10OR is Amazon Technologies, Inc.'s new trademark: Amazon Technologies, Inc. applied to register it with the US Patent and Trademark Office on October 20, 2026 for speakers, wireless local area network enabled speakers and customizable electronic speakers (Class 9: software and electronics), and for goods or services in 6 other classes. The filing basis is an intent to use the mark in commerce (USPTO record, serial 50172626, October 20, 2026).
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Amazon Technologies, Inc., a corporation organized in California, applied to register the trademark 10OR with the United States Patent and Trademark Office on 2026-10-20, serial number 50172626. The application covers 7 classes of goods and services, Class 9 (Software and electronics); Class 28 (Toys, games and sporting goods); Class 35 (Advertising and business services); Class 38 (Telecommunications); Class 41 (Education and entertainment); Class 42 (Software as a service and technology services); Class 45 (Legal and personal services), and is based on an intent to use the mark in commerce (the goods or services are not yet sold under it). The latest step on the record is "Application filing receipt mailed" on 2026-10-20.
| Mark | 10OR |
|---|---|
| Applicant | Amazon Technologies, Inc., a corporation organized in California |
| Applicant's location | Seattle, California |
| Serial number | 50172626 |
| Filed | 2026-10-20 |
| Filing basis | An intent to use the mark in commerce (the goods or services are not yet sold under it) |
| Classes | Class 9 (Software and electronics); Class 28 (Toys, games and sporting goods); Class 35 (Advertising and business services); Class 38 (Telecommunications); Class 41 (Education and entertainment); Class 42 (Software as a service and technology services); Class 45 (Legal and personal services) |
| Latest step on the record | Application filing receipt mailed, 2026-10-20 |
| Mark description | The mark consists of stylized numbers "1" and "0" stacked vertically on top of stylized letters "O" and "R;" the number "1" being formed by a triangle located to the left of a vertical rectangle and vertically aligned at the top of a rectangle with a space between the triangle and rectangle; the number "0" being in block font; the letter "O" being in block font; the letter "R" being formed by a triangle located to the right of a vertical rectangle and vertically aligned at the top of a rectangle with a space between the triangle and rectangle; the stylized number "1" is positioned vertically above the block letter "O;" the block number "0" is positioned vertically above the stylized letter "R". |
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What will 10OR be used for?
Class 9 (Software and electronics)
Wireless handheld devices, namely, voice-controlled information devices comprised of cloud-connected and voice-controlled smart audio speakers with virtual personal assistant capabilities; speakers; wireless local area network enabled speakers; customizable electronic speakers; media players; digital media streaming devices; televisions; displays for television receivers, namely, organic light-emitting diode (OLED) televisions; remote controls for televisions; tablet computers; personal digital assistants; sound recording and sound reproducing apparatus; computer peripheral devices; wireless and wired controllers and control devices for monitoring, controlling, and automating other electronic devices, including electronic locks, security systems, garage door openers, electric gates, televisions, cameras, video streaming devices, lighting, HVAC systems, appliances, temperature control systems, and humidity, smoke, and door and window sensors; home automation hubs and smart-home hubs comprised of voice-activated speakers, computer hardware, and recorded software for connecting and controlling multiple networked devices in the internet of things (IoT); wearable computer hardware in the nature of smartwatches; mountable cameras; wireless local area network enabled cameras; security cameras; video cameras for monitoring the interior and exterior of residences and commercial buildings; electronic doorbells; motion sensors; computer hardware, namely, routers, wireless network extenders, and wireless access point (WAP) devices; downloadable voice command and recognition software; downloadable speech to text conversion software; downloadable computer software for natural language processing and summarizing speech and information; downloadable voice-enabled software applications for personal information management; downloadable wireless communication software for voice, audio, video, and data transmission; downloadable computer software used for controlling wireless handheld devices, gaming devices, and toys; downloadable computer software for connecting, operating, integrating, controlling, and managing networked consumer electronic devices and internet of things (IoT) electronic devices via wireless networks; downloadable computer software for use as an application programming interface (API); downloadable software development kits (SDKs) comprising downloadable software development tools and downloadable software for use as an application programming interface (A
Class 28 (Toys, games and sporting goods)
Toys; plush toys; stuffed toys; dolls; electronic toys; interactive toys; toys incorporating artificial intelligence; toys incorporating electronic components; toys incorporating sound features; handheld unit for playing electronic games, other than those adopted for use with an external display screen or monitor; games featured on a portable handheld device.
