AppLovin Corporation has applied to register the trademark APPLOVIN MAX with the US Patent and Trademark Office for Class 42 (Software as a service and technology services), and for goods or services in 2 other classes. The filing basis is an intent to use the mark in commerce (USPTO record, serial 50112933, September 16, 2026).
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AppLovin Corporation, a corporation organized in Delaware, applied to register the trademark APPLOVIN MAX with the United States Patent and Trademark Office on 2026-09-16, serial number 50112933. The application covers 3 classes of goods and services, Class 9 (Software and electronics); Class 35 (Advertising and business services); Class 42 (Software as a service and technology services), and is based on an intent to use the mark in commerce (the goods or services are not yet sold under it). The latest step on the record is "Teas amendment entered before attorney assigned" on 2026-09-17.
| Mark | APPLOVIN MAX |
|---|---|
| Applicant | AppLovin Corporation, a corporation organized in Delaware |
| Applicant's location | Palo Alto, Delaware |
| Serial number | 50112933 |
| Filed | 2026-09-16 |
| Filing basis | An intent to use the mark in commerce (the goods or services are not yet sold under it) |
| Classes | Class 9 (Software and electronics); Class 35 (Advertising and business services); Class 42 (Software as a service and technology services) |
| Latest step on the record | Teas amendment entered before attorney assigned, 2026-09-17 |
| Mark description | The mark consists of a stylized triangle design featuring three small circles at its vertices connected by lines, with the bottom line slightly curved, positioned to the left of the wording "AppLovin Max". |
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What will APPLOVIN MAX be used for?
Class 9 (Software and electronics)
Downloadable computer software for the collection, editing, organizing, modifying, book marking, transmission, storage, and sharing of data and information; Downloadable computer software for use as an application programming interface (API); Downloadable computer software using artificial intelligence (AI) for digital advertising optimization in the field of marketing; Downloadable optimization software for optimizing advertising impressions and advertisement placement; Downloadable software development kits (SDK); Downloadable software development tools for mobile application development, monetization, and publishing management in the field of mobile advertising and app monetization; Downloadable software for advertising inventory management
Class 35 (Advertising and business services)
Advertising services in the field of providing an online real-time advertising auction platform enabling advertisers to bid on and purchase digital advertising space and impressions within third-party mobile applications and games; Online advertising and marketing services in the field of mediating and facilitating the placement, delivery, and sale of advertisements, including rewarded video, app open, interstitial, banner, and MREC advertisements; Business data analysis services in the field of providing reports and analytics regarding advertising impression and user data for use in evaluating and optimizing advertising campaigns and monetization strategies; Business consulting services in the field of providing recommendations to optimize advertising revenue based on audience and impression data; Analyzing and compiling data for measuring the performance of advertising campaigns; Advertising services in the field of providing an online marketplace for buyers and sellers of advertising space and services
Class 42 (Software as a service and technology services)
Providing a website featuring non-downloadable software using artificial intelligence (AI) for auction and bidding services for mobile advertising; Software as a service (SAAS) services featuring software for mobile advertising auction and bidding; Software as a service (SAAS) services featuring software for using artificial intelligence (AI) for mobile advertising auction and bidding; Providing on-line non-downloadable software for use in managing digital advertising campaigns; Providing on-line non-downloadable software for facilitating real-time bidding (RTB) for digital advertisements; Artificial intelligence as a service (AIAAS) services featuring software using artificial intelligence (AI) for use in optimizing advertising campaigns, optimizing bidding on impressions and determining optimal placement of advertisements; Providing on-line non-downloadable software for the collection, editing, organizing, modifying, book marking, transmission, storage, and sharing information; Providing temporary use of online non-downloadable software development kits (SDKs); Providing a web hosting platform for users to access real-time analytics and measurements; Platform as a service (PAAS) featuring computer software platforms for integrating mobile advertising demand sources in the field of mobile advertising; Platform as a service (PAAS) featuring computer software platforms for the transmission of advertising content, ad requests, and bid responses for mobile applications; Providing online non-downloadable computer software platforms for application development and mobile application publishing and monetization; Software as a service (SAAS) services featuring software for digital advertising campaign management, ad serving, audience targeting, and performance analytics; Software as a service (SAAS) services featuring software for in-app bidding and mobile advertising mediation; Providing on-line non-downloadable software for development and publishing tools
Where does the application stand?
| Date | Step on the record |
|---|---|
| 2026-09-16 | New application entered |
| 2026-09-16 | Application filing receipt mailed |
| 2026-09-17 | Teas voluntary amendment received |
| 2026-09-17 | Teas amendment entered before attorney assigned |
APPLOVIN MAX is the only trademark application AppLovin Corporation filed in the last 90 days, as far as the USPTO's daily records show.
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Order Full Report on AppLovin CorporationWhere this comes from
A company that wants to protect a new brand name in the United States files a trademark application with the United States Patent and Trademark Office. The application names the mark, the company applying, the classes of goods and services it will be used for, in the company's own words, and whether the brand is already on sale or is still to launch. Each application gets a serial number and a public record that follows it through examination.
Every fact on this page is taken from that record and linked to it. MentionFox lists applications by companies only, corporations and limited liability companies; applications filed by individuals are not listed. A filing shows a company's plans for a name; it does not show sales, and an application can still be refused or abandoned.
Source: USPTO record for APPLOVIN MAX, serial number 50112933.