper goods and printed matter)
Printed magazines featuring general news and information concerning comedy, culture and arts, current events, education, entertainment, history, interviews, music, news, sports, games, stories, computers, computer software, computer games, and computer game software; comic magazines; graphic novels; comic books; manuals in the field of computer games; strategy guidebooks for video games; books for role-playing, namely, role playing game equipment in the nature of game book manuals; stationery; note paper; calendars; greeting cards; gift wrap paper; paper bags; paper gift bags; photograph albums; appointment books; address books; autograph books; binders; bookends; books featuring stories, games and activities; gift cards; pen and pencil cases; activity books; coloring books; paper napkins; posters; writing paper; envelopes; postcards; trading cards; blank writing journals; pens; pencils; bookmarks; printed stickers; notebooks; erasers; printed decals; printed matter, namely, newspapers, photographs, magazines, books, printed periodicals, newsletters, and brochures in the field of general news and information concerning comedy, culture and arts, current events, education, entertainment, history, interviews, music, news, sports, games, stories, computers, computer software, computer games, and computer game software
Class 18 (Bags and leather goods)
Handbags; purses; all-purpose carrying bags; all-purpose sport bags; backpacks; beach bags; book bags; calling card cases; coin purses; diaper bags; duffel bags; fanny packs; gym bags; knapsacks; key cases; luggage; luggage tags; overnight bags; satchels; leather shopping bags; mesh shopping bags; textile shopping bags; tote bags; waist packs; wallets; umbrellas; collars for pets
Class 21 (Housewares)
Dinnerware; Beverageware; Cups; Water bottles sold empty; Mugs
Class 25 (Clothing, footwear and headwear)
Shirts; t-shirts; sweatshirts; tops; pants; bottoms; dresses; sweaters; scarves; jackets; coats; fashion headbands; hats; socks; gloves; headwear; neckwear; sleepwear; swimwear; beachwear; infant wear; underwear; loungewear; hoodies, beanies; Halloween costumes and costume accessories, namely, masks sold in connection therewith; costumes for use in role-playing games
Class 28 (Toys, games and sporting goods)
electronic game controllers for game consoles; video gaming consoles for playing computer games; handheld units for playing video games; hand-held units for playing electronic games; accessories for video game consoles and video game machines, namely, specially adapted keyboards and mice; electronic game peripherals, namely, video game joysticks, video game controllers, gaming headsets adapted for use in playing video games, and steering wheels; cases specifically adapted for video game consoles and video game console accessories; protective carrying cases specially adapted for handheld video game systems; video game machines; game controllers for computer games; arcade games; arcade game machines; coin-operated video games; token-operated video games; card games; toy figures; action figures and accessories; stuffed and plush toys; fantasy character toys; trading card games; christmas tree ornaments; Christmas tree decorations; board games; tabletop games; dice games; parlor games; puzzles; action figures; battery-operated action toys; water toys; wind-up toys; balloons; bendable toys; inflatable toys; mechanical action toys; musical toys; party favors in the nature of small toys; plush toys; stuffed toys; stuffed toy animals; bean bag toys; toy and novelty face masks; collectible toy figures; dolls and doll clothing; doll playsets; doll accessories; action skill games; hand-held or table-top electronic games; multi-sport game tables; electronic basketball backboards; billiard balls; dice; toy building blocks; playing cards; crib toys; manipulative games; jigsaw puzzles; kites; music box toys; inflatable pool toys; disc-type toss toys; toy vehicles; model toy cars; toy banks; puppets; yo-yos; toy scooters; talking toys; bubble making wands and solution sets; pet toys; toy projectile shooters; model toy trucks; Balls for sports; die cast cars; model cars; skateboards; skateboard wheels; skateboard trucks; skateboard decks
Class 35 (Advertising and business services)
Electronic commerce services, namely, providing information about video game and computer game software products via telecommunication networks for advertising and sales purposes; on-line retail store services featuring video game and computer game software products and services, and clothing; Advertising services; radio and television advertising; online advertising on a computer and telephone communications network; publishing of advertising texts; news clipping services; dissemination of advertising matter; organization of promotional operations; business administration of consumer loyalty programs services; Promotion of series, television drama, television series, films, short films, television programs and radio programs, scripts, written pieces for cinema and television and of audiovisual content relating to television, radio, cinema, series, television drama, short films; charitable services, namely organization, supervision and provision of volunteer workers for a wide variety of not-for-profit