Class 35 (Advertising and business services)
Advertising and marketing services, namely, promoting the brands, goods and services of others; advertising consultation; ad serving, namely, placing advertisements on smart TV platforms, streaming media services, and other digital distribution channels for others; online retail store services featuring a wide variety of consumer electronics, home security and surveillance devices, and related goods, including domestic and industrial electronic products; providing consumer product information for the purpose of assisting with the selection of general consumer merchandise to meet the consumer's needs; providing consumer information and related news in the field of sports, entertainment, business and finance, politics and government, health and physical fitness, weather, science and technology, travel, arts and literature, lifestyle and personal growth, vehicles and transportation, education and child development, real estate, fashion and design, food and cooking, home decorating, music and cinema, history, medicine, and law; order fulfillment services; computerized database management.
Class 38 (Telecommunications)
Telecommunication access services; delivery of messages by electronic transmission; telecommunication services, namely, electronic transmission of streamed and downloaded audio, video and multimedia content files via computer and other communications networks; electronic transmission of information and data; telecommunications, namely, communication via portable electronic devices, portable media players, portable digital devices, speakers, and smart speakers, for transmitting, accessing, receiving, uploading, downloading, encoding, decoding, streaming, displaying, storing, caching, and transferring voice, audio, visual images, and data; data streaming; telecommunications services, namely, transmission of text, images, audio, video, and data via telecommunications networks, wireless communications networks, and the internet; streaming of audio, visual, and audiovisual material via the internet and wireless networks; video-on-demand transmission; Internet protocol television (IPTV) transmission services; Internet radio broadcasting services; audio and video broadcasting services; broadcasting of cinematographic films and audiovisual programs; transmission of webcasts; podcasting services; providing user access to search engines; providing access to online directories, databases, websites, blogs, and reference materials; transmission of news; providing an on-line forum for transmission of messages among computer users and the transmission of photos, videos, text, data, images, and sound; transmission of interactive television and movie program guides; provision of telecommunications connections to computer databases.
Class 41 (Education and entertainment)
Education; providing of training; entertainment; sporting and cultural activities; provision of information in the field of entertainment; entertainment services, namely, providing an interactive electronic companion character incorporating artificial intelligence for entertainment purposes; providing on-line music, publications, and games, not downloadable; entertainment services, namely, providing non-downloadable pre-recorded music, comedy, and spoken word recordings by means of audio and video transmission over global computer and other communications networks; development, production, and distribution of television programs, motion pictures, and multimedia entertainment content; providing entertainment programming by means of telecommunications networks, computer networks, the internet, satellite, wireless communications networks, television, and cable television; providing non-downloadable entertainment programming; providing information, news, and commentary in the field of entertainment, including movies, television, audiovisual works, music, audio works, books, theatre, literary works, sporting events, recreational activities, leisure activities, tournaments, art, dance, musicals, exhibitions, sports instruction, clubs, radio, comedy, contests, visual works, games, gaming, festivals, museums, parks, cultural events, concerts, publishing, animation, current events, and multimedia presentations; providing reviews and personalized recommendations in the field of entertainment; current event news reporting; organizing community sporting and cultural events; education and training services, namely, conducting classes, workshops, and seminars in the field of home and business security, neighborhood safety, crime reduction, public safety, disaster preparedness, and use of consumer electronics for security, home automation, and personal safety purposes.
