MORROW & MATTER INC has applied to register the trademark ROVEIST with the US Patent and Trademark Office for power adapters for use in vehicle lighter sockets, battery charging devices for motor vehicles and power controllers (Class 9: software and electronics), and for goods or services in 6 other classes. The filing basis is an intent to use the mark in commerce (USPTO record, serial 50154977, October 11, 2026).
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MORROW & MATTER INC, a corporation organized in Washington, applied to register the trademark ROVEIST with the United States Patent and Trademark Office on 2026-10-11, serial number 50154977. The application covers 7 classes of goods and services, Class 7 (Machinery); Class 9 (Software and electronics); Class 11 (Appliances and lighting); Class 12 (Vehicles); Class 27 (Floor coverings); Class 35 (Advertising and business services); Class 42 (Software as a service and technology services), and is based on an intent to use the mark in commerce (the goods or services are not yet sold under it). The latest step on the record is "Application filing receipt mailed" on 2026-10-11.
| Mark | ROVEIST |
|---|---|
| Applicant | MORROW & MATTER INC, a corporation organized in Washington |
| Applicant's location | Bellevue, Washington |
| Serial number | 50154977 |
| Filed | 2026-10-11 |
| Filing basis | An intent to use the mark in commerce (the goods or services are not yet sold under it) |
| Classes | Class 7 (Machinery); Class 9 (Software and electronics); Class 11 (Appliances and lighting); Class 12 (Vehicles); Class 27 (Floor coverings); Class 35 (Advertising and business services); Class 42 (Software as a service and technology services) |
| Latest step on the record | Application filing receipt mailed, 2026-10-11 |
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What will ROVEIST be used for?
Class 7 (Machinery)
Winches; Capstans; Hydraulic jacks; Catalytic converter units for vehicle exhausts; Fuel pumps for land vehicles; Exhaust pipes for land vehicles; Electronic ignitions for vehicles; Portable hoist systems; Electric hoists; Snow pushers in the nature of plows for attachment to vehicles; Air compressors for vehicles
Class 9 (Software and electronics)
Power adapters for use in vehicle lighter sockets; Battery charging devices for motor vehicles; Power controllers; Electrical controlling devices; Navigation apparatus for vehicles in the nature of on-board computers; Audio equipment for vehicles, namely, stereos, speakers, amplifiers, equalizers, crossovers and speaker housings; Touchscreen monitors; Electric accumulators for vehicles; Car televisions; Vehicle safety equipment, namely, an on-board vehicular surveillance system comprised of cameras and monitors for exposing and eliminating the blind spots on both sides of the vehicle; Remote control starters for vehicles; Parts for anti-theft automotive alarms, namely, electronic sensors, remote control transmitters and receivers for remotely operating land vehicles; Downloadable computer software, namely, software development tools for the creation of mobile internet applications and client interfaces; Downloadable computer software for computer system and application development, deployment and management; Downloadable augmented reality software for use in mobile devices for integrating electronic data with real world environments for the purpose of locating vehicles, creating maps; Computer hardware and recorded software systems for remotely controlling lighting devices within a building; Downloadable software for connecting, operating, and managing networked cars in the internet of things (IoT); Downloadable computer software for tracking driver behavior; Downloadable mobile applications for connecting, operating, controlling, configuring, monitoring and managing vehicle lighting products, off-road light bars, vehicle-mounted power supplies, power management devices, vehicle electrical control devices, vehicle accessories, trailer equipment
Class 11 (Appliances and lighting)
Off-road light bars for vehicles; Spot lights for use on vehicles; Lighting installations for vehicles; Projection spotlights; Vehicle lights; Headlights for vehicles; Trailer lights; LED lighting apparatus; LED lighting systems, namely, LED modules, power supplies, and wiring; Handheld spotlights; Tail lights for vehicles; Laser light projectors; Flood lights; Spot lights; Air conditioning installations for cars; Light-emitting diode lighting installations
Class 12 (Vehicles)
Pickup truck caps; Fitted truck bed liners; Automotive aftermarket parts, namely, truck bed extender and storage box; Land vehicle parts, namely, running boards; Nerf bars for vehicles; Automobile bumpers; Land vehicle parts, namely, fenders; Radiator grills for vehicles; Trailer hitches for vehicles; Vehicle tow bars; Automobile tyres; Vehicle parts, namely, rearview mirrors; Window rain guards for cars; Vehicle parts, namely, shock absorbers; Trolleys; Metal parts for vehicles, namely, automotive exterior and interior metal decorative and protective trim; Fitted vehicle seat covers; Fitted vehicle covers for automobiles; Luggage racks for motor cars; Fuel tanks for vehicles; Steering and suspension systems and parts for steering and suspension systems for vehicles, namely, upper ball joints, lower ball joints, ball joints with control arms, bushing kits, inner tie rod ends, outer tie rod ends, sleeves, idler arms, center links, stabilizer kits, inner sockets and pitman arms; Forklift trucks; Automotive interior trim; Hand trucks; Vehicle parts, namely, sun visors; Car interior organizer bags specially adapted for fitting in vehicles
Class 27 (Floor coverings)
Floor mats for automobiles; Floor trays for vehicles; Carpeting for vehicles; Floor mats made of rubber; Automobile floor mats
Class 35 (Advertising and business services)
Online retail store services featuring a wide variety of consumer goods; On-line retail department store services; On-line retail store services featuring auto parts, lights, floor mats; On-line retail store services featuring off-road vehicle recovery equipment, namely, vehicle recovery boards, tow hooks, tow straps, hydraulic jacks and air compressors; On-line retail store services featuring power-operated running boards for land vehicles; On-line retail store services featuring automotive winches; On-line retail store services featuring in-vehicle intelligent imaging equipment, namely, dashboard cameras, rearview cameras, vehicle-mounted video cameras and on-board vehicular surveillance systems comprised of cameras and monitors; On-line retail store services featuring electronic controllers and touchscreen monitors for vehicles
Class 42 (Software as a service and technology services)
Providing temporary use of on-line non-downloadable software for controlling, configuring, monitoring and managing vehicle-mounted electronic devices, vehicle lighting products, and vehicle-mounted power supplies; Providing temporary use of on-line non-downloadable software for browsing, purchasing, configuring, monitoring and managing automobiles, automotive accessories, vehicle parts, vehicle lighting products, vehicle-mounted power supplies, and off-road equipment; Software as a service (SAAS) services featuring software for online retail management, vehicle accessory configuration, product registration, warranty management, firmware updates, customer support, and order tracking; Computer software development in the field of mobile applications; Software design and development; Design and development of computer software; Creating, designing and maintaining web sites; Automotive design services; Design, maintenance, development and updating of computer software; Building and maintaining websites; Database design and development
Where does the application stand?
| Date | Step on the record |
|---|---|
| 2026-10-11 | New application entered |
| 2026-10-11 | Application filing receipt mailed |
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Order Full Report on MORROW & MATTER INCWhere this comes from
A company that wants to protect a new brand name in the United States files a trademark application with the United States Patent and Trademark Office. The application names the mark, the company applying, the classes of goods and services it will be used for, in the company's own words, and whether the brand is already on sale or is still to launch. Each application gets a serial number and a public record that follows it through examination.
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