Gusto, Inc. has applied to register the trademark GUSTO with the US Patent and Trademark Office for Class 36 (Financial and real estate services), and for goods or services in 4 other classes. The filing basis is an intent to use the mark in commerce. As of November 9, 2026, the latest step on the record is: Approved for pub - principal register (USPTO record, serial 50050639, August 14, 2026).
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Gusto, Inc., a corporation organized in Delaware, applied to register the trademark GUSTO with the United States Patent and Trademark Office on 2026-08-14, serial number 50050639. The application covers 5 classes of goods and services, Class 9 (Software and electronics); Class 36 (Financial and real estate services); Class 41 (Education and entertainment); Class 42 (Software as a service and technology services); Class 45 (Legal and personal services), and is based on an intent to use the mark in commerce (the goods or services are not yet sold under it). The latest step on the record is "Approved for pub - principal register" on 2026-11-06.
| Mark | GUSTO |
|---|---|
| Applicant | Gusto, Inc., a corporation organized in Delaware |
| Applicant's location | San Francisco, Delaware |
| Serial number | 50050639 |
| Filed | 2026-08-14 |
| Filing basis | An intent to use the mark in commerce (the goods or services are not yet sold under it) |
| Classes | Class 9 (Software and electronics); Class 36 (Financial and real estate services); Class 41 (Education and entertainment); Class 42 (Software as a service and technology services); Class 45 (Legal and personal services) |
| Latest step on the record | Approved for pub - principal register, 2026-11-06 |
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What will GUSTO be used for?
Class 9 (Software and electronics)
Downloadable artificial intelligence software for human resource management, payroll administration, employee benefits administration, tax compliance, and small business management; downloadable machine learning software featuring predictive analytics, anomaly detection, and automated recommendations for human resource management, payroll administration, employee benefits administration, and tax compliance; downloadable artificial intelligence software featuring natural language processing and intelligent document processing for human resource management, payroll administration, and tax compliance; downloadable software incorporating artificial intelligence and machine learning for workforce analytics, compensation benchmarking, employee attrition prediction, and hiring recommendations; downloadable software incorporating artificial intelligence for automated regulatory compliance monitoring in the fields of employment law, payroll tax regulations, and human resources regulations
Class 36 (Financial and real estate services)
Digital wallet services, namely, providing online electronic stored value payment accounts in an electronic environment enabling the storage, sending, and receipt of funds; electronic funds transfer services, namely, electronic payroll disbursement, employee expense reimbursement payments, and business-to-employee payments; international payment services, namely, international electronic funds transfer services for payroll disbursement and business-to-employee payments; earned wage access services in the nature of electronic funds transfer services, namely, electronically transferring earned but unpaid wages to employees prior to scheduled payroll dates; employee savings account administration services, namely, administration and financial management of employee emergency savings accounts linked to employer payroll systems; financial wellness services for employers and employees, namely, providing online financial health risk assessments, budget planning, debt management tools services, and personalized financial wellness planning via online platforms
Class 41 (Education and entertainment)
Online educational services, namely, providing online non-downloadable tutorials tutorial videos, webinars, and published written instructional materials in the fields of payroll administration, human resources management, tax compliance, and small business management; providing online training programs and with certificates of completion available upon training course completion thereof in the fields of payroll administration, human resource management, employment law compliance, tax compliance, and small business management; educational services, namely, providing online learning management systems, namely, online courses and online non-downloadable articles for employers and employees featuring training content in the fields of payroll administration, human resource management, tax compliance, and small business management; providing online educational content, namely, online non-downloadable articles, written guides, tutorial videos, and instructional videos in the fields of payroll administration, human resources management, tax compliance, employment law, and small business management
Class 42 (Software as a service and technology services)
Software as a service (SaaS) featuring artificial intelligence and machine learning for human resource management, payroll administration, employee benefits administration, tax compliance, and small business management; software as a service (SaaS) featuring artificial intelligence for predictive analytics, anomaly detection, and automated recommendations for human resource management, payroll administration, employee benefits administration, and tax compliance; software as a service (SaaS) featuring artificial intelligence and machine learning for natural language processing and intelligent document processing for human resource management, payroll administration, and tax compliance; software as a service (SaaS) featuring machine learning for workforce analytics, compensation benchmarking, employee attrition prediction, and hiring recommendations; providing artificial intelligence and machine learning platforms as a service featuring software platforms for human resource management, payroll administration, employee benefits administration, and financial wellness applications; technical research and development services in the fields of artificial intelligence and machine learning for applications in human resource management, payroll administration, tax compliance, and employee financial services
Class 45 (Legal and personal services)
Regulatory compliance services, namely providing regulatory compliance information services in the fields of employment law, payroll tax regulations, human resources regulations, and small business regulatory requirements for regulatory compliance purposes; regulatory monitoring services, namely, monitoring changes in federal, state, and local employment laws, payroll tax regulations, and human resources regulations and providing alerts and notifications thereof via online software platforms for regulatory compliance purposes; online compliance guidance services for employers, namely, providing regulatory compliance information regarding federal, state, and local employment law compliance requirements, payroll tax filing obligations, and human resources regulatory requirements delivered via software
Where does the application stand?
| Date | Step on the record |
|---|---|
| 2026-08-14 | New application entered |
| 2026-08-14 | New application office supplied data entered |
| 2026-08-14 | Application filing receipt mailed |
| 2026-10-27 | Assigned to examiner |
| 2026-11-06 | Examiners amendment -written |
| 2026-11-06 | Examiners amendment e-mailed |
| 2026-11-06 | Examiner's amendment entered |
| 2026-11-06 | Notification of examiners amendment e-mailed |
| 2026-11-06 | Approved for pub - principal register |
GUSTO is the only trademark application Gusto, Inc. filed in the last 90 days, as far as the USPTO's daily records show.
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Order Full Report on Gusto, Inc.Where this comes from
A company that wants to protect a new brand name in the United States files a trademark application with the United States Patent and Trademark Office. The application names the mark, the company applying, the classes of goods and services it will be used for, in the company's own words, and whether the brand is already on sale or is still to launch. Each application gets a serial number and a public record that follows it through examination.
Every fact on this page is taken from that record and linked to it. MentionFox lists applications by companies only, corporations and limited liability companies; applications filed by individuals are not listed. A filing shows a company's plans for a name; it does not show sales, and an application can still be refused or abandoned.