American Heart Association, Inc. has applied to register the trademark AMERICAN HEART ASSOCIATION'S CENTER FOR THE BRAIN with the US Patent and Trademark Office for downloadable podcasts in the field of health, downloadable webcasts in the field of health and downloadable posters (Class 9: software and electronics), and for goods or services in 7 other classes (USPTO record, serial 50174581, October 21, 2026).
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American Heart Association, Inc., a corporation organized in New York, applied to register the trademark AMERICAN HEART ASSOCIATION'S CENTER FOR THE BRAIN with the United States Patent and Trademark Office on 2026-10-21, serial number 50174581. The application covers 8 classes of goods and services, Class 9 (Software and electronics); Class 16 (Paper goods and printed matter); Class 35 (Advertising and business services); Class 36 (Financial and real estate services); Class 41 (Education and entertainment); Class 42 (Software as a service and technology services); Class 43 (Restaurants and lodging); Class 44 (Medical and beauty services), and is based on an intent to use the mark in commerce (the goods or services are not yet sold under it). The latest step on the record is "Application filing receipt mailed" on 2026-10-21.
| Mark | AMERICAN HEART ASSOCIATION'S CENTER FOR THE BRAIN |
|---|---|
| Applicant | American Heart Association, Inc., a corporation organized in New York |
| Applicant's location | Dallas, New York |
| Serial number | 50174581 |
| Filed | 2026-10-21 |
| Filing basis | An intent to use the mark in commerce (the goods or services are not yet sold under it) |
| Classes | Class 9 (Software and electronics); Class 16 (Paper goods and printed matter); Class 35 (Advertising and business services); Class 36 (Financial and real estate services); Class 41 (Education and entertainment); Class 42 (Software as a service and technology services); Class 43 (Restaurants and lodging); Class 44 (Medical and beauty services) |
| Latest step on the record | Application filing receipt mailed, 2026-10-21 |
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What will AMERICAN HEART ASSOCIATION'S CENTER FOR THE BRAIN be used for?
Class 9 (Software and electronics)
Downloadable podcasts in the field of health; Downloadable webcasts in the field of health; Downloadable electronic newsletters in the field of health, fitness, and nutrition; Downloadable documents in the field of health, fitness, and nutrition provided via a website; Downloadable posters; Downloadable printable educational materials in the field of treatment and prevention of brain attacks, cerebrovascular events, and cerebrovascular disease; Downloadable electronic publications in the nature of informational flyers in the field of health, fitness, and nutrition; Downloadable electronic publications in the nature of manuals in the field of health, fitness, and nutrition, cardiopulmonary resuscitation, life support, and first aid; Downloadable electronic publications in the nature of manuals in the field of treatment and prevention of brain attacks, cerebrovascular events, and cerebrovascular disease; Downloadable educational course materials in the field of health; Downloadable educational course materials in the field of treatment and prevention of brain attacks, cerebrovascular events, and cerebrovascular disease; Downloadable electronic data files featuring recipes; Downloadable cookbooks
Class 16 (Paper goods and printed matter)
Printed posters; Printed publications, namely, hand-outs and guides in the field of health, fitness, and nutrition; Printed publications, namely, hand-outs and guides in the field of treatment and prevention of brain attacks, cerebrovascular events, and cerebrovascular disease; Printed educational materials in the field of treatment and prevention of brain attacks, cerebrovascular events, and cerebrovascular disease; Printed newsletters in the field of health, fitness, and nutrition; Printed informational flyers featuring information in the field of health, fitness, and nutrition; Printed informational flyers featuring information in the field of treatment and prevention of brain attacks, cerebrovascular events, and cerebrovascular disease; Printed recipe cards; Printed cookbooks; Stickers; Printed journals in the field of health
Class 35 (Advertising and business services)
Promoting public awareness of health, fitness, and nutrition; Promoting public awareness of treatment and prevention of brain attacks, cerebrovascular events, and cerebrovascular disease; Promoting collaboration within the scientific, research and provider communities to achieve advances in the field of improving health care practices; Promoting collaboration within the scientific, research and provider communities to achieve advances in the field of health; Promoting collaboration within the scientific, research and provider communities to achieve advances in the field of treatment and prevention of brain attacks, cerebrovascular events, and cerebrovascular disease
Class 36 (Financial and real estate services)
Charitable fundraising; Charitable fundraising services by means of organizing and conducting special events; Charitable fundraising services by means of running and walking events; Charitable fundraising services for promoting research, education and other activities relating to health, fitness, and nutrition; Charitable fundraising services for promoting research, education and other activities relating to treatment and prevention of brain attacks, cerebrovascular events, and cerebrovascular disease
Class 41 (Education and entertainment)
Providing online newsletters in the field of health, fitness, and nutrition via e-mail; Providing non-downloadable videos in the field of health, fitness, and nutrition via a website; Providing non-downloadable videos in the field of treatment and prevention of brain attacks, cerebrovascular events, and cerebrovascular disease via a website; Providing information about exercise and fitness via a website; Educational services, namely, conducting informal on-line programs in the fields of health, fitness, and nutrition; Educational services, namely, conducting informal on-line programs in the fields of treatment and prevention of brain attacks, cerebrovascular events, and cerebrovascular disease; Educational services, namely, conducting classes in the field of health, fitness, and nutrition; Educational services, namely, conducting classes in the field of treatment and prevention of brain attacks, cerebrovascular events, and cerebrovascular disease; Educational services, namely, conducting seminars in the field of health, fitness, and nutrition; Educational services, namely, conducting conferences in the field of health, fitness, and nutrition
Class 42 (Software as a service and technology services)
Developing quality control standards for the treatment and prevention of brain attacks, cerebrovascular events, and cerebrovascular disease; Scientific study and research in the field(s) of health, fitness, and nutrition; Development of voluntary standards for healthcare and treatment and prevention of brain attacks, cerebrovascular events, and cerebrovascular disease; Medical and scientific research information in the field of health; Providing medical and scientific research information; Medical and scientific research in the field of health
Class 43 (Restaurants and lodging)
Providing information in the field of recipes and cooking
Class 44 (Medical and beauty services)
Providing a website featuring information regarding healthy living and lifestyle wellness; Providing health information via a website; Providing nutrition information via a website
Where does the application stand?
| Date | Step on the record |
|---|---|
| 2026-10-21 | New application entered |
| 2026-10-21 | Application filing receipt mailed |
Other new marks from American Heart Association, Inc.
| Filed | Mark | Classes |
|---|---|---|
| 2026-09-04 | CERTIFIED PROFESSIONAL BY THE AMERICAN HEART ASSOCIATION-DIGITAL HEALTH COACHING IN CHRONIC DISEASE | 9, 16, 35, 41, 44 |
| 2026-08-24 | HEALTH TECHUITY | 9, 16, 35, 36, 41, 44 |
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Order Full Report on American Heart Association, Inc.Where this comes from
A company that wants to protect a new brand name in the United States files a trademark application with the United States Patent and Trademark Office. The application names the mark, the company applying, the classes of goods and services it will be used for, in the company's own words, and whether the brand is already on sale or is still to launch. Each application gets a serial number and a public record that follows it through examination.
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Source: USPTO record for AMERICAN HEART ASSOCIATION'S CENTER FOR THE BRAIN, serial number 50174581.