FIDELITY is FMR LLC's new trademark: FMR LLC applied to register it with the US Patent and Trademark Office on October 22, 2026 for mutual fund investment services, retirement fund investment services and investment management services (Class 36: financial and real estate services), and for goods or services in 4 other classes (USPTO record, serial 50176120, October 22, 2026).
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FMR LLC, a limited liability company organized in Delaware, applied to register the trademark FIDELITY with the United States Patent and Trademark Office on 2026-10-22, serial number 50176120. The application covers 5 classes of goods and services, Class 9 (Software and electronics); Class 16 (Paper goods and printed matter); Class 35 (Advertising and business services); Class 36 (Financial and real estate services); Class 41 (Education and entertainment), and is based on an intent to use the mark in commerce (the goods or services are not yet sold under it). The latest step on the record is "Application filing receipt mailed" on 2026-10-22.
| Mark | FIDELITY |
|---|---|
| Applicant | FMR LLC, a limited liability company organized in Delaware |
| Applicant's location | Boston, Delaware |
| Serial number | 50176120 |
| Filed | 2026-10-22 |
| Filing basis | An intent to use the mark in commerce (the goods or services are not yet sold under it) |
| Classes | Class 9 (Software and electronics); Class 16 (Paper goods and printed matter); Class 35 (Advertising and business services); Class 36 (Financial and real estate services); Class 41 (Education and entertainment) |
| Latest step on the record | Application filing receipt mailed, 2026-10-22 |
| Mark description | The mark consists of the word Fidelity to the right of a circle containing the design of a pyramid from which beams of light radiate. |
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Which Company This Is
What They Do, And How The Money Works
Who Runs It, And How To Reach Them
The Money: Funding, Valuation, Runway
Who Pays Them, And Who They Are Up Against
Warning Bells
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What will FIDELITY be used for?
Class 9 (Software and electronics)
Computer software for managing investment portfolios; computer software for maintaining, managing and reporting financial information; computer software for use by financial service providers to obtain investment transaction and account information; computer software used by financial service providers for contact management; computer software for initiating, processing and tracking financial transactions; computer software for use in obtaining access to, and enhancing the user's experience of, an Internet web site which provides news, information and online financial services; computer software for portfolio modeling.
Class 16 (Paper goods and printed matter)
Booklets and brochures in the field of investments and financial services
Class 35 (Advertising and business services)
Providing business information to financial service providers by means of an Internet web site, in the field of business marketing; referral services in the field of investment advice and financial planning; personnel placement and recruiting services; consulting services in the field of marketing financial services; marketing services rendered to members of the financial services industry, namely, creating and designing promotional materials for use by financial service providers and assisting financial service providers to develop their own marketing plans, and to implement their own direct mail campaigns, advertising campaigns and public relations campaigns promoting public awareness of the need for investment planning
Class 36 (Financial and real estate services)
Mutual fund investment services; retirement fund investment services; investment management services; financial planning; securities brokerage services; money management; financial analysis; investment management in the field of private placement of securities; investment management in the field of initial public offerings; providing financial information by electronic means; providing personalized investment information, investment account management and securities brokerage services, all by means of wireless communication devices and by means of the Internet; research in the field of investments and finance; providing retirement plan sponsors with financial news and information, information about retirement planning, investment account information, and information about mutual fund performance; donor advised investment of funds for charitable purposes; charitable fund raising services; automated securities trade execution services; providing financial information in the field of retirement planning; retirement plan administration services; financial administration and investment management services rendered to non-profit organizations; financial services rendered primarily to states, municipalities and tax exempt organizations, namely, providing financial news and information and investment account information by means of the Internet; life insurance and annuity underwriting services; consulting services in the field of insurance; risk management services; insurance brokerage services; administration of stock option plans, employer stock purchase plans and directed share programs for others; providing financial information about employee stock option plans to participants and potential participants in such plans; securities brokerage services provided to holders of stock options; administration of employee benefit plans, defined benefit plans, defined contribution plans and employee pension plans; consulting services rendered t
Class 41 (Education and entertainment)
Educational services, namely, conducting classes, workshops, seminars and conferences in the field of investments and in the field of marketing financial services; and distributing course materials in connection therewith; online workshops in the field of investments and financial planning; online newsletters in the field of investments, finance and related subjects; providing information in the field of financial education to financial service providers by means of an Internet website.
Where does the application stand?
| Date | Step on the record |
|---|---|
| 2026-10-22 | New application entered |
| 2026-10-22 | Application filing receipt mailed |
Other new marks from FMR LLC
| Filed | Mark | Classes |
|---|---|---|
| 2026-11-06 | FIDELITY FOUNDATION SERVICES | 9, 42 |
| 2026-11-03 | CONTINUING AGENDA | 36, 41, 45 |
| 2026-11-02 | REAL RETURNS | 9, 16, 35, 36, 41 |
| 2026-10-22 | FIDELITY | 9, 16, 35, 36, 41 |
| 2026-10-22 | FIDELITY INVESTMENTS | 9, 16, 35, 36, 41 |
| 2026-10-21 | FIDELITY ADVANTAGE 401(K) | 36 |
| 2026-09-15 | SIGNATURE DONOR-ADVISED FUND | 36 |
| 2026-09-10 | HONDOFLOW | 42 |
| 2026-09-10 | CONVERSATIONS THAT MOVE MARKETS | 42 |
| 2026-08-12 | GREEN PIER | 36 |
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Order Full Report on FMR LLCWhere this comes from
A company that wants to protect a new brand name in the United States files a trademark application with the United States Patent and Trademark Office. The application names the mark, the company applying, the classes of goods and services it will be used for, in the company's own words, and whether the brand is already on sale or is still to launch. Each application gets a serial number and a public record that follows it through examination.
Every fact on this page is taken from that record and linked to it. MentionFox lists applications by companies only, corporations and limited liability companies; applications filed by individuals are not listed. A filing shows a company's plans for a name; it does not show sales, and an application can still be refused or abandoned.