Switch, Ltd. trademark application for KEEP 2.0

Switch, Ltd., a limited liability company organized in Nevada, applied to register the trademark KEEP 2.0 with the United States Patent and Trademark Office on 2026-08-21, serial number 50065683. The application covers one class of goods and services, Class 42 (Software as a service and technology services), and is based on an intent to use the mark in commerce (the goods or services are not yet sold under it). The latest step on the record is "Notification of non-final action e-mailed" on 2026-09-03.

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1. The Short Answer

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3. What They Do, And How The Money Works

4. Who Runs It, And How To Reach Them

5. The Money: Funding, Valuation, Runway

6. Who Pays Them, And Who They Are Up Against

7. Warning Bells

8. Sources

   1 cited source found

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What KEEP 2.0 will be used for

Class 42 (Software as a service and technology services)

Data center services, namely, designing, constructing, and operating secure environmentally-controlled data center facilities for the computers and telecommunications equipment of others; Data center services, namely, analyzing, evaluating, and certifying renewable energy credits, namely to confirm with environmental standards; Data center services, namely, designing secure AI environmentally-controlled colocation and enterprise facilities for the computers and telecommunications equipment of others; Computer data center services, namely, providing secure environmentally-controlled facilities for the location of computer servers and the telecommunications equipment of others; Data center services, namely, providing secure environmentally controlled facilities for the location of computer servers and the telecommunications equipment of others; Physical infrastructure support services, namely, monitoring, powering, inter-connecting and protecting the physical environment for computer network systems and telecommunications equipment of others in the field of business continuity and disaster avoidance; Data center services, namely, scientific research and design in the field of data center architecture; Data center services, namely, technical support services in the nature of diagnosing computer hardware and software problems by means of remote administration and management of in-house and hosted datacenter devices, databases, and software applications; Data center services, namely the engineering of customized cabinet adapted to hold the computer servers and telecommunication equipment of others; Data center services, namely, designing of and rental of computer server space in secure environmentally-controlled facilities for the computers and telecommunications equipment of others; Designing and provisioning of space for technological data center facilities; Data center services, namely, providing facilities for the location of computer servers and other technological equipment of others; Consulting in the field of telecommunications technology; Consulting services in the field of cloud computing; Structural engineering design services; Engineering design services; Monitoring of the data center ecosystem to ensure proper functioning; Technical support services, namely, remote and on-site infrastructure management services for monitoring, administration and management of public and private cloud computing IT and application systems; Data security consultancy;

Where the application stands

Other new marks from Switch, Ltd.

Where this comes from

A company that wants to protect a new brand name in the United States files a trademark application with the United States Patent and Trademark Office. The application names the mark, the company applying, the classes of goods and services it will be used for, in the company's own words, and whether the brand is already on sale or is still to launch. Each application gets a serial number and a public record that follows it through examination.

Every fact on this page is taken from that record and linked to it. MentionFox lists applications by companies only, corporations and limited liability companies; applications filed by individuals are not listed. A filing shows a company's plans for a name; it does not show sales, and an application can still be refused or abandoned.

Source: USPTO record for KEEP 2.0, serial number 50065683.

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