A NEW ESSENTIAL UTILITY is Swival IP Holdings LLC's new trademark: Swival IP Holdings LLC applied to register it with the US Patent and Trademark Office on August 24, 2026 for health clinic services, Intravenous (IV) vitamin therapy services and Intravenous (IV) hydration therapy services (Class 44: medical and beauty services), and for goods or services in 3 other classes (USPTO record, serial 50068384, August 24, 2026).
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Swival IP Holdings LLC, a limited liability company organized in Delaware, applied to register the trademark A NEW ESSENTIAL UTILITY with the United States Patent and Trademark Office on 2026-08-24, serial number 50068384. The application covers 4 classes of goods and services, Class 9 (Software and electronics); Class 38 (Telecommunications); Class 42 (Software as a service and technology services); Class 44 (Medical and beauty services), and is based on an intent to use the mark in commerce (the goods or services are not yet sold under it). The latest step on the record is "Application filing receipt mailed" on 2026-08-24.
| Mark | A NEW ESSENTIAL UTILITY |
|---|---|
| Applicant | Swival IP Holdings LLC, a limited liability company organized in Delaware |
| Applicant's location | Irvine, Delaware |
| Serial number | 50068384 |
| Filed | 2026-08-24 |
| Filing basis | An intent to use the mark in commerce (the goods or services are not yet sold under it) |
| Classes | Class 9 (Software and electronics); Class 38 (Telecommunications); Class 42 (Software as a service and technology services); Class 44 (Medical and beauty services) |
| Latest step on the record | Application filing receipt mailed, 2026-08-24 |
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Sources
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What will A NEW ESSENTIAL UTILITY be used for?
Class 9 (Software and electronics)
Downloadable software in the nature of a mobile application for analyzing and organizing data related to physical health, physical fitness, diet tracking, mental health, spiritual wellness, finances, education, employment, community engagement, entertainment preferences, and relationships on personal and inter-generational familial levels
Class 38 (Telecommunications)
Providing access to an electronic exchange of medical records across a nationwide health information network
Class 42 (Software as a service and technology services)
Providing temporary use of online non-downloadable computer software applications for verifying an identity of an individual before providing access to the content of a computer software platform; Providing online non-downloadable computer software platforms for analyzing and organizing data related to physical health, physical fitness, diet tracking, mental health, spiritual wellness, finances, education, employment, community engagement, entertainment preferences, and relationships on personal and inter-generational familial levels; Providing temporary use of online non-downloadable software using artificial intelligence (AI) for automating analysis and organization of physical and mental health trends, physical fitness trends, mental and spiritual wellness trends, financial data, diet tracking data, educational development data, employment data, leadership development data, and relationship data on personal and inter-generational familial levels; Providing a website featuring on-line non-downloadable software that enables users to review and analyze physical health and wellness trends, namely, lab results, bodily vital measurements, dietary trends, and exercise information; Providing an interactive web site featuring technology that enables users to enter, access, track, monitor and generate health and medical information and reports
Class 44 (Medical and beauty services)
Health clinic services; Intravenous (IV) vitamin therapy services; Intravenous (IV) hydration therapy services; Providing personalized healthcare and medical information in the nature of lab test results, vital signs data, family medical records, and personal medical records; Providing medical information; Providing online information related to limited in-home medical services for individuals
Where does the application stand?
| Date | Step on the record |
|---|---|
| 2026-08-24 | New application entered |
| 2026-08-24 | New application office supplied data entered |
| 2026-08-24 | Application filing receipt mailed |
Other new marks from Swival IP Holdings LLC
| Filed | Mark | Classes |
|---|---|---|
| 2026-08-31 | THE NEXT ESSENTIAL UTILITY | 9, 38, 42, 44 |
| 2026-08-24 | SWIVAL POWERING A BETTER LIFE | 9, 38, 42, 44 |
| 2026-08-24 | SWIVAL POWERING A BETTER LIFE | 9, 38, 42, 44 |
| 2026-08-24 | POWERING A BETTER LIFE | 9, 38, 42, 44 |
| 2026-08-24 | VITALIQ | 9, 38, 42, 44 |
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Order Full Report on Swival IP Holdings LLCWhere this comes from
A company that wants to protect a new brand name in the United States files a trademark application with the United States Patent and Trademark Office. The application names the mark, the company applying, the classes of goods and services it will be used for, in the company's own words, and whether the brand is already on sale or is still to launch. Each application gets a serial number and a public record that follows it through examination.
Every fact on this page is taken from that record and linked to it. MentionFox lists applications by companies only, corporations and limited liability companies; applications filed by individuals are not listed. A filing shows a company's plans for a name; it does not show sales, and an application can still be refused or abandoned.
Source: USPTO record for A NEW ESSENTIAL UTILITY, serial number 50068384.