DO THE NEW is LG Electronics Inc.'s new trademark: LG Electronics Inc. applied to register it with the US Patent and Trademark Office on September 15, 2026 for Class 9 (Software and electronics), and for goods or services in 3 other classes. The filing basis is a registration or application outside the United States (USPTO record, serial 50108769, September 15, 2026).
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LG Electronics Inc., a corporation, applied to register the trademark DO THE NEW with the United States Patent and Trademark Office on 2026-09-15, serial number 50108769. The application covers 4 classes of goods and services, Class 9 (Software and electronics); Class 16 (Paper goods and printed matter); Class 35 (Advertising and business services); Class 41 (Education and entertainment), and is based on a registration or application outside the United States. The latest step on the record is "Teas/email correspondence entered" on 2026-10-26.
| Mark | DO THE NEW |
|---|---|
| Applicant | LG Electronics Inc., a corporation |
| Applicant's location | Seoul, KR |
| Serial number | 50108769 |
| Filed | 2026-09-15 |
| Filing basis | A registration or application outside the united states |
| Classes | Class 9 (Software and electronics); Class 16 (Paper goods and printed matter); Class 35 (Advertising and business services); Class 41 (Education and entertainment) |
| Latest step on the record | Teas/email correspondence entered, 2026-10-26 |
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What will DO THE NEW be used for?
Class 9 (Software and electronics)
Downloadable electronic publications in the nature of magazines, books, newsletters, brochures, manuals in the field of industrial design, product design and design innovation; Downloadable electronic books in the field of industrial design, product design and design innovation; Downloadable electronic brochures in the field of industrial design, product design and design innovation; Downloadable electronic periodicals in the field of industrial design, product design and design innovation; Downloadable video recordings featuring industrial design, product design and design innovation; Downloadable multimedia files containing text, images, audio and video relating to industrial design, product design and design innovation; Downloadable digital educational materials, namely, handouts, printable books, worksheets, manuals in the field of industrial design, product design and design innovation; Downloadable promotional videos in the field of consumer electronics, industrial design, product design and design innovation
Class 16 (Paper goods and printed matter)
Printed publications, namely, books, magazines, brochures, booklets, manuals in the field of industrial design, product design and design innovation; Printed books in the field of industrial design, product design and design innovation; Printed brochures in the field of industrial design, product design and design innovation; Printed periodicals in the field of industrial design, product design and design innovation; Printed newsletters in the field of industrial design, product design and design innovation; Posters in the field of industrial design, product design and design innovation; Printed instructional and teaching materials in the field of industrial design, product design and design innovation; Printed promotional materials in the field of consumer electronics, industrial design, product design and design innovation
Class 35 (Advertising and business services)
Organization of exhibitions for commercial or advertising purposes in the field of consumer electronics, design and innovation; Development of promotional campaigns relating to consumer electronics, design and innovation; Promotion of goods through design-related brand campaigns; Publication of publicity texts in the field of design and innovation; Production of advertising films in the field of design and innovation; Dissemination of advertising and promotional materials in the field of design and innovation; Providing television home shopping services in the field of consumer electronics, design, and innovation
Class 41 (Education and entertainment)
Organization of exhibitions for cultural or educational purposes in the field of industrial design, product design and design innovation; Arranging and conducting of seminars in the field of industrial design, product design and design innovation; Arranging and conducting of conferences and symposiums in the field of industrial design, product design and design innovation; Arranging and conducting of workshops in the field of industrial design, product design and design innovation; Providing online non-downloadable publications in the nature of books, magazines, brochures, manuals, booklets in the field of industrial design, product design and design innovation; Publication of books, texts and periodicals in the field of industrial design, product design and design innovation, other than publicity texts; Production of non-advertising videos in the field of industrial design, product design and design innovation; Providing online non-downloadable videos in the field of industrial design, product design and design innovation; Providing information in the field of industrial design, product design and design innovation for educational or cultural purposes
Where does the application stand?
| Date | Step on the record |
|---|---|
| 2026-09-15 | New application entered |
| 2026-09-15 | Application filing receipt mailed |
| 2026-09-15 | New application office supplied data entered |
| 2026-09-30 | Assigned to examiner |
| 2026-10-02 | Non-final action written |
| 2026-10-02 | Non-final action e-mailed |
| 2026-10-02 | Notification of non-final action e-mailed |
| 2026-10-26 | Teas response to office action received |
| 2026-10-26 | Correspondence received in law office |
| 2026-10-26 | Teas/email correspondence entered |
Other new marks from LG Electronics Inc.
| Filed | Mark | Classes |
|---|---|---|
| 2026-11-02 | DO THE NEW | 9, 16, 35, 41 |
| 2026-11-02 | RAINY DAYS | 7, 9, 11 |
| 2026-10-30 | AI MAGIC SEARCH | 9, 42 |
| 2026-10-28 | SIDESTAGE | 9 |
| 2026-09-08 | STANBYME BEAM | 9 |
| 2026-08-21 | THINQ WEB | 9, 38, 42 |
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Order Full Report on LG Electronics Inc.Where this comes from
A company that wants to protect a new brand name in the United States files a trademark application with the United States Patent and Trademark Office. The application names the mark, the company applying, the classes of goods and services it will be used for, in the company's own words, and whether the brand is already on sale or is still to launch. Each application gets a serial number and a public record that follows it through examination.
Every fact on this page is taken from that record and linked to it. MentionFox lists applications by companies only, corporations and limited liability companies; applications filed by individuals are not listed. A filing shows a company's plans for a name; it does not show sales, and an application can still be refused or abandoned.
Source: USPTO record for DO THE NEW, serial number 50108769.