ITA Group, Inc. trademark application for EVENT365

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ITA Group, Inc., a corporation organized in Iowa, applied to register the trademark EVENT365 with the United States Patent and Trademark Office on 2026-10-13, serial number 50158165. The application covers 4 classes of goods and services, Class 35 (Advertising and business services); Class 40 (Material treatment); Class 41 (Education and entertainment); Class 42 (Software as a service and technology services), and is based on the mark already being used in commerce. It gives 2026-05-04 as the date of first use. The latest step on the record is "Application filing receipt mailed" on 2026-10-13.

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What will EVENT365 be used for?

Class 35 (Advertising and business services)

Arranging for business expositions, events, meetings, conventions, trade shows, conferences and presentations for others; arranging and conducting business expositions, events, meetings, conventions, trade shows, conferences and presentation for others; and development and publication of promotional materials for others; Conducting and administering incentive award events and programs to promote the sale of the merchandise and travel awards of others; conducting and administering employee incentive award events and programs aimed at recognizing employees' performance, improving sales and marketing productivity, and providing information regarding the foregoing employee incentive award events and programs via the Internet; Business consulting services; Special event planning for business purposes; corporate event management services; special event planning for commercial, promotional or advertising purposes; event planning and management for marketing, branding, promoting or advertising the goods and services of others; business data analysis; analyzing and compiling business data

First use anywhere: 2026-05-04; first use in commerce: 2026-05-04, as the application states.

Class 40 (Material treatment)

Construction for others of scenery, props, staging, temporary structures, and lighting, sound, and power supply and distribution equipment for business expositions, events, meetings, conventions, trade shows, conferences and presentations

First use anywhere: 2026-05-04; first use in commerce: 2026-05-04, as the application states.

Class 41 (Education and entertainment)

Publication of multimedia materials for others; film and videotape production; providing live, multimedia and other form of entertainment namely live musical performances and prerecorded background music; special event planning consultation and services, namely providing event design, coordination, entertainment, site selection, logistical services, tours and excursions for attendees; rental of scenery, props, staging, temporary structures for theatrical productions and corporate events, political events and golf tournaments; Business education and training services, namely, developing customized leadership and executive development programs; providing customized keynote presentation to business leaders; Educational services, namely, arranging and conducting conferences, seminars, presentations, e-learning, in-person learning, virtual classrooms and workshops in the fields of business, corporate event strategy, event marketing, leadership and executive development; Educational services, namely, conducting workshops, seminars and presentations in the fields of corporate event strategy, event planning, event marketing, attendee engagement, behavioral engagement, and measurement of event effectiveness and return on investment; Providing online non-downloadable electronic publications in the nature of reports, guides and articles in the fields of corporate event strategy, event planning, event marketing, attendee engagement, and measurement of event effectiveness and return on investment

First use anywhere: 2026-05-04; first use in commerce: 2026-05-04, as the application states.

Class 42 (Software as a service and technology services)

Providing special event design services namely, design of scenery, props, staging, temporary structures, and lighting, sound, and power supply and distribution equipment for business expositions, events, meetings, conventions, trade shows, conferences and presentations for others; Providing database management tools for meeting and/or event planning, namely, providing temporary use of on-line non-downloadable software development tools for use in database management in the field of meeting planning and event planning; Providing database management, budgeting, workflow approval and accounting tools for customer relationship marketing services, namely, providing use of on-line non-downloadable software for use in coordination and fulfillment of incentive programs for others involving merchandise and travel awards to promote sale and marketing productivity; Software as a service (SAAS) services, namely, hosting software for use by others for use in meeting planning and database management, for group events and database management, budgets, workflow approval and accounting for coordination and fulfillment of incentive programs for others involving merchandise and travel awards to promote sales and marketing productivity in association with customer relationship management services; Providing online non-downloadable computer software programs; Providing temporary use of online non-downloadable software for collecting, compiling, analyzing and reporting data relating to corporate events, attendee engagement, attendee behavior, event effectiveness and event return on investment; software as a service (SAAS) services featuring software for measuring and analyzing corporate event performance, attendee engagement and event return on investment

First use anywhere: 2026-05-04; first use in commerce: 2026-05-04, as the application states.

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Where this comes from

A company that wants to protect a new brand name in the United States files a trademark application with the United States Patent and Trademark Office. The application names the mark, the company applying, the classes of goods and services it will be used for, in the company's own words, and whether the brand is already on sale or is still to launch. Each application gets a serial number and a public record that follows it through examination.

Every fact on this page is taken from that record and linked to it. MentionFox lists applications by companies only, corporations and limited liability companies; applications filed by individuals are not listed. A filing shows a company's plans for a name; it does not show sales, and an application can still be refused or abandoned.

Source: USPTO record for EVENT365, serial number 50158165.

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