Cirque du Soleil Holding USA Newco, Inc. has applied to register the trademark FINDING UTOPIA CIRQUE DU SOLEIL with the US Patent and Trademark Office for presentation of live show performances, entertainment services: multimedia production services and multimedia entertainment software production services (Class 41: education and entertainment), and for goods or services in 9 other classes (USPTO record, serial 50140896, October 1, 2026).
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Cirque du Soleil Holding USA Newco, Inc., a corporation organized in Delaware, applied to register the trademark FINDING UTOPIA CIRQUE DU SOLEIL with the United States Patent and Trademark Office on 2026-10-01, serial number 50140896. The application covers 10 classes of goods and services, Class 9 (Software and electronics); Class 10 (Medical devices); Class 14 (Jewelry and watches); Class 16 (Paper goods and printed matter); Class 18 (Bags and leather goods); Class 20 (Furniture); Class 21 (Housewares); Class 25 (Clothing, footwear and headwear); Class 28 (Toys, games and sporting goods); Class 41 (Education and entertainment), and is based on an intent to use the mark in commerce (the goods or services are not yet sold under it). The latest step on the record is "Teas change of correspondence received" on 2026-10-26.
| Mark | FINDING UTOPIA CIRQUE DU SOLEIL |
|---|---|
| Applicant | Cirque du Soleil Holding USA Newco, Inc., a corporation organized in Delaware |
| Applicant's location | Las Vegas, Delaware |
| Serial number | 50140896 |
| Filed | 2026-10-01 |
| Filing basis | An intent to use the mark in commerce (the goods or services are not yet sold under it) |
| Classes | Class 9 (Software and electronics); Class 10 (Medical devices); Class 14 (Jewelry and watches); Class 16 (Paper goods and printed matter); Class 18 (Bags and leather goods); Class 20 (Furniture); Class 21 (Housewares); Class 25 (Clothing, footwear and headwear); Class 28 (Toys, games and sporting goods); Class 41 (Education and entertainment) |
| Latest step on the record | Teas change of correspondence received, 2026-10-26 |
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What will FINDING UTOPIA CIRQUE DU SOLEIL be used for?
Class 9 (Software and electronics)
Pre-recorded vinyl records featuring music; Pre-recorded DVDs featuring music or theatrical or dramatic performances; Downloadable audio and video recordings featuring music or theatrical or dramatic performances; Downloadable music via the internet and wireless devices; Downloadable musical sound recordings; Magnets; Compact discs featuring music; Pre-recorded CDs featuring music
Class 10 (Medical devices)
Cases for sunglasses
Class 14 (Jewelry and watches)
Jewelry; Charms for jewelry; Tie clips; Lapel pins; Key chains; Clocks and watches; Key rings
Class 16 (Paper goods and printed matter)
Pens; Printed souvenir programs concerning musical, theatrical and dramatic performances and circuses; Printed posters; Printed music books; Printed books in the field of musical, theatrical and dramatic performances and circuses; Printed post cards; Blank note cards; Gift boxes; Photo albums; Letter openers
Class 18 (Bags and leather goods)
Tote bags; Travelling bags; Wallets; Purses; Knapsacks; Gym bags; Key cases; All purpose sports bags; Reusable shopping bags; Clutch bags; Sports bags; Travel bags; Messenger bags; Back packs; Fanny packs; Coin purses; Luggage; Suitcases; Cosmetic bags sold empty; Umbrellas; Wristlet bags; Sling bags; Drawstring bags; Leather pouches; Pouches made from imitation leather; Pouches for holding make-up, keys and other personal items; Credit card cases and holders; Luggage tags
Class 20 (Furniture)
Hand fans; Ornaments of glass, ceramic, china, crystal, earthenware, terra cotta, porcelain, other than Christmas tree ornaments
Class 21 (Housewares)
Beverageware; Decorative plates; Decorative bowls; Works of art of glass, ceramic, china, crystal, earthenware, terra cotta, porcelain; Figurines of glass, ceramic, china, crystal, earthenware, terra cotta, porcelain; Sculptures of glass, ceramic, china, crystal, earthenware, terra cotta, porcelain; Vases; Vacuum bottle stoppers; Bottles, sold empty; Dishware; Thermal insulated containers for food or beverage; Candle holders; Votive candle holders; Drinking straws; Serving trays; Water bottles sold empty; Coasters, not of paper or textile; Household containers of metal; Mugs; Shot glasses
Class 25 (Clothing, footwear and headwear)
Clothing, namely, shirts, sweatshirts, T-shirts, crew neck shirts, nightshirts, jerseys, jackets, coats, windbreakers, sweatpants, shorts, swimsuits, robes, bathrobes, tank tops, sweaters, pants, ties, belts, hoodies; Headwear, namely, hats, caps; Hats
Class 28 (Toys, games and sporting goods)
Novelty toys for playing jokes; Christmas tree decorations, except lights, candles, and confectionery; Game controllers for computer games; Flying discs; Juggling equipment, namely, juggling balls, diabolos, juggling scarves, and juggling rings; Stuffed and plush toys; Novelty toys in the nature of carnival masks, paper party hats, confetti, hand-held party poppers and Christmas crackers for playing jokes
Class 41 (Education and entertainment)
Entertainment services in the nature of live musical performances; Entertainment services in the nature of live acrobatic, comical, circus, theatrical, musical, choreography and dance performances; Organization of entertainment events in the nature of acrobatic, comical, circus, theatrical, musical, choreography and dance performances; Conducting of entertainment events in the nature of acrobatic, comical, circus, theatrical, musical, choreography and dance performances; Presentation of live show performances; Entertainment services in the nature of development, creation, production and post-production services of multimedia entertainment content; Entertainment services, namely, multimedia production services; Entertainment services in the nature of production of audio-visual works and multimedia entertainment content; Multimedia entertainment services in the nature of recording, production and post-production services in the fields of music, video, and films; Multimedia entertainment software production services; Entertainment services, namely, providing non-downloadable prerecorded music via a website; Providing online non-downloadable videos in the field of theatrical performances featuring artistic acrobatic acts, comical acts, choreography, and dance; Arranging, organizing, conducting, and hosting social entertainment events; Event management services being organizing and conducting special events for social entertainment purposes; Conducting festivals in the field of music for cultural or entertainment purposes; Organizing and conducting festivals in the field of music for cultural or entertainment purposes
Where does the application stand?
| Date | Step on the record |
|---|---|
| 2026-10-01 | New application entered |
| 2026-10-01 | Application filing receipt mailed |
| 2026-10-26 | Teas change of owner address received |
| 2026-10-26 | Applicant/correspondence changes (non-responsive) entered |
| 2026-10-26 | Teas change of correspondence received |
Other new marks from Cirque du Soleil Holding USA Newco, Inc.
| Filed | Mark | Classes |
|---|---|---|
| 2026-10-01 | FINDING UTOPIA | 41 |
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Order Full Report on Cirque du Soleil Holding USA Newco, Inc.Where this comes from
A company that wants to protect a new brand name in the United States files a trademark application with the United States Patent and Trademark Office. The application names the mark, the company applying, the classes of goods and services it will be used for, in the company's own words, and whether the brand is already on sale or is still to launch. Each application gets a serial number and a public record that follows it through examination.
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Source: USPTO record for FINDING UTOPIA CIRQUE DU SOLEIL, serial number 50140896.