Plaid Inc. has applied to register the trademark PLAID with the US Patent and Trademark Office for Class 41 (Education and entertainment), and for goods or services in 5 other classes. The filing basis is the mark already being used in commerce. As of November 9, 2026, the latest step on the record is: Application filing receipt mailed (USPTO record, serial 50139114, September 30, 2026).
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Plaid Inc., a corporation organized in Delaware, applied to register the trademark PLAID with the United States Patent and Trademark Office on 2026-09-30, serial number 50139114. The application covers 6 classes of goods and services, Class 9 (Software and electronics); Class 35 (Advertising and business services); Class 36 (Financial and real estate services); Class 38 (Telecommunications); Class 41 (Education and entertainment); Class 42 (Software as a service and technology services), and is based on the mark already being used in commerce. It gives December 2014 as the date of first use. The latest step on the record is "Application filing receipt mailed" on 2026-09-30.
| Mark | PLAID |
|---|---|
| Applicant | Plaid Inc., a corporation organized in Delaware |
| Applicant's location | San Francisco, Delaware |
| Serial number | 50139114 |
| Filed | 2026-09-30 |
| Filing basis | The mark already being used in commerce |
| First use stated | December 2014 |
| Classes | Class 9 (Software and electronics); Class 35 (Advertising and business services); Class 36 (Financial and real estate services); Class 38 (Telecommunications); Class 41 (Education and entertainment); Class 42 (Software as a service and technology services) |
| Latest step on the record | Application filing receipt mailed, 2026-09-30 |
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What They Do, And How The Money Works
Who Runs It, And How To Reach Them
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Who Pays Them, And Who They Are Up Against
Warning Bells
Sources
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What will PLAID be used for?
Class 9 (Software and electronics)
Downloadable software development kits for integrating artificial intelligence-powered financial data application programming interfaces, Model Context Protocol server connections, and payment risk services into financial applications; Downloadable computer software development tools for building, testing, and debugging financial data application programming interface integrations, including sandbox data generation, webhook simulation, Model Context Protocol-based documentation search; Downloadable computer software using large language models for generating financial application programming interface integration code, creating Plaid application programming interface requests, and automating financial technology software development; Electronic software updates, namely, downloadable artificial intelligence software and data files for updating computer software in business and finance
First use anywhere: May 2025; first use in commerce: May 2025, as the application states.
Class 35 (Advertising and business services)
Providing financial business intelligence services using artificial intelligence foundation models, namely, providing transaction enrichment data, merchant entity classifications, income signals, sequential behavioral risk scores, and creditworthiness indicators; Business research services in the fields of consumer credit and financial risk, namely, providing behavioral risk scores, sequential financial pattern analyses, automated clearing house return probability assessments, and creditworthiness benchmarks generated by machine learning; Providing business information and consultancy for selecting and implementing artificial intelligence-powered financial data application programming interfaces, payment risk platforms, and identity verification solutions; Organizing exhibitions, events, and tradeshows in artificial intelligence, machine learning, and software development for commercial and business purposes; Statistical analysis and reporting services for business purposes in the field of financial services, namely, analyzing transaction patterns, income signals, merchant entity data, and bank account behavioral metrics to generate financial intelligence reports for lenders, financial technology companies, and financial institutions; Computer-assisted business information and research services in the field of financial services, namely, providing artificial intelligence-assisted transaction semantic analysis, merchant normalization intelligence, financial category research, recurring transaction identification, and income signal data to financial institutions and financial technology developers
First use anywhere: December 2014; first use in commerce: December 2014, as the application states.
Class 36 (Financial and real estate services)
Financial management; Financial management via the Internet; Financial information and evaluations; Financial risk management services using artificial intelligence and machine learning incorporating consortium-based fraud intelligence; Payment and funds verification services using artificial intelligence employing predictive models and real-time fraud scoring; Automated clearing house transaction processing services using artificial intelligence for real-time return risk scoring and fraud detection; Electronic funds transfer services using artificial intelligence for return risk prediction and real-time fraud scoring; Providing financial risk management services for electronic funds transfer transactions using artificial intelligence; Financial analysis, namely, compiling and analyzing data for financial purposes using artificial intelligence and machine learning; Financial data aggregation services using artificial intelligence and machine learning for normalization, enrichment, and classification of financial data; Financial data aggregation services using artificial intelligence for normalizing, enriching, and classifying multi-institution bank account data to support payment processing and credit decisions; Financial analysis and research services using artificial intelligence and machine learning, namely, analyzing consumer transaction data to identify income sources, classify loan payments, detect bank fee patterns, generate merchant normalization intelligence, and identify recurring transactions for risk assessment and credit decisioning; Credit scoring services using artificial intelligence and machine learning models trained on consumer-permissioned bank account transaction data; Credit reporting services using machine learning employing predictive modeling to evaluate consumer creditworthiness and financial capacity from real-time data; Credit risk management services using machine learning models and consumer-permissioned account data for real-time creditworthiness evaluation and underwriting support; Financial credit scoring services using machine learning for alternative credit data analysis, namely, analysis of real-time cash flow patterns, income verification, and bank account behavioral analytics; Credit underwriting services using machine learning models trained on consumer-permissioned financial transaction data to generate creditworthiness assessments; Financial inclusion services providing credit assessment for underserved consumers us
First use anywhere: December 2014; first use in commerce: December 2014, as the application states.
