PEI Licensing, LLC has applied to register the trademark PENGUIN with the US Patent and Trademark Office for (Based on Use) Fragrances, cologne and eau de toilette (Class 3: cosmetics and cleaning products), and for goods or services in 7 other classes. The filing basis is an intent to use the mark in commerce (USPTO record, serial 50100371, September 10, 2026).
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PEI Licensing, LLC, a limited liability company organized in Delaware, applied to register the trademark PENGUIN with the United States Patent and Trademark Office on 2026-09-10, serial number 50100371. The application covers 8 classes of goods and services, Class 3 (Cosmetics and cleaning products); Class 9 (Software and electronics); Class 10 (Medical devices); Class 14 (Jewelry and watches); Class 18 (Bags and leather goods); Class 24 (Fabrics and linens); Class 25 (Clothing, footwear and headwear); Class 35 (Advertising and business services), and is based on an intent to use the mark in commerce (the goods or services are not yet sold under it). The latest step on the record is "New application office supplied data entered" on 2026-09-10.
| Mark | PENGUIN |
|---|---|
| Applicant | PEI Licensing, LLC, a limited liability company organized in Delaware |
| Applicant's location | Miami, Delaware |
| Serial number | 50100371 |
| Filed | 2026-09-10 |
| Filing basis | An intent to use the mark in commerce (the goods or services are not yet sold under it) |
| First use stated | 1967-06-01 |
| Classes | Class 3 (Cosmetics and cleaning products); Class 9 (Software and electronics); Class 10 (Medical devices); Class 14 (Jewelry and watches); Class 18 (Bags and leather goods); Class 24 (Fabrics and linens); Class 25 (Clothing, footwear and headwear); Class 35 (Advertising and business services) |
| Latest step on the record | New application office supplied data entered, 2026-09-10 |
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What will PENGUIN be used for?
Class 3 (Cosmetics and cleaning products)
(Based on Use) Fragrances; Cologne; Eau de toilette; Bath gel (Based on Intent to Use) Perfumes; Eau de parfum; Body lotion; Bath lotion; Non-medicated hand soaps; Perfumed soap; Cosmetics and cosmetic preparations
First use anywhere: 2011-04-01; first use in commerce: 2011-04-01, as the application states.
Class 9 (Software and electronics)
(Based on Use) Downloadable virtual goods in the nature of image files of clothing for use in online virtual environments (Based on Intent to Use) Downloadable virtual goods in the nature of image files of eyewear for use in online virtual worlds; Downloadable virtual goods in the nature of image files of footwear for use in online virtual worlds; Downloadable virtual goods in the nature of image files of clothing accessories, namely, sunglasses, bags, sports bags, and scarves for use in online virtual worlds; Carrying cases specially adapted for electronic equipment, namely, mobile phones, smart phones, tablet computers, headphones, ear buds and computer stylus.
First use anywhere: 2023-03-17; first use in commerce: 2023-03-17, as the application states.
Class 10 (Medical devices)
(Based on Use) Frames for spectacles and sunglasses; Eyeglass frames; Sunglass lenses; Spectacle lenses (Based on Intent to Use) Chains for spectacles and sunglasses; Cases for sunglasses; Cases for spectacles
First use anywhere: 2005-05-01; first use in commerce: 2005-05-01, as the application states.
Class 14 (Jewelry and watches)
Watches; Clocks; Watch and clock springs; Jewelry, namely, rings; Bracelets; Necklaces; Cufflinks; Tie bars; Cases adapted for holding watches; Jewellery cases
Class 18 (Bags and leather goods)
(Based on Use) Travel bags; Crossbody bags; Toiletry cases sold empty; School bags; Backpacks; Wallets; Billfolds; Business card cases; Credit card cases (Based on Intent to Use) Luggage; Luggage straps; Garment bags for travel; Shoe bags for travel; Briefcases; Briefcase-type portfolios; Attache cases; Messenger bags; Handbags; Pocketbooks; Evening bags; Clutches; Tote bags; Athletic bags; Duffel bags; Beach bags; Diaper bags; Cosmetic bags sold empty; Knapsacks; Waist packs; Umbrellas; Key cases; Change purses
First use anywhere: 2024-03-01; first use in commerce: 2024-03-01, as the application states.
Class 24 (Fabrics and linens)
Towels; Face cloths; Shower curtains; Pillowcases; Bed sheets; Bed blankets; Comforters; Duvet covers; Bedspreads; Pillow shams; Dust ruffles; Bed skirts; Fabric window coverings and treatments, namely, curtains, draperies, valances, and curtain tie-backs in the nature of textile curtain holders; Tablecloths, not of paper; Table napkins of textile; Wall hangings of textile; Quilts of textile; Mattress covers; Travel blankets; Lap robes
Class 25 (Clothing, footwear and headwear)
(Based on Use) Clothing, namely, tops, shirts, t-shirts, sweatshirts, hoodies, tank tops, pants, shorts, walking shorts, jeans, slacks, skirts and dresses; Clothing, namely, outerwear in the nature of wind-resistant jackets, jackets, coats, vests, pants, shorts, sweaters; Headwear, namely, hats, caps, visors and headbands, beanies; Shoes; Sneakers; Belts for clothing; Swimwear; Hosiery; Socks; Golf shirts; Polo shirts; Sport shirts; Dress shirts; Underwear; Sleepwear; Loungewear; Pajamas; Suits (Based on Intent to Use) Flip-flops for use as footwear; Sandals; Ties as clothing; Bow ties; Anti-sweat wristbands; Tuxedo shirts; Robes; Scarves; Gloves as clothing; Wristbands as clothing
First use anywhere: 1967-06-01; first use in commerce: 1967-06-01, as the application states.
Class 35 (Advertising and business services)
(Based on Use) Retail store services featuring apparel, hats, leather goods being bags, belts, and wallets, fashion accessories, footwear, personal care products, eyewear (Based on Intent to Use) Retail store services featuring jewelry, cosmetics, luggage, sports equipment
First use anywhere: 2024-03-01; first use in commerce: 2024-03-01, as the application states.
Where does the application stand?
| Date | Step on the record |
|---|---|
| 2026-09-10 | Application filing receipt mailed |
| 2026-09-10 | New application entered |
| 2026-09-10 | New application office supplied data entered |
Other new marks from PEI Licensing, LLC
| Filed | Mark | Classes |
|---|---|---|
| 2026-10-16 | SILVER HORIZON | 3 |
| 2026-10-16 | GOLD HORIZON | 3 |
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Order Full Report on PEI Licensing, LLCWhere this comes from
A company that wants to protect a new brand name in the United States files a trademark application with the United States Patent and Trademark Office. The application names the mark, the company applying, the classes of goods and services it will be used for, in the company's own words, and whether the brand is already on sale or is still to launch. Each application gets a serial number and a public record that follows it through examination.
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