Class 42 (Software as a service and technology services)
Software as a service (SaaS) featuring computer software used for controlling stand-alone voice controlled information and personal assistant devices; software as a service (SaaS) featuring computer software for connecting, operating, integrating, controlling, and managing networked consumer electronic devices, home climate devices, and lighting products via wireless networks; software as a service (SaaS) featuring computer software for accessing, browsing, and searching online databases, audio, video, and multimedia content, games, and software applications; software as a service (SaaS) featuring software using artificial intelligence for machine learning, pattern recognition, and predictive analytics, and for indexing, integrating, and retrieving data; platform as a service (PaaS) featuring computer software platforms for use to connect and control networked devices in the internet of things (IoT); application service provider (ASP) services featuring software for controlling, integrating, operating, connecting, and managing voice controlled information devices, namely, cloud-connected and voice-controlled smart consumer electronic devices and electronic personal assistant devices; artificial intelligence as a service (AIaaS) featuring software for interactive electronic devices and toys; artificial intelligence as a service (AIaaS) featuring software for voice command and recognition, user intent fulfillment, managing and operating internet of things devices, facilitating e-commerce transactions, and database management; design and development of computer hardware and computer software; computer software consultation services for developing software applications; technical support and information services in the field of computer software; technical support and information services in the field of computer networks; technical support and information services in the field of wireless networking; technical consultancy and information in the field of routers, wireless network extenders, and wireless access point (WAP) devices; monitoring of computer systems by remote access to detect home security breaches; monitoring of camera systems by remote access to detect home security breaches; cybersecurity services in the nature of restricting unauthorized access to computer systems.
Class 45 (Legal and personal services)
Personal concierge services for others comprising making requested personal arrangements and reservations and providing customer-specific information to meet individual needs; security services for the protection of property and individuals, namely, home security services for the protection of people and tangible property, and personal security services for the protection of people and tangible property; home security monitoring services using wireless and wired sensors, motion detectors, alarms, audio devices, video devices, home automation devices, and security devices and equipment; consulting services in the field of public safety, namely, disaster prevention consultancy; online social networking services.
Where does the application stand?
| Date | Step on the record |
|---|---|
| 2026-10-20 | New application entered |
| 2026-10-20 | Application filing receipt mailed |
Other new marks from Amazon Technologies, Inc.
| Filed | Mark | Classes |
|---|---|---|
| 2026-11-05 | AWS QUICK | 9, 42 |
| 2026-10-20 | KINDLE | 35 |
| 2026-10-20 | TENOR | 9, 28, 35, 38, 41, 42, 45 |
| 2026-10-20 | 10.OR | 9, 28, 35, 38, 41, 42, 45 |
| 2026-10-14 | GRAVITY SHMAVITY | 35, 39 |
| 2026-10-12 | PRIME 360 | 9, 38, 41, 42 |
| 2026-10-12 | PRIME 360 | 9, 38, 41, 42 |
| 2026-10-01 | KINDLE CLICK | 9 |
| 2026-09-30 | AWS NITRO | 9, 42 |
| 2026-09-30 | AWS INFERENTIA | 9, 42 |
| 2026-09-30 | KICKTRACK | 41 |
| 2026-09-24 | SPACE METAL MANIA | 9, 41, 42 |
| 2026-09-16 | LUMIES | 9, 41 |
| 2026-08-31 | I WOULD RATHER DIE | 41 |
| 2026-08-27 | I WOULD RATHER DIE | 9 |
| 2026-08-26 | DUCKLABS | 9, 42 |
| 2026-08-14 | AMAZON SPROUT | 7, 9, 38, 42 |
| 2026-08-14 | SPROUT | 7, 9, 38, 42 |
| 2026-08-14 | FAUNA ROBOTICS | 7, 9, 38, 42 |
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Order Full Report on Amazon Technologies, Inc.Where this comes from
A company that wants to protect a new brand name in the United States files a trademark application with the United States Patent and Trademark Office. The application names the mark, the company applying, the classes of goods and services it will be used for, in the company's own words, and whether the brand is already on sale or is still to launch. Each application gets a serial number and a public record that follows it through examination.
Every fact on this page is taken from that record and linked to it. MentionFox lists applications by companies only, corporations and limited liability companies; applications filed by individuals are not listed. A filing shows a company's plans for a name; it does not show sales, and an application can still be refused or abandoned.