Lamartek, Inc. has applied to register the trademark DIVE RITE EQUIPMENT FOR SERIOUS DIVERS with the US Patent and Trademark Office for gas flow meter (Class 9: software and electronics), and for goods or services in 5 other classes. The filing basis is the mark already being used in commerce (USPTO record, serial 50205052, November 6, 2026).
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Lamartek, Inc., a corporation organized in Florida, applied to register the trademark DIVE RITE EQUIPMENT FOR SERIOUS DIVERS with the United States Patent and Trademark Office on 2026-11-06, serial number 50205052. The application covers 6 classes of goods and services, Class 6 (Metal goods); Class 9 (Software and electronics); Class 11 (Appliances and lighting); Class 16 (Paper goods and printed matter); Class 28 (Toys, games and sporting goods); Class 40 (Material treatment), and is based on the mark already being used in commerce. It gives 2010-01-12 as the date of first use. The latest step on the record is "Application filing receipt mailed" on 2026-11-06.
| Mark | DIVE RITE EQUIPMENT FOR SERIOUS DIVERS |
|---|---|
| Applicant | Lamartek, Inc., a corporation organized in Florida |
| Applicant's location | Lake City, Florida |
| Serial number | 50205052 |
| Filed | 2026-11-06 |
| Filing basis | The mark already being used in commerce |
| First use stated | 2010-01-12 |
| Classes | Class 6 (Metal goods); Class 9 (Software and electronics); Class 11 (Appliances and lighting); Class 16 (Paper goods and printed matter); Class 28 (Toys, games and sporting goods); Class 40 (Material treatment) |
| Latest step on the record | Application filing receipt mailed, 2026-11-06 |
| Mark description | The mark consists of The color(s) red, yellow and black is/are claimed as a feature of the mark.The mark consists of a red triangle and a yellow triangle with two cut outs, one on either side of the yellow triangle positioned in the shape of a square; the words "DIVE RITE" in white capitalletters fanciful print outlined in black; and the words "EQUIPMENT FOR SERIOUS DIVERS" in red. The white background is not claimed as a part of the mark. |
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What will DIVE RITE EQUIPMENT FOR SERIOUS DIVERS be used for?
Class 6 (Metal goods)
Small items of metal hardware, namely, hose mounts, light mounts, hand mounts, scuba tank attachments in the nature of metal guards to cover valves, manually operated metal crossover isolation valves in the nature of manifolds for double scuba tank setup, metal straps and bands for use on scuba tanks, chop locks, snaps, d and o rings, carabineers, bolts, nuts, angled adapter, metal hose retaining clips for cylinders, back plates, side mounted plates and stabilizer plates
First use anywhere: 2009-06-15; first use in commerce: 2010-01-12, as the application states.
Class 9 (Software and electronics)
video camera arms in the nature of a camera stability accessory; gas flow meter; audio and video recordings featuring scuba training films and scuba diving films; diving equipment, namely, breathing gas regulators, first and second stage regulators for breathing gas, dry suits for diving in cold water, diving suits featuring dry suit gaiters; sporting articles for scuba diving, namely, buoyancy compensator modules, buoyancy control devices and buoyancy compensators, pressure gauges, depth gauges, directional compasses, closed circuit rebreather, diving masks, snorkels, fins, lift bags to deploy to the surface of the water during scuba diving activity for buoyancy and signaling
First use anywhere: 2009-06-15; first use in commerce: 2010-01-12, as the application states.
Class 11 (Appliances and lighting)
lighting systems comprising flashlights with light head, battery charger and battery canister system comprising interlocking battery canisters, interchangeable light heads, high-intensity electric bulbs, and custom hardware for attachment to diving equipment; and video lighting system comprising light reflectors, diffusers, video flex and articulator arms
First use anywhere: 2009-06-15; first use in commerce: 2010-01-12, as the application states.
Class 16 (Paper goods and printed matter)
printed matter, namely, newsletters, journals, and manuals featuring articles and instruction relating to scuba diving; catalogues featuring goods for scuba diving; posters, stickers, paper tags, log books, pencils, and slates for writing and drawing
First use anywhere: 2009-06-15; first use in commerce: 2010-01-12, as the application states.
Class 28 (Toys, games and sporting goods)
Sacks and bags in the nature of sportsmen's diving bags featuring equipment covers, packaging that acts as a carrying bag for Dive Rite buoyancy compensators and wings and pockets, namely, zip pockets, hook and loop fastener pockets, quick releasepockets, weight system pockets, mask pockets; Sporting articles for scuba diving, namely,harness restraints strap sleeves, arrows to be used as directional markers, retaining straps,reels and lines, and scuba diver's harness including shoulder pads for the scuba harness; bagsspecially adapted for sporting equipment, namely, analyzer bags and drysuit bags; diving fins
First use anywhere: 2009-06-15; first use in commerce: 2010-01-12, as the application states.
Class 40 (Material treatment)
Manufacturing services for others in the field of scuba diving equipment, namely,harnesses, bands, metal hardware, staging, gaiters, masks, fins, snorkels, bags and sacs, lift bags, flash lights andlighting, buoyancy compensator devices, namely, buoyancy compensator modules, buoyancycontrol devices and buoyancy compensators, side mounts, rebreathers, pockets, reels, lines and directional arrows and markers, mask, fins and snorkels, andlines, regulators, straps, bungee lines, dive tools, video camera arms, underwater urinators,back plates, side mounts, bands, staging, computers, gauges, hoses, apparel, accessories,harnesses, bands, straps, valves, computers, gauges, drysuits, hoses, apparel, weight plates,weight pockets and signaling devices, equipment straps, bags and covers
First use anywhere: 2009-06-16; first use in commerce: 2010-01-12, as the application states.
Where does the application stand?
| Date | Step on the record |
|---|---|
| 2026-11-06 | New application entered |
| 2026-11-06 | Application filing receipt mailed |
DIVE RITE EQUIPMENT FOR SERIOUS DIVERS is the only trademark application Lamartek, Inc. filed in the last 90 days, as far as the USPTO's daily records show.
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Order Full Report on Lamartek, Inc.Where this comes from
A company that wants to protect a new brand name in the United States files a trademark application with the United States Patent and Trademark Office. The application names the mark, the company applying, the classes of goods and services it will be used for, in the company's own words, and whether the brand is already on sale or is still to launch. Each application gets a serial number and a public record that follows it through examination.
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Source: USPTO record for DIVE RITE EQUIPMENT FOR SERIOUS DIVERS, serial number 50205052.