Hills Point Industries, LLC has applied to register the trademark APE-X with the US Patent and Trademark Office for business consultation services, business data analysis and business development consulting services (Class 35: advertising and business services), and for goods or services in 2 other classes. The filing basis is an intent to use the mark in commerce (USPTO record, serial 50141837, October 2, 2026).
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Hills Point Industries, LLC, a limited liability company organized in Delaware, applied to register the trademark APE-X with the United States Patent and Trademark Office on 2026-10-02, serial number 50141837. The application covers 3 classes of goods and services, Class 9 (Software and electronics); Class 35 (Advertising and business services); Class 42 (Software as a service and technology services), and is based on an intent to use the mark in commerce (the goods or services are not yet sold under it). The latest step on the record is "Application filing receipt mailed" on 2026-10-02.
| Mark | APE-X |
|---|---|
| Applicant | Hills Point Industries, LLC, a limited liability company organized in Delaware |
| Applicant's location | Norwalk, Delaware |
| Serial number | 50141837 |
| Filed | 2026-10-02 |
| Filing basis | An intent to use the mark in commerce (the goods or services are not yet sold under it) |
| Classes | Class 9 (Software and electronics); Class 35 (Advertising and business services); Class 42 (Software as a service and technology services) |
| Latest step on the record | Application filing receipt mailed, 2026-10-02 |
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What will APE-X be used for?
Class 9 (Software and electronics)
Downloadable business software for optimizing and managing product offerings and product sales, namely, one or more of creative ideation, product development, product sourcing, demand planning and forecasting, logistics, product marketing, pricing strategies, intellectual property screening and tracking, brand strategies, brand promotion and tracking, customer service, customer experience analytics, website traffic optimization, data analytics, business analytics, and artificial intelligence; Downloadable computer programs using artificial intelligence (AI) for optimizing and managing product offerings and product sales, namely, one or more of creative ideation, product development, product sourcing, demand planning and forecasting, logistics, product marketing, pricing strategies, intellectual property screening and tracking, brand strategies, brand promotion and tracking, customer service, customer experience analytics, website traffic optimization, data analytics, business analytics, and artificial intelligence
Class 35 (Advertising and business services)
Business consultation services; Business data analysis; Business development consulting services; Business marketing consulting services; Business consulting services in the field of promoting and tracking the brands of others; Business consulting services, namely, providing assistance in development of business strategies and creative ideation; Market analysis and research services; Advertising services, namely, promoting and marketing the goods and services of others through all public communication means; Marketing services in the field of web site traffic optimization; Marketing and consulting services in the field of promoting and tracking the goods, services, and brands of others through all public communication means; Business management of logistics for others; Business services, namely, combined strategic goods or services sourcing and cooperative purchasing for others; Consultation services, namely, creative and strategic consultation regarding development and production of marketing campaigns for others; Business management consultation in the field of optimizing and managing product offerings and product sales; Marketing services rendered using artificial intelligence (AI)
Class 42 (Software as a service and technology services)
Software as a service (SAAS) services featuring software for optimizing and managing product offerings and product sales, namely, one or more of creative ideation, product development, product sourcing, demand planning and forecasting, logistics, product marketing, pricing strategies, intellectual property screening and tracking, brand strategies, brand promotion and tracking, customer service, customer experience analytics, website traffic optimization, data analytics, business analytics, and artificial intelligence; Software as a service (SAAS) services featuring software using artificial intelligence (AI) for optimizing and managing product offerings and product sales, namely, one or more of creative ideation, product development, product sourcing, demand planning and forecasting, logistics, product marketing, pricing strategies, intellectual property screening and tracking, brand strategies, brand promotion and tracking, customer service, customer experience analytics, website traffic optimization, data analytics, business analytics, and artificial intelligence
Where does the application stand?
| Date | Step on the record |
|---|---|
| 2026-10-02 | New application entered |
| 2026-10-02 | New application office supplied data entered |
| 2026-10-02 | Application filing receipt mailed |
Other new marks from Hills Point Industries, LLC
| Filed | Mark | Classes |
|---|---|---|
| 2026-10-02 | GORILLA APE-X | 9, 35, 42 |
| 2026-09-17 | RUGGED RHINO | 17, 21 |
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A company that wants to protect a new brand name in the United States files a trademark application with the United States Patent and Trademark Office. The application names the mark, the company applying, the classes of goods and services it will be used for, in the company's own words, and whether the brand is already on sale or is still to launch. Each application gets a serial number and a public record that follows it through examination.
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