Avant, LLC has applied to register the trademark FINANCIALLY FORWARD with the US Patent and Trademark Office for consumer lending services and consumer banking services (Class 36: financial and real estate services), and for goods or services in 2 other classes. The filing basis is an intent to use the mark in commerce (USPTO record, serial 50191706, October 30, 2026).
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Avant, LLC, a limited liability company organized in Delaware, applied to register the trademark FINANCIALLY FORWARD with the United States Patent and Trademark Office on 2026-10-30, serial number 50191706. The application covers 3 classes of goods and services, Class 9 (Software and electronics); Class 36 (Financial and real estate services); Class 42 (Software as a service and technology services), and is based on an intent to use the mark in commerce (the goods or services are not yet sold under it). The latest step on the record is "Application filing receipt mailed" on 2026-10-30.
| Mark | FINANCIALLY FORWARD |
|---|---|
| Applicant | Avant, LLC, a limited liability company organized in Delaware |
| Applicant's location | Chicago, Delaware |
| Serial number | 50191706 |
| Filed | 2026-10-30 |
| Filing basis | An intent to use the mark in commerce (the goods or services are not yet sold under it) |
| Classes | Class 9 (Software and electronics); Class 36 (Financial and real estate services); Class 42 (Software as a service and technology services) |
| Latest step on the record | Application filing receipt mailed, 2026-10-30 |
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What will FINANCIALLY FORWARD be used for?
Class 9 (Software and electronics)
Downloadable software in the nature of a mobile application for accessing financial account information, conducting loan payments, applying for and providing loans, requesting and providing interest rate information, providing and completing loan applications, requesting and providing credit limit increases, and providing customer service, namely, providing payment alerts, providing early fraud warnings, refinancing existing loans, updating personal information and account details, verifying identity and financial information, and providing information regarding secured assets, customer referrals, transaction logs and educational content, all in the field of consumer financial services, namely, consumer banking services, consumer lending, personal loans, credit counseling, lines of credit, money lending, loan servicing, credit card services, installment loans, revolving loans, and auto loans
Class 36 (Financial and real estate services)
Payment processing services in the field of credit card, debit card, and electronic payments; Consumer lending services; credit card services, namely, credit card payment processing services, credit card authorization services, credit card transaction processing services, issuing credit cards, credit card financing services, namely, administering consumer credit plans and collecting through central billing systems, providing online information for merchants regarding guidelines and fees pertaining to credit card acceptance, credit card verification, financial administration of credit card accounts, providing electronic processing of credit card transactions and electronic payments via a global computer network, providing cash and other rebates for credit card use as part of a customer loyalty program, credit counseling and financial credit scoring services for consumer credit card users, credit repair and restoration services for consumer credit card users; consumer banking services
Class 42 (Software as a service and technology services)
Providing on-line, non-downloadable software for accessing financial account information, conducting loan payments, applying for and providing loans, requesting and providing interest rate information, providing and completing loan applications, requesting and providing credit limit increases, and providing customer service, namely, providing payment alerts, providing early fraud warnings, refinancing existing loans, updating personal information and account details, verifying identity and financial information, and providing information regarding secured assets, customer referrals, transaction logs and educational content, all in the field of consumer financial services, namely, consumer banking services, consumer lending, personal loans, credit counseling, lines of credit, money lending, loan servicing, credit card services, installment loans, revolving loans, and auto loans
Where does the application stand?
| Date | Step on the record |
|---|---|
| 2026-10-30 | New application entered |
| 2026-10-30 | New application office supplied data entered |
| 2026-10-30 | Application filing receipt mailed |
FINANCIALLY FORWARD is the only trademark application Avant, LLC filed in the last 90 days, as far as the USPTO's daily records show.
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Order Full Report on Avant, LLCWhere this comes from
A company that wants to protect a new brand name in the United States files a trademark application with the United States Patent and Trademark Office. The application names the mark, the company applying, the classes of goods and services it will be used for, in the company's own words, and whether the brand is already on sale or is still to launch. Each application gets a serial number and a public record that follows it through examination.
Every fact on this page is taken from that record and linked to it. MentionFox lists applications by companies only, corporations and limited liability companies; applications filed by individuals are not listed. A filing shows a company's plans for a name; it does not show sales, and an application can still be refused or abandoned.
Source: USPTO record for FINANCIALLY FORWARD, serial number 50191706.