PERPETUAL SPIRIT is Rolex Watch U.S.A., Inc.'s new trademark: Rolex Watch U.S.A., Inc. applied to register it with the US Patent and Trademark Office on August 7, 2026 for printed newspapers, printed brochures about human accomplishments and printed flyers about human accomplishments (Class 16: paper goods and printed matter), and for goods or services in 4 other classes (USPTO record, serial 50038277, August 7, 2026).
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Rolex Watch U.S.A., Inc., a corporation organized in New York, applied to register the trademark PERPETUAL SPIRIT with the United States Patent and Trademark Office on 2026-08-07, serial number 50038277. The application covers 5 classes of goods and services, Class 16 (Paper goods and printed matter); Class 35 (Advertising and business services); Class 36 (Financial and real estate services); Class 41 (Education and entertainment); Class 45 (Legal and personal services), and is based on an intent to use the mark in commerce (the goods or services are not yet sold under it). The latest step on the record is "Notification of non-final action e-mailed" on 2026-08-28.
| Mark | PERPETUAL SPIRIT |
|---|---|
| Applicant | Rolex Watch U.S.A., Inc., a corporation organized in New York |
| Applicant's location | New York, New York |
| Serial number | 50038277 |
| Filed | 2026-08-07 |
| Filing basis | An intent to use the mark in commerce (the goods or services are not yet sold under it) |
| Classes | Class 16 (Paper goods and printed matter); Class 35 (Advertising and business services); Class 36 (Financial and real estate services); Class 41 (Education and entertainment); Class 45 (Legal and personal services) |
| Latest step on the record | Notification of non-final action e-mailed, 2026-08-28 |
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The Short Answer
Which Company This Is
What They Do, And How The Money Works
Who Runs It, And How To Reach Them
The Money: Funding, Valuation, Runway
Who Pays Them, And Who They Are Up Against
Warning Bells
Sources
1 cited source found
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What will PERPETUAL SPIRIT be used for?
Class 16 (Paper goods and printed matter)
Printed newspapers; printed matter, namely, newsletters, books and magazines in the field of human accomplishments; printed brochures about human accomplishments; printed flyers about human accomplishments; printed posters; printed calendars; printed photographs; printed maps; printed illustrations
Class 35 (Advertising and business services)
Advertising and promotional services; creation and production and dissemination of advertising material in the nature of leaflets, printed material, and video product demonstrations; publishing of advertising texts; advertising sponsorship being promotional sponsorship in the artistic field; promotional services for watch articles, namely, distribution of advertising flyers, coupons, catalogs and promotional items of others
Class 36 (Financial and real estate services)
Patronage being providing financial sponsorships to individuals engaged in the fields of music, the arts, education and exploration; financial management of sponsorship funds; providing scholarships to musicians, artists, educators and explorers; Awards of prizes in the nature of providing scholarships and financial support to researchers in the fields of music, the arts, education and exploration
Class 41 (Education and entertainment)
Organizing and conducting exhibitions, conferences and forums for educational and entertainment purposes relating to developments and discoveries in the fields of music, the arts, education and exploration; arranging contests for education or entertainment; organizing and conducting colloquia, conferences, conventions and symposia for cultural or educational purposes in the fields of music, the arts, education and exploration; organization of exhibitions for cultural and educational purposes; editing of radio and television programs; film production
Class 45 (Legal and personal services)
Pursuing cinematographic and television rights in the nature of licensing intellectual property rights
Where does the application stand?
| Date | Step on the record |
|---|---|
| 2026-08-07 | New application entered |
| 2026-08-07 | New application office supplied data entered |
| 2026-08-07 | Application filing receipt mailed |
| 2026-08-28 | Assigned to examiner |
| 2026-08-28 | Non-final action written |
| 2026-08-28 | Non-final action e-mailed |
| 2026-08-28 | Notification of non-final action e-mailed |
Other new marks from Rolex Watch U.S.A., Inc.
| Filed | Mark | Classes |
|---|---|---|
| 2026-10-23 | LADY-DATEJUST | 14 |
| 2026-10-12 | PERPETUAL KEW | 14 |
| 2026-09-30 | ROLEX CAFÉ | 43 |
| 2026-09-18 | BLEU RIVAGE | 14 |
| 2026-08-07 | STELLOXI | 14 |
| 2026-08-07 | PERPETUAL | 16, 35, 36, 45 |
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Order Full Report on Rolex Watch U.S.A., Inc.Where this comes from
A company that wants to protect a new brand name in the United States files a trademark application with the United States Patent and Trademark Office. The application names the mark, the company applying, the classes of goods and services it will be used for, in the company's own words, and whether the brand is already on sale or is still to launch. Each application gets a serial number and a public record that follows it through examination.
Every fact on this page is taken from that record and linked to it. MentionFox lists applications by companies only, corporations and limited liability companies; applications filed by individuals are not listed. A filing shows a company's plans for a name; it does not show sales, and an application can still be refused or abandoned.
Source: USPTO record for PERPETUAL SPIRIT, serial number 50038277.