Intuit Inc. has applied to register the trademark NOW THIS IS TAXES with the US Patent and Trademark Office for providing non-downloadable software for processing tax payments and providing non-downloadable software for professional tax practice management (Class 42: software as a service and technology services), and for goods or services in 2 other classes (USPTO record, serial 50171301, October 20, 2026).
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Intuit Inc., a corporation organized in Delaware, applied to register the trademark NOW THIS IS TAXES with the United States Patent and Trademark Office on 2026-10-20, serial number 50171301. The application covers 3 classes of goods and services, Class 35 (Advertising and business services); Class 36 (Financial and real estate services); Class 42 (Software as a service and technology services), and is based on the mark already being used in commerce. It gives December 2024 as the date of first use. The latest step on the record is "Application filing receipt mailed" on 2026-10-20.
| Mark | NOW THIS IS TAXES |
|---|---|
| Applicant | Intuit Inc., a corporation organized in Delaware |
| Applicant's location | Mountain View, Delaware |
| Serial number | 50171301 |
| Filed | 2026-10-20 |
| Filing basis | The mark already being used in commerce |
| First use stated | December 2024 |
| Classes | Class 35 (Advertising and business services); Class 36 (Financial and real estate services); Class 42 (Software as a service and technology services) |
| Latest step on the record | Application filing receipt mailed, 2026-10-20 |
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What will NOW THIS IS TAXES be used for?
Class 35 (Advertising and business services)
Consultation and advisory services in the fields of accounting and taxes; electronic tax filing services; providing tax calculation, preparation, planning, management, and filing services; consultation, advisory, analysis, and assistance services with regard to organizing, tracking, and reporting tax deductible expenses; matching small business owners and consumers with professionals in the fields of accounting, finance, investments and tax; providing information concerning taxes, tax calculation, tax planning, tax return preparation, tax refunds, tax management, preparation of tax forms, and tax returns filing
First use anywhere: December 2024; first use in commerce: December 2024, as the application states.
Class 36 (Financial and real estate services)
Consultation, advisory, analysis, and assistance services with regard to tax payment financial analysis, calculation, and management; online banking services enabling users to directly deposit tax refunds into accounts at financial institutions; online financial services, namely tax payment processing; transaction processing services for consumers, namely, processing of debit card transactions and tax payments and refunds; provision of information concerning tax payment financial management
First use anywhere: December 2024; first use in commerce: December 2024, as the application states.
Class 42 (Software as a service and technology services)
Providing non-downloadable software for tax calculation, preparation, planning, management, and filing; providing non-downloadable software for organizing, tracking, and reporting tax deductible expenses; providing non-downloadable software for processing tax payments; providing non-downloadable software for professional tax practice management; software as a service (SAAS) services featuring software for tax calculation, preparation, planning, management, and filing; software as a service (SAAS) services featuring software for organizing, tracking, and reporting tax-deductible expenses; software as a service (SAAS) services featuring software for processing tax payments; providing non-downloadable software for communication between financial, business and tax professionals and customers; providing non-downloadable software for customers to directly deposit tax refunds into accounts at financial institutions; providing non-downloadable software for multiple users to screen share and communicate for providing assistance with regard to accounting and taxes; providing non-downloadable software for providing clients with tax assistance; providing non-downloadable software for tracking charitable donations and calculating charitable tax deductions and fair market value of goods and services; providing non-downloadable software for users to capture, upload, download, store, organize, view, create, edit, encrypt, send and share documents, information, data, images, photographs, and electronic messages; providing non-downloadable software to pre-populate tax forms with tax data from online banking accounts; providing an online forum for users to post and respond to questions in the field of tax; providing non-downloadable software for communication between technical support representatives and customers; providing non-downloadable software for applying artificial intelligence and machine learning to optimize tax calculation, preparation, planning, management, and filing; providing non-downloadable software for automated analysis of financial data and for producing automated insights to facilitate decision-making in tax return preparation and filing
First use anywhere: December 2024; first use in commerce: December 2024, as the application states.
Where does the application stand?
| Date | Step on the record |
|---|---|
| 2026-10-20 | New application entered |
| 2026-10-20 | New application office supplied data entered |
| 2026-10-20 | Application filing receipt mailed |
Other new marks from Intuit Inc.
| Filed | Mark | Classes |
|---|---|---|
| 2026-09-09 | INTUIT | 9, 35, 36, 38, 41, 42, 45 |
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A company that wants to protect a new brand name in the United States files a trademark application with the United States Patent and Trademark Office. The application names the mark, the company applying, the classes of goods and services it will be used for, in the company's own words, and whether the brand is already on sale or is still to launch. Each application gets a serial number and a public record that follows it through examination.
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Source: USPTO record for NOW THIS IS TAXES, serial number 50171301.