Class 38 (Telecommunications)
Providing financial institutions and developers with access to artificial intelligence-powered financial data tools, diagnostic analytics, and payment risk applications via data networks and Model Context Protocol servers; Providing electronic transmission of financial account data, payment transaction records, automated clearing house return risk scores, and identity verification signals via computer networks and application programming interface connections; Electronic transmission for others of financial account information, payment risk assessments, and consumer financial data via computer linking services and application programming interface connections to financial institutions and applications via a global computer network; Providing financial institutions and software developers with telecommunications access to data derived from financial account databases, identity verification records, and payment risk data repositories via secure application programming interface connections; Information transmission services via digital networks for delivering bank account ownership data, transaction histories, income signals, and financial identity verification results to third-party financial applications; Electronic exchange of financial account data, transaction records, and identity verification data stored in databases accessible via telecommunication networks and application programming interfaces; Transmission of financial account database information, transaction data, and consumer identity records via telecommunications networks and secure application programming interface connections to financial institutions and financial technology applications; Telecommunications gateway services for routing financial data, bank account connection requests, and consumer-permissioned financial information between financial institutions, financial technology applications, and end users; Providing private and secure real-time electronic transmission of consumer-permissioned financial data, bank account credentials, and payment authorization tokens over computer networks using encrypted application programming interface connections
First use anywhere: December 2014; first use in commerce: December 2014, as the application states.
Class 41 (Education and entertainment)
Arranging, hosting, and conducting educational conferences in artificial intelligence, machine learning, financial technology, and software development; Educational and entertainment services, namely, conducting conferences, workshops, training, courses and seminars in the fields of artificial intelligence-powered application programming interfaces, machine learning in financial services, generative artificial intelligence, and artificial intelligence-driven financial technology product development; Organizing and hosting conferences, exhibitions, training and tutorials in artificial intelligence, machine learning applications in finance, artificial intelligence-enabled software development, and distributing course materials; Organizing exhibitions and events in artificial intelligence and software development for commercial and business purposes
First use anywhere: May 2025; first use in commerce: May 2025, as the application states.
Class 42 (Software as a service and technology services)
Software as a service (SaaS) services featuring software using machine learning for sequential financial behavioral modeling, namely, for generating time-aware consumer financial behavioral embeddings, automated clearing house return risk scores, and creditworthiness assessments from sequential transaction data using transformer-based foundation models; Providing temporary use of online non-downloadable chatbot software using large language models for answering developer queries about financial application programming interfaces, generating Plaid application programming interface integration code, and providing interactive financial technology development guidance; Temporary use of online non-downloadable software using artificial intelligence for identity verification using document analysis and liveness detection, know-your-customer compliance, and fraud prevention using machine learning models; Software as a service (SaaS) services featuring software using artificial intelligence for anti-money laundering watchlist screening, anti-fraud network intelligence, and know-your-customer identity verification; Application service provider (ASP) and software as a service (SaaS) services featuring application programming interface software using artificial intelligence for banking and financial data, identity verification, authentication, and payment processing, employing machine learning and large language model inference; Temporary use of online non-downloadable software using artificial intelligence for financial data connectivity, identity verification using computer vision and behavioral biometrics, and fraud prevention using machine learning; Software as a service (SaaS) services featuring software using artificial intelligence for automating bank account ownership verification, payment return risk assessment, and identity document analysis; Software as a service (SaaS) services featuring software using artificial intelligence for financial data connectivity, identity verification, authentication, and embedded financial services, employing machine learning to optimize connection success rates and data quality; Providing temporary use of online non-downloadable computer software for collecting, analyzing, and organizing financial account data using deep learning for fraud detection, behavioral biometric analysis, and credit risk modeling; Temporary use of online non-downloadable software using artificial intelligence for compiling, analyzing, and managing p
First use anywhere: December 2014; first use in commerce: December 2014, as the application states.
Where does the application stand?
| Date | Step on the record |
|---|---|
| 2026-09-30 | New application entered |
| 2026-09-30 | New application office supplied data entered |
| 2026-09-30 | Application filing receipt mailed |
Other new marks from Plaid Inc.
| Filed | Mark | Classes |
|---|---|---|
| 2026-11-05 | INTELLIGENT FINANCE | 41 |
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A company that wants to protect a new brand name in the United States files a trademark application with the United States Patent and Trademark Office. The application names the mark, the company applying, the classes of goods and services it will be used for, in the company's own words, and whether the brand is already on sale or is still to launch. Each application gets a serial number and a public record that follows it through examination.
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