LEGO Holding A/S, a corporation, applied to register the trademark CUTELINGS with the United States Patent and Trademark Office on 2026-07-31, serial number 50024517. The application covers 5 classes of goods and services, Class 9 (Software and electronics); Class 16 (Paper goods and printed matter); Class 25 (Clothing, footwear and headwear); Class 28 (Toys, games and sporting goods); Class 41 (Education and entertainment), and is based on an intent to use the mark in commerce (the goods or services are not yet sold under it). The latest step on the record is "New application entered" on 2026-07-31.
| Mark | CUTELINGS |
|---|---|
| Applicant | LEGO Holding A/S, a corporation |
| Applicant's location | Billund, DK |
| Serial number | 50024517 |
| Filed | 2026-07-31 |
| Filing basis | An intent to use the mark in commerce (the goods or services are not yet sold under it) |
| Classes | Class 9 (Software and electronics); Class 16 (Paper goods and printed matter); Class 25 (Clothing, footwear and headwear); Class 28 (Toys, games and sporting goods); Class 41 (Education and entertainment) |
| Latest step on the record | New application entered, 2026-07-31 |
| Mark description | The mark consists of the stylized wording 'cutelings' in lowercase letters with a five-pointed star containing a circle in its center positioned above the letter 'l'. The entire design is enclosed within a thick, irregular outline. |
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What the Full Report on LEGO Holding A/S covers
The Short Answer
Which Company This Is
What They Do, And How The Money Works
Who Runs It, And How To Reach Them
The Money: Funding, Valuation, Runway
Who Pays Them, And Who They Are Up Against
Warning Bells
Sources
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What CUTELINGS will be used for
Class 9 (Software and electronics)
Recorded computer game software; Recorded video game software; Downloadable computer game software; Downloadable video game software; Downloadable electronic game software for cellular telephones; Decorative magnets; Refrigerator magnets; Downloadable electronic publications in the nature of of children's books, picture books, story books, comic books, travel books, educational books in the field of early reading and books in the field of construction toys; Downloadable images in the field of of children's entertainment for use as computer wallpaper and screensavers; Downloadable virtual goods in the nature of image files of clothing, footwear, headwear, masquerade costumes, masquerade masks, textile goods and substitutes for textile goods, lighting fixtures, key rings, charms for key rings, lanyards for keys for use in online virtual worlds; Downloadable virtual goods in the nature of image files of time instruments being watches, jewelry, jewelry boxes, stationery, packaging materials of paper, all-purpose carrying bags, carrier bags of paper or plastic, umbrellas, furniture, picture frames, tableware, cookware in the nature of pots and pans, household containers, board games, and toy figurines, and ornaments for Christmas trees for use in online virtual worlds; Video recordings featuring children's entertainment and animated cartoons; Downloadable video recordings featuring children's entertainment and animated cartoons; Musical sound recordings
Class 16 (Paper goods and printed matter)
Printed children's books; Printed picture books; Printed story books; Printed comic books; Printed travel books; printed educational books in the field of early reading; printed books in the field of construction toys; Printed postcards; Printed greeting cards; Printed posters; Stickers; Collectible printed trading cards; albums for collecting stickers and trading cards; Printed calendars; Stationery; Envelopes; Writing pads; Drawing pads; Pen and pencil cases; Pencil sharpeners; Erasers; Gift bags; Decorative pencil-top ornaments; Party ornaments of paper; printed instruction manuals for construction toys
Class 25 (Clothing, footwear and headwear)
Clothing, namely, , shirts, pants, jackets, sweatshirts, gloves; Underwear; Socks; Sleepwear; Costumes for use in children's dress up play; Halloween costumes and masks sold in connection therewith; Footwear; Headwear
Class 28 (Toys, games and sporting goods)
Construction toys; toy construction blocks and connecting links therefor; Toy figures; Toy vehicles; Toy animals; Toy furniture; toy foliage; Board games; Jigsaw puzzles; play mats for use with construction toys; Toy weapons; Christmas tree ornaments; Card games; Toy buildings and accessories therefor; Building games; Hand-held games with liquid crystal displays; Cases for action figures; construction toy sets and carrying cases and storage cases sold as a unit; toy boxes; Protective carrying cases specially adapted for handheld video games; LED lights for lighting purposes sold as component of small toys
Class 41 (Education and entertainment)
Online fan club services; educational and entertainment services, namely, providing a website featuring non-downloadable interactive games, activities in the nature of games and puzzles, non-downloadable publications in the nature of story books, non-downloadable publications in the nature of comic books, and non-downloadable videos, non-downloadable articles, non-downloadable publications, namely, instructional material in the nature of manuals in the field of children's toys, cartoons and construction toys; providing entertainment services, namely, conducting parties; providing on-line computer games; providing interactive multi-user computer games via the internet and electronic communication networks; entertainment services, namely, providing temporary use of non-downloadable interactive games; providing online non-downloadable comic books and comic strips
Where the application stands
| Date | Step on the record |
|---|---|
| 2026-07-31 | Application filing receipt mailed |
| 2026-07-31 | New application entered |
Other new marks from LEGO Holding A/S
| Filed | Mark | Classes |
|---|---|---|
| 2026-08-05 | BRICKTEMBER | 28, 35 |
| 2026-07-13 | BRICKLINK | 28, 35 |
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Order Full Report on LEGO Holding A/SWhere this comes from
A company that wants to protect a new brand name in the United States files a trademark application with the United States Patent and Trademark Office. The application names the mark, the company applying, the classes of goods and services it will be used for, in the company's own words, and whether the brand is already on sale or is still to launch. Each application gets a serial number and a public record that follows it through examination.
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