organizations; Business administration of consumer loyalty programs; providing incentive reward programs to enable participants to obtain discounts for general consumer merchandise and entertainment services; arranging and conducting incentive reward programs to promote the sale of general consumer merchandise and entertainment services; Promotional sponsorship of sports events, electronic games, and electronic game competitions; Promotion of goods and services through sponsorship of sports events, electronic games, and electronic game competitions; arranging of subscriptions to audiovisual products and multimedia products featuring computerized formatting of texts and/or images, still or animated, and/or of sounds being musical or not, for interactive use or not; arranging of subscriptions to electronic or digital publications for others; arranging subscriptions to a telematics service; arranging subscriptions to a television channel; arranging of subscriptions to audiovisual programs and multimedia content provided via the Internet; online retail store services provided via the Internet in the field of entertainment featuring videos, music, movies, television films, shows, television shows, news features and other audiovisual media; Retail store services and on-line retail store services featuring clothing, headwear, footwear, jewelry, toys, dolls, games, figurines, sporting goods, electronics, videos, books, music, frames, furniture, bed linen, bath linen
Class 38 (Telecommunications)
Audio, video and multimedia streaming and broadcasting via the Internet and other communications networks; transmission and delivery of video, audiovisual and multimedia content via a subscription service in the fields of gaming, sports, entertainment, music, and general interest; providing subscription-based audiovisual content transmitting, streaming, and downloading services in the fields of gaming, sports, entertainment, music, and general interest; video-on-demand transmission services in the fields of gaming, sports, entertainment, music, and general interest; electronic messaging services; providing online forums and chat rooms for the transmission of messages, comments and multimedia content among users in the field of gaming, sports, entertainment, music, social networking, personal profiles, gaming performance and statistics, interactive entertainment products and services, and general interest via the Internet and other communications networks; Providing an online bulletin board for transmission of messages among computer users concerning the field of entertainment relating to computer games; webcasting services; transmission of electronic media, multimedia content, videos, movies, pictures, images, text, photos, user-generated content, audio content, and information via the Internet and other communications networks; Communication services, namely, voice over internet protocol (VOIP) services and electronic transmission of data, text messages, and electronic mail, by telecommunication networks, wireless communication networks, the Internet, information services networks and data networks; message sending and receiving services; text and audio messaging services; providing online chat rooms for transmission of messages among computer and electronic game users concerning electronic games; Streaming audiovisual and multimedia content via a global computer network and the internet to digital media streaming devices; video on demand transmission of audiovisual content; audio on demand transmission of audiovisual content; transmission of audio, video, and audiovisual content, data and information via the internet, electronic transmission of sports and gaming content through global computer networks and wireless communication networks; electronic transmission and streaming of digital media content for others via global and local computer networks; electronic and digital transmission and retrieval of audio, video, data, images, signals, and messages vi
Class 41 (Education and entertainment)
Entertainment services, namely, providing online computer games; entertainment services, namely, providing online video games; organizing entertainment video game and electronic game competitions; Providing online computer games; Providing online computer games featuring virtual environments in which users can interact for entertainment purposes; providing online computer games for computer and electronic game users to coordinate and participate in online multiplayer games, matches, and tournaments; Entertainment, namely, organization of electronic game competitions; entertainment services in the nature of organization of electronic game competitions provided via the internet; multimedia publishing of software, namely, computer game software, electronic games and video game software; providing information on-line about computer games and video games; providing information on-line relating to computer games and computer enhancements for games; providing non-downloadable music; providing non-downloadable publications in the nature of books, magazines, brochures, in the field of gaming, sports, entertainment, music, and general interest; online electronic publishing of books and periodicals; entertainment services, namely, providing online virtual reality games from a computer