FIRST SWING COLLECTIVE LLC has applied to register the trademark FIRST SWING with the US Patent and Trademark Office for video production services, media production services: video and film production and organization of events for cultural purposes (Class 41: education and entertainment), and for goods or services in 4 other classes. The filing basis is an intent to use the mark in commerce (USPTO record, serial 50057571, August 18, 2026).
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FIRST SWING COLLECTIVE LLC, a limited liability company organized in Michigan, applied to register the trademark FIRST SWING with the United States Patent and Trademark Office on 2026-08-18, serial number 50057571. The application covers 5 classes of goods and services, Class 16 (Paper goods and printed matter); Class 25 (Clothing, footwear and headwear); Class 28 (Toys, games and sporting goods); Class 35 (Advertising and business services); Class 41 (Education and entertainment), and is based on an intent to use the mark in commerce (the goods or services are not yet sold under it). The latest step on the record is "New application office supplied data entered" on 2026-08-18.
| Mark | FIRST SWING |
|---|---|
| Applicant | FIRST SWING COLLECTIVE LLC, a limited liability company organized in Michigan |
| Applicant's location | Okemos, Michigan |
| Serial number | 50057571 |
| Filed | 2026-08-18 |
| Filing basis | An intent to use the mark in commerce (the goods or services are not yet sold under it) |
| Classes | Class 16 (Paper goods and printed matter); Class 25 (Clothing, footwear and headwear); Class 28 (Toys, games and sporting goods); Class 35 (Advertising and business services); Class 41 (Education and entertainment) |
| Latest step on the record | New application office supplied data entered, 2026-08-18 |
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Which Company This Is
What They Do, And How The Money Works
Who Runs It, And How To Reach Them
The Money: Funding, Valuation, Runway
Who Pays Them, And Who They Are Up Against
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What will FIRST SWING be used for?
Class 16 (Paper goods and printed matter)
Stickers; Paper notebooks; Pens; Pencils; Highlighter pens; Blank notepads; Printed calendars; Printed books in the field of children’s education, personal development, sports, courage, confidence, perseverance, motivation, and life lessons; Printed children's books; Printed publications, namely, children's books, journals, and workbooks in the field of children’s education, personal development, sports, courage, confidence, perseverance, motivation, guided self-reflection, motivation, and life lessons
Class 25 (Clothing, footwear and headwear)
Pajamas; Crew necks; Crew neck sweaters; T-shirts; Hooded pullovers; Hooded sweat shirts; Hoodies; Sweaters; Long sleeve pullovers; Shirts and short-sleeved shirts; Tank tops; Pants; Socks; Hats; Jeans; Shorts; Headwear; Footwear; Swimwear; Clothing jackets; Underwear; Clothing belts
Class 28 (Toys, games and sporting goods)
Golf tee bags; Fitted covers for non-motorized golf bag carts; Golf tees; Golf towel clips for attachment to golf bags; Golf accessory pouches; Golf gloves; Golf bags; Golf clubs; Golf balls; Golf ball markers; Golf flags; Plush toys; Squeeze toys; Mechanical action toys; Toy animals; Toy stuffed animals; Stuffed toy animals; Toy animals and accessories therefor; Children's multiple activity toys; Children's multiple activity toys sold as a unit with printed books; Electronic action toys; Electronic learning toys; Musical toys; Toy musical instruments; Toy music boxes; Toy figures; Bath toys; Inflatable bath toys; Dolls; Wind-up toys; Plastic character toys
Class 35 (Advertising and business services)
Retail store services featuring books, printed publications, toys, stuffed animals, apparel, footwear, headwear, and accessories; On-line retail store services featuring books, printed publications, toys, stuffed animals, apparel, footwear, headwear, and accessories
Class 41 (Education and entertainment)
Multimedia entertainment services in the nature of development, production and post-production services in the fields of video and films; Multimedia entertainment services in the nature of recording, production and post-production services in the fields of music, video, and films; Video production services; Media production services, namely, video and film production; Organization of events for cultural purposes; Organizing cultural and arts events; Arranging, organizing, conducting, and hosting social entertainment events; Entertainment services, namely, multimedia production services; Entertainment services in the nature of development, creation, production and post-production services of multimedia entertainment content; Entertainment services, namely, providing video podcasts in the field of children’s entertainment, children’s stories, sports, personal development, courage, confidence, perseverance, motivation, life lessons, education, and entrepreneurship; Entertainment services, namely, providing podcasts in the field of children’s entertainment, children’s stories, sports, personal development, courage, confidence, perseverance, motivation, life lessons, education, and entrepreneurship; On-line video journals, namely, vlogs featuring nondownloadable videos in the field of children’s entertainment, children’s stories, sports, personal development, courage, confidence, perseverance, motivation, life lessons, education, and entrepreneurship; Providing online non-downloadable videos in the field of children’s entertainment, children’s stories, sports, personal development, courage, confidence, perseverance, motivation, life lessons, education, and entrepreneurship
Where does the application stand?
| Date | Step on the record |
|---|---|
| 2026-08-18 | Application filing receipt mailed |
| 2026-08-18 | New application entered |
| 2026-08-18 | New application office supplied data entered |
Other new marks from FIRST SWING COLLECTIVE LLC
| Filed | Mark | Classes |
|---|---|---|
| 2026-08-18 | THE ORIGINAL LESSON | 41 |
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A company that wants to protect a new brand name in the United States files a trademark application with the United States Patent and Trademark Office. The application names the mark, the company applying, the classes of goods and services it will be used for, in the company's own words, and whether the brand is already on sale or is still to launch. Each application gets a serial number and a public record that follows it through examination.
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Source: USPTO record for FIRST SWING, serial number 50057571.