network; entertainment services, namely, providing on-line news, information and programming regarding interactive computer game software, interactive video game software and interactive computer games and interactive video games; Entertainment services in the nature of ongoing television series and movies in the fields of action adventure, animation, anime, biography, classics, comedy, crime, documentary, drama, faith, family, fantasy, film-noir, history, horror, international, musical, mystery, romance, science fiction, sports, thrillers, war, and westerns; entertainment services in the nature of development, creation, production, distribution, and post-production of digital multimedia and audio and visual content, namely, motion picture films, television programs, radio programs, special events, and multimedia entertainment and educational content; production of films, motion pictures, television and radio programs, sound and video recordings, via and to all types of media, including, inter alia, television, cable and satellite television, Internet, telephone; production of entertainment shows and interactive programs, namely, production of television shows, television programming, m
Class 42 (Software as a service and technology services)
Software development, design, and maintenance; user generated software development, design, maintenance, programming, engineering, research and writing of computer software; advisory and consultancy services relating to computer software and computer software development, design, maintenance, user generated software, programming and computer software, engineering, research and writing of computer software; computer and video games development services; creation of computer graphics; computer game design; design and development of interactive, computer, video and electronic game software; design and development services in relation to user generated computer and video games and interactive entertainment products; video and computer games and interactive entertainment services; software development, design, maintenance in the field of computer and video games; provision of information, advice and assistance for others to develop computer and video games; computer programming of video and computer games; hosting an on-line community web site featuring computer games; Hosting an on-line community web site featuring game-playing challenges and events, uploaded game content, recognition of game-playing accomplishments, and rewards for a player's actions with experience points; Providing temporary use of on-line non-downloadable software development tools for enabling users to customize on-line computer game content; Providing subscription-based temporary use of on-line non-downloadable software for video, audiovisual, and multimedia content via a subscription service in the fields of gaming, sports, entertainment, and general interest; Hosting, creating and maintaining websites; providing information and electronic transfer of information on a wide range of topics via an on-line global computer network; Providing temporary use of non-downloadable software for sports betting, gaming, and gambling; Providing temporary use of non-downloadable software for analyzing sports statistics, sports betting data, player and team performance information, and generating sports betting insights, analytics, and research tools; Providing temporary use of online non-downloadable computer software applications for evaluating sports betting opportunities and optimizing sports betting decisions; Providing temporary use of on-line non-downloadable software using artificial intelligence (AI) for design and development of interactive, computer, video and electronic game software; Provi
Class 43 (Restaurants and lodging)
Arena services, namely, providing general purpose stadium facilities for sports, concerts, conventions and exhibitions, where the aforementioned events may be broadcast over television, radio and other media distribution; provision of food and drink
Class 45 (Legal and personal services)
Online social networking services, namely, online social introduction services by facilitating social introductions and interactions among individuals in the field of online games, online video games, and online video game applications
Where does the application stand?
| Date | Step on the record |
|---|---|
| 2026-11-06 | New application entered |
| 2026-11-06 | New application office supplied data entered |
| 2026-11-06 | Application filing receipt mailed |
Other new marks from Savvy Games Group (US), Inc.
| Filed | Mark | Classes |
|---|---|---|
| 2026-11-06 | SAVVY | 9, 14, 16, 18, 21, 25, 28, 35, 38, 41, 42, 43, 45 |
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A company that wants to protect a new brand name in the United States files a trademark application with the United States Patent and Trademark Office. The application names the mark, the company applying, the classes of goods and services it will be used for, in the company's own words, and whether the brand is already on sale or is still to launch. Each application gets a serial number and a public record that follows it through examination.
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Source: USPTO record for SAVVY ENTERTAINMENT, serial number 